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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > General

Technology of Reduced Additive Foods 2e (Hardcover, 2nd Edition): J. Smith Technology of Reduced Additive Foods 2e (Hardcover, 2nd Edition)
J. Smith
R5,556 Discovery Miles 55 560 Ships in 12 - 17 working days

Since some food additives have been shown to be harmful to certain individuals, a common perception now is that all food additives are potentially dangerous. This had led to a large market for products making minimal use of additives. Tight regulatory control and labelling requirements provide further impetus for the development of these products. This book provides an authoritative and comprehensive review of the industrially important advances in the technology that allow food products to be manufactured with fewer of the additives that have been traditionally used. Also, many new natural and harmless ingredients and additives are becoming available. These are also covered to enable new product concepts to be considered.


The first edition of this book was widely accepted as a key reference in this subject, and this new edition has been thoroughly revised throughout to reflect current trends and practice. The chapters on packaging, marine-derived ingredients, animal-derived ingredients and reduced-additive breadmaking have all been extensively revised and additional authors and co-authors have been recruited for the second edition. Topics such as active packaging, good manufacturing practice, HACCP and natural ingredients have been reviewed with regards to their effect on the technology of reduced-additive foods.

Counter-Cola - A Multinational History of the Global Corporation (Paperback): Amanda Ciafone Counter-Cola - A Multinational History of the Global Corporation (Paperback)
Amanda Ciafone
R839 R661 Discovery Miles 6 610 Save R178 (21%) Ships in 12 - 17 working days

Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

Food Proteins and Peptides - Emerging Biofunctions, Food and Biomaterial Applications (Hardcover): Chibuike C Udenigwe Food Proteins and Peptides - Emerging Biofunctions, Food and Biomaterial Applications (Hardcover)
Chibuike C Udenigwe
R6,133 Discovery Miles 61 330 Ships in 12 - 17 working days

This book discusses the chemistry of food proteins and peptides and their relationship with nutritional, functional, and health applications. Bringing together authorities in the field, it provides a comprehensive discussion focused on fundamental chemistries and mechanisms underpinning the structure-function relationships of food proteins and peptides. The functional and bioactