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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General

Bakery Design (Paperback): Athanasios Tzokas Bakery Design (Paperback)
Athanasios Tzokas
R745 R628 Discovery Miles 6 280 Save R117 (16%) Ships in 10 - 15 working days

The baking industry has seen a developing momentum in recent years. The competition is stiff; it's not just the quality of the food that attracts customers, so it's often necessary to ensure the design of the bakery itself is both creative and eye catching, while still being functional. A well-designed store can not only increase sales, but also help develop a brand identity. This book includes fifty bakery designs from all over the world. The designers responsible exhaustively examine their projects in order to illustrate the design process.

The Cadbury Story - A Short History (Paperback): Carl Chinn The Cadbury Story - A Short History (Paperback)
Carl Chinn; Foreword by Adrian Cadbury
R352 Discovery Miles 3 520 Ships in 9 - 17 working days

With full access to the Bournville archives, Dr. Chinn has traced the history of this distinguished family and its long established business.

Homemade for Sale, Second Edition - How to Set Up and Market a Food Business from Your Home Kitchen (Paperback, 2nd Revised... Homemade for Sale, Second Edition - How to Set Up and Market a Food Business from Your Home Kitchen (Paperback, 2nd Revised edition)
Lisa Kivirist, John Ivanko
R662 Discovery Miles 6 620 Ships in 10 - 15 working days

Updated and expanded! The authoritative guide to conceiving and launching your own home-based food business - from idea to recipe to final product. Follow your dream to launch a food business from your home and join the booming movement of food entrepreneurs. Fully updated and expanded, Homemade for Sale, Second Edition is the authoritative guide to launching a successful food enterprise from your kitchen. It covers everything you need to get cooking for your customers, providing a clear road map to go from ideas and recipes to owning a food business. Contents includes: Product development and testing Understanding state cottage food and food freedom laws and advocacy Independently tested recipes for non-hazardous food products, including frostings Marketing and developing your niche Step-by-step guides for packaging, labeling, and creating displays Structuring and running your business while planning for the future Bookkeeping and financial management Managing liability, risk, and government regulations Avoiding burnout through self-care and time management Profiles of successful food entrepreneurs. More people than ever are demanding real food made with real ingredients by real people, and you have the freedom to earn by starting a food business from home. No capital needed, just good recipes and enthusiasm, plus enough business know-how found in the pages of Homemade for Sale to be a success. Everything else is probably already in your kitchen. Best of all, you can start right now!

Advanced Spectroscopic Techniques for Food Quality (Hardcover): Ashutosh Kumar Shukla Advanced Spectroscopic Techniques for Food Quality (Hardcover)
Ashutosh Kumar Shukla
R5,248 Discovery Miles 52 480 Ships in 10 - 15 working days

The use of spectroscopy in food analysis is growing and this informative volume presents the application of advanced spectroscopic techniques in the analysis of food quality. The spectroscopic techniques include visible and NIR spectroscopy, FTIR spectroscopy and Laser-induced Breakdown Spectroscopy (LIBS). A wide range of food and beverage items are covered including tea, coffee and wine. The chapters will highlight the potential of spectroscopic techniques to enrich the food quality analysis experience when coupled with artificial intelligence and machine learning and provide a good opportunity to assess and critically lay out any future prospects. Different chapters have been written using a bottom-up approach that suits the needs of novice researchers and at the same time offers a smooth read for professionals. The book will also be of use to those developing spectroscopic facilities providing a useful cross comparison of the various techniques.

McDonald's - Behind The Arches (Paperback, Revised edition): John F. Love McDonald's - Behind The Arches (Paperback, Revised edition)
John F. Love
R496 R453 Discovery Miles 4 530 Save R43 (9%) Ships in 9 - 17 working days

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Contested Tastes - Foie Gras and the Politics of Food (Paperback): Michaela DeSoucey Contested Tastes - Foie Gras and the Politics of Food (Paperback)
Michaela DeSoucey
R695 Discovery Miles 6 950 Ships in 18 - 22 working days

