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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General
To meet the World Health Assembly global nutrition targets for
stunting, anemia in women, exclusive breastfeeding and wasting, the
world needs to invest $70 billion over 10 years in high-impact
nutrition-specific interventions. Not only would the benefits be
enormous but these investment are among the best value-for-money
development actions.
Nearly every day brings news of another merger or acquisition
involving the companies that control our food supply. Just how
concentrated has this system become? At almost every key stage of
the food system, four firms alone control 40% or more of the
market, a level above which these companies have the power to drive
up prices for consumers and reduce their rate of innovation.
Researchers have identified additional problems resulting from
these trends, including negative impacts on the environment, human
health, and communities. This book reveals the dominant
corporations, from the supermarket to the seed industry, and the
extent of their control over markets. It also analyzes the
strategies these firms are using to reshape society in order to
further increase their power, particularly in terms of their
bearing upon the more vulnerable sections of society, such as
recent immigrants, ethnic minorities and those of lower
socioeconomic status. Yet this study also shows that these trends
are not inevitable. Opposed by numerous efforts, from
microbreweries to seed saving networks, it explores how such
opposition has encouraged the most powerful firms to make small but
positive changes.
Have you ever thought about trying to earn some money from
producing food? Are you the person everyone goes to for their lemon
meringue pies, apple tarts and other desserts for family occasions,
christenings or other events? Do you have a garden of rhubarb or
other fruit? Do you make jam every year and give it away when you
could be selling it? Do you fancy the idea of making cheese or
yogurt or ice cream but don’t know where to start? If so, then
this is the book for you – it will tell you everything you need
to know or show you where to find it for yourself, with lots of
case studies of successful food producers. This updated and revised
second edition of Money for Jam contains everything that someone
who is new to the food business in Ireland, Northern Ireland and
the UK will need to get started and to keep going. It will help
bakers, jam-makers and honey-producers, ice cream, yogurt and
cheese-makers, egg producers, sausage roll, pie-makers,
chocolatiers, and dessert-makers. It covers the what, where, who
and how for small food producers – including the latest updates
in legislation and registration requirements, labelling and
packaging, suppliers and distributors and emerging trends, with
lots of new case studies of successful food businesses in an
easy-to-read and easy-to-follow format.
Sodas are astonishing products. Little more than flavored
sugar-water, these drinks cost practically nothing to produce or
buy, yet have turned their makers-principally Coca-Cola and
PepsiCo-into a multibillion-dollar industry with global
recognition, distribution, and political power. Billed as
"refreshing," "tasty," "crisp," and "the real thing," sodas also
happen to be so well established to contribute to poor dental
hygiene, higher calorie intake, obesity, and type-2 diabetes that
the first line of defense against any of these conditions is to
simply stop drinking them. Habitually drinking large volumes of
soda not only harms individual health, but also burdens societies
with runaway healthcare costs. So how did products containing
absurdly inexpensive ingredients become multibillion dollar
industries and international brand icons, while also having a
devastating impact on public health? In Soda Politics, the 2016
James Beard Award for Writing & Literature Winner, Dr. Marion
Nestle answers this question by detailing all of the ways that the
soft drink industry works overtime to make drinking soda as common
and accepted as drinking water, for adults and children. Dr.
Nestle, a renowned food and nutrition policy expert and public
health advocate, shows how sodas are principally miracles of
advertising; Coca-Cola and PepsiCo spend billions of dollars each
year to promote their sale to children, minorities, and low-income
populations, in developing as well as industrialized nations. And
once they have stimulated that demand, they leave no stone unturned
to protect profits. That includes lobbying to prevent any measures
that would discourage soda sales, strategically donating money to
health organizations and researchers who can make the science about
sodas appear confusing, and engaging in Corporate Social
Responsibility (CSR) activities to create goodwill and silence
critics. Soda Politics follows the money trail wherever it leads,
revealing how hard Big Soda works to sell as much of their products
as possible to an increasingly obese world. But Soda Politics does
more than just diagnose a problem-it encourages readers to help
find solutions. From Berkeley to Mexico City and beyond, advocates
are successfully countering the relentless marketing, promotion,
and political protection of sugary drinks. And their actions are
having an impact-for all of the hardball and softball tactics the
soft drink industry employs to maintain the status quo, soda
consumption has been flat or falling for years. Health advocacy
campaigns are now the single greatest threat to soda companies'
profits. Soda Politics provides readers with the tools they need to
keep up pressure on Big Soda in order to build healthier and more
sustainable food systems.
This book explains how sensory and aroma marketing is used by food
companies to improve the sales of their products at different
locations. It starts with an introductory section about the current
relevance of this field, and the foundation of how senses can
affect consumers' behaviours. Then, it moves into different
chapters highlighting the importance of each one of the senses in
marketing strategies (smell, sight, sound, taste, and touch).
Perhaps for readers the role of smell, sight, smell, and taste are
obvious in selling strategies and in bringing positive experiences,
memories, and feelings, but the book also provides examples of how
touch and sound guide consumer decisions. The final chapter looks
into the future. 'Sensory and aroma marketing' should be easily
understood by university students interested in Food Science and
Technology, make sensory marketing reachable and useful at the
industry as well as at the academic and research levels. Readers
will be able to answer questions which all consumers bear in mind.
For example: is it possible to 'manipulate' consumers in choosing a
specific food by using a specific aroma or locating the product at
a proper height in a supermarket; and is it possible to control how
much time a consumer spends in a hypermarket by using a specific
music rhythm?
This fifth edition provides information on techniques needed to
analyze foods for chemical and physical properties. The book is
ideal for undergraduate courses in food analysis and is also an
invaluable reference to professionals in the food industry. General
information chapters on regulations, labeling, sampling, and data
handling provide background information for chapters on specific
methods to determine chemical composition and characteristics,
physical properties, and objectionable matter and constituents.
Methods of analysis covered include information on the basic
principles, advantages, limitations, and applications. Sections on
spectroscopy and chromatography along with chapters on techniques
such as immunoassays, thermal analysis, and microscopy from the
perspective of their use in food analysis have been expanded.
Instructors who adopt the textbook can contact the editor for
access to a website with related teaching materials.
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