An inside look at the complex and controversial debates surrounding foie gras In the past decade, the French delicacy foie gras-the fattened liver of ducks or geese that have been force-fed through a tube-has been at the center of contentious battles. In Contested Tastes, Michaela DeSoucey takes us to farms, restaurants, protests, and political hearings in both the United States and France to reveal why people care so passionately about foie gras-and why we should care, too. Bringing together fieldwork, interviews, and materials from archives and the media on both sides of the Atlantic, DeSoucey offers a compelling look at the moral arguments and provocative actions of pro- and anti-foie gras forces. She combines personal stories with fair-minded analysis and draws our attention to the cultural dynamics of markets, the multivocal nature of "gastropolitics," and the complexities of what it means to identify as a "moral" eater in today's food world. Investigating the causes and consequences of the foie gras wars, Contested Tastes illuminates the social significance of food and taste in the twenty-first century.

Mitigating Contamination from Food Processing (Hardcover): Catherine S Birch, Graham A Bonwick Mitigating Contamination from Food Processing (Hardcover)
Catherine S Birch, Graham A Bonwick
R4,924 Discovery Miles 49 240 Ships in 10 - 15 working days

Methods for identification and measurement of existing and newly discovered contaminants are required, especially those that are cheap, simple and rapid, so that testing may be more frequent within the food supply chain. This book examines the formation of toxic compounds during the processing of food and strategies to mitigate their creation. Modification of process conditions can reduce the health risks posed by these compounds to consumers. This new volume will update knowledge on current methods for mitigation of these process contaminants and is aimed at industrialists in food processing, academic researchers and graduate students studying food science and technology or food engineering.

Food Regulation and Trade - Toward a Safe and Open Global System (Paperback): Tim Josling, Donna Roberts, David Orden Food Regulation and Trade - Toward a Safe and Open Global System (Paperback)
Tim Josling, Donna Roberts, David Orden
R902 Discovery Miles 9 020 Ships in 18 - 22 working days

Guarding the safety of a nation's food supply, ensuring quality, and providing information to consumers so that they can make informed food purchase choices are widely accepted as universal obligations of governments. But differences in the way that governments fulfill these obligations can lead to trade conflicts. The potential for such conflicts increases as more affluent and safety-conscious consumers demand additional regulations in the national food systems. Governments should handle these conflicts in a way that both upholds food safety standards--and public confidence in them--and preserves the framework for trade and the benefits of an open food system. This book examines the current state of regulation of the increasingly global food system, analyzes the underlying causes of the trade conflicts (both those that are currently evident and those that are waiting in the wings), and outlines the steps that could be taken to ensure that food safety and open trade become, at the least, compatible and, at best, mutually supporting.

New Developments in the Brewing Industry - The Role of Institutions and Ownership (Hardcover): Erik Strojer Madsen, Jens... New Developments in the Brewing Industry - The Role of Institutions and Ownership (Hardcover)
Erik Strojer Madsen, Jens Gammelgaard, Bersant Hobdari
R3,020 Discovery Miles 30 200 Ships in 10 - 15 working days

Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries. Structured in two parts, with a focus on institutions (Part I) and ownership (Part II) respectively, this book examines the link between institutions and governance in one of the most dynamic and innovative industries.

Basic Butchering Of Livestock & Game (Paperback, Rev and Updated ed.): John J. Mettler Basic Butchering Of Livestock & Game (Paperback, Rev and Updated ed.)
John J. Mettler
R425 R401 Discovery Miles 4 010 Save R24 (6%) Ships in 18 - 22 working days

This is the book for anyone who hunts, farms, or buys large quantities of meat. The author takes the mystery out of slaughtering and butchering everything from beef and veal, to venison, pork, and lamb. The text is clear and easy-to-follow. Combined with 130 detailed illustrations by Elayne Sears, the reader is provided with complete, step-by-step instructions.
Here is everything you need to know:
At what age to butcher an animal How to kill, skin, slaughter, and butcher How to dress out game in a field Salting, smoking, and preserving Tools, equipment, the setup More than thirty recipes using all kinds of meat

Delivering the Digital Restaurant - Your Roadmap to the Future of Food (Hardcover): Carl Orsbourn, Meredith Sandland Delivering the Digital Restaurant - Your Roadmap to the Future of Food (Hardcover)
Carl Orsbourn, Meredith Sandland
R628 Discovery Miles 6 280 Ships in 10 - 15 working days
Food Futures - How Design and Technology can Reshape our Food System (Paperback): Chloe Rutzerveld Food Futures - How Design and Technology can Reshape our Food System (Paperback)
Chloe Rutzerveld
R783 R570 Discovery Miles 5 700 Save R213 (27%) Ships in 10 - 15 working days

Food Futures will radically alter your ideas about consuming and producing food. Food designer Chloe Rutzerveld questions and explores new food production technologies and translates multidisciplinary research into future food scenarios. This book explains her thoughts, process and work, which is often described as provocative, cheeky and playful - inspiring and involving consumers in the discussion about potential food futures. Follow the conceptualization of completely edible, 'mini vegetable gardens' with crispy plants and mushrooms, that become a full meal after being printed by a 3D printer. Engage in a quest for a new eating system in which we digest 100% of the nutrients we take in (instead of the current 75%) by breeding bacteria that are harvested into capsules (that also look, taste and smell good). Or get cooking yourself with the recipe for a healthy, typically Dutch 'stroopwafel' a recipe derived from her project STROOOP! in which she dives into the natural sweetness of root vegetables. Start exploring, cooking and fantasizing about what we are going to eat in the future.

HACCP - A Food Industry Briefing 2e (Paperback, 2nd Edition): S E Mortimore HACCP - A Food Industry Briefing 2e (Paperback, 2nd Edition)
S E Mortimore
R1,457 Discovery Miles 14 570 Ships in 18 - 22 working days

Readers of this accessible book now in a revised and updated new edition are taken on a conceptual journey which passes every milestone and important feature of the HACCP landscape at a pace which is comfortable and productive. The information and ideas contained in the book will enable food industry managers and executives to take their new-found knowledge into the workplace for use in the development and implementation of HACCP systems appropriate for their products and manufacturing processes. The material is structured so that the reader can quickly assimilate the essentials of the topic. Clearly presented, this HACCP briefing includes checklists, bullet points, flow charts, schematic diagrams for quick reference, and at the start of each section the authors have provided useful key points summary boxes. HACCP: a Food Industry Briefing is an introductory-level text for readers who are unfamiliar with the subject either because they have never come across it or because they need to be reminded. The book will also make a valuable addition to material used in staff training and is an excellent core text for HACCP courses.

The Economics of Beer (Paperback): Johan F.M. Swinnen The Economics of Beer (Paperback)
Johan F.M. Swinnen
R886 Discovery Miles 8 860 Ships in 10 - 15 working days

Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.

Tomato Chemistry, Industrial Processing and Product Development (Hardcover): Sebastiano Porretta Tomato Chemistry, Industrial Processing and Product Development (Hardcover)
Sebastiano Porretta
R5,260 Discovery Miles 52 600 Ships in 10 - 15 working days

Tomato is one of the most widespread horticultural species in the world. Used in a wide and diverse range of forms, from being suitable for consumption fresh to use as a manufactured derivative, e.g. sauce, peeled, juices, ketchup, etc., it is hard to imagine tomato-free cuisine. With many national traditions and dishes based on this culinary vegetable, it is said to be one of the symbols of Mediterranean cuisine. This book looks at the many changes that are taking place in the tomato market and industry; tomato producers are combining tomato origin, tradition, territory, quality, service and supply chain to adapt to the needs of the new consumers. It deals with the topics that are pertinent to the current industry: rheology and mechanical properties; origin determination; innovation and new product development; market research; sensory and consumer preference; quality control and new methods; volatile compounds and aroma; non-conventional processing technologies; functional and healthy compounds; waste and by-product valorization; and sustainability and traditional products. Providing a comprehensive overview of the actual tomato industry; how it ensures product authenticity; new product development, particularly focused on consumer demands; the presence of bio-active substances able to prevent chronic diseases (carotenoids, phenolic and flavonoids); and how to convert industrial waste into added value by-products; this book will appeal to professionals and food product developers.

A Handbook of Food Crime - Immoral and Illegal Practices in the Food Industry and What to Do About Them (Paperback): Sugandi... A Handbook of Food Crime - Immoral and Illegal Practices in the Food Industry and What to Do About Them (Paperback)
Sugandi Canto, Kora Glatt, Camilla Barbarossa, Dominique Paturel, Coveney John, …
R1,256 Discovery Miles 12 560 Ships in 18 - 22 working days

In this insightful book, Gray and Hinch explore the phenomenon of food crime. Through discussions of food safety, food fraud, food insecurity, agricultural labour, livestock welfare, genetically modified foods, food sustainability, food waste, food policy, and food democracy, they problematize current food systems and criticize their underlying ideologies. Bringing together the best contemporary research in this area, they argue for the importance of thinking criminologically about food and propose radical solutions to the realities of unjust food systems.

Eating Animals (Paperback): Jonathan Safran Foer Eating Animals (Paperback)
Jonathan Safran Foer
R271 Discovery Miles 2 710 Ships in 10 - 15 working days

NOW A FEATURE DOCUMENTARY FILM NARRATED BY NATALIE PORTMAN From the bestselling author of the essential new 2019 book on animal agriculture and climate crisis: We are the Weather Discover Jonathan Safran Foer's eye-opening and life-changing account of the meat we eat 'Should be compulsory reading. A genuine masterwork. Read this book. It will change you' Time Out 'Shocking, incandescent, brilliant' The Times 'Everyone who eats flesh should read this book' Hugh Fearnley-Whittingstall 'Universally compelling. Jonathan Safran Foer's book changed me' Natalie Portman 'Gripping [and] original. A brilliant synthesis of argument, science and storytelling. One of the finest books ever written on the subject of eating animals' Times Literary Supplement 'Horrifying, eloquent, timely' Spectator 'If you eat meat and fish, you should read this book. Even if you don't, you should. It might bring the beginning of a change of heart about all living things' Joanna Lumley Eating Animals is the most original and urgent book on the subject of food written this century. It will change the way you think, and change the way you eat. For good. Whether you're flirting with veganuary, trying to cut back on animal consumption, or a lifelong meat-eater, you need to read this book.

Wine Markets - Genres and Identities (Paperback): Michael T. Hannan, Giacomo Negro Wine Markets - Genres and Identities (Paperback)
Michael T. Hannan, Giacomo Negro; As told to Susan Olzak
R1,044 Discovery Miles 10 440 Ships in 18 - 22 working days

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers' choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.

Internationales Handbuch fur die Brauerei-Industrie unter besonderer Berucksichtigung der Zoll- und Handelsverhaltnisse fur... Internationales Handbuch fur die Brauerei-Industrie unter besonderer Berucksichtigung der Zoll- und Handelsverhaltnisse fur Bier (German, Hardcover, Reprint 2021 ed.)
B. Werner
R3,183 Discovery Miles 31 830 Ships in 18 - 22 working days
Counter-Cola - A Multinational History of the Global Corporation (Paperback): Amanda Ciafone Counter-Cola - A Multinational History of the Global Corporation (Paperback)
Amanda Ciafone
R941 Discovery Miles 9 410 Ships in 18 - 22 working days

Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

Routledge Handbook of Food Waste (Hardcover): Christian Reynolds, Tammara Soma, Charlotte Spring, Jordon Lazell Routledge Handbook of Food Waste (Hardcover)
Christian Reynolds, Tammara Soma, Charlotte Spring, Jordon Lazell
R6,750 Discovery Miles 67 500 Ships in 10 - 15 working days

This comprehensive handbook represents a definitive state of the current art and science of food waste from multiple perspectives. The issue of food waste has emerged in recent years as a major global problem. Recent research has enabled greater understanding and measurement of loss and waste throughout food supply chains, shedding light on contributing factors and practical solutions. This book includes perspectives and disciplines ranging from agriculture, food science, industrial ecology, history, economics, consumer behaviour, geography, theology, planning, sociology, and environmental policy among others. The Routledge Handbook of Food Waste addresses new and ongoing debates around systemic causes and solutions, including behaviour change, social innovation, new technologies, spirituality, redistribution, animal feed, and activism. The chapters describe and evaluate country case studies, waste management, treatment, prevention, and reduction approaches, and compares research methodologies for better understanding food wastage. This book is essential reading for the growing number of food waste scholars, practitioners, and policy makers interested in researching, theorising, debating, and solving the multifaceted phenomenon of food waste.

The New Harvest - Agricultural Innovation in Africa (Paperback, 2nd Revised edition): Calestous Juma The New Harvest - Agricultural Innovation in Africa (Paperback, 2nd Revised edition)
Calestous Juma
R1,028 Discovery Miles 10 280 Ships in 10 - 15 working days

African agriculture is currently at a crossroads, at which persistent food shortages are compounded by threats from climate change. But, as this book argues, Africa can feed itself in a generation and help contribute to global food security. To achieve this Africa has to define agriculture as a force in economic growth by: advancing scientific and technological research; investing in infrastructure; fostering higher technical training; and creating regional markets. To govern the transformation Africa must foster the emergence of a new crop of entrepreneurial leaders dedicated to the continent's economic improvement. This new edition of The New Harvest provides ideas on how to implement a series of high-level decisions adopted by African leaders to place agriculture at the center of the continent's long-term economic transformation. It puts agriculture in the context of the Science, Technology and Innovation Strategy (STISA-24) adopted by African presidents in 2014. More importantly, this edition provides a policy framework that could be adopted for other sectors such as health, industry and green innovation. Incorporating research from academia, government, civil society, and private industry, the book suggests multiple ways that individual African countries can work together at the regional level to develop local knowledge and resources, harness technological innovation, encourage entrepreneurship, increase agricultural output, create markets, and improve overall economic performance.

Genes, Trade, and Regulation - The Seeds of Conflict in Food Biotechnology (Paperback): Thomas Bernauer Genes, Trade, and Regulation - The Seeds of Conflict in Food Biotechnology (Paperback)
Thomas Bernauer
R791 Discovery Miles 7 910 Ships in 18 - 22 working days

Agricultural (or "green") biotechnology is a source of growing tensions in the global trading system, particularly between the United States and the European Union. Genetically modified food faces an uncertain future. The technology behind it might revolutionize food production around the world. Or it might follow the example of nuclear energy, which declined from a symbol of socioeconomic progress to become one of the most unpopular and uneconomical innovations in history. This book provides novel and thought-provoking insights into the fundamental policy issues involved in agricultural biotechnology. Thomas Bernauer explains global regulatory polarization and trade conflict in this area. He then evaluates cooperative and unilateral policy tools for coping with trade tensions. Arguing that the tools used thus far have been and will continue to be ineffective, he concludes that the risk of a full-blown trade conflict is high and may lead to reduced investment and the decline of the technology. Bernauer concludes with suggestions for policy reforms to halt this trajectory--recommendations that strike a sensible balance between public-safety concerns and private economic freedom--so that food biotechnology is given a fair chance to prove its environmental, health, humanitarian, and economic benefits. This book will equip companies, farmers, regulators, NGOs, academics, students, and the interested public--including both advocates and critics of green biotechnology--with a deeper understanding of the political, economic, and societal factors shaping the future of one of the most revolutionary technologies of our times.

American Wine Economics - An Exploration of the U.S. Wine Industry (Hardcover): James Thornton American Wine Economics - An Exploration of the U.S. Wine Industry (Hardcover)
James Thornton
R1,200 Discovery Miles 12 000 Ships in 18 - 22 working days

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

Dinner at the New Gene Cafe (Paperback, 1st St. Martin's Griffin ed): Bill Lambrecht Dinner at the New Gene Cafe (Paperback, 1st St. Martin's Griffin ed)
Bill Lambrecht
R585 R427 Discovery Miles 4 270 Save R158 (27%) Ships in 9 - 17 working days

Biotech companies are racing to alter the genetic building blocks of the world's food. In the United States, the primary venue for this quiet revolution, the acreage of genetically modified crops has soared from zero to 70 million acres since 1996. More than half of America's processed grocery products-from cornflakes to granola bars to diet drinks-contain gene-altered ingredients. But the U.S., unlike Europe and other democratic nations, does not require labeling of modified food. Dinner at the New Gene Café expertly lays out the battle lines of the impending collision between a powerful but unproved technology and a gathering resistance from people worried about the safety of genetic change.

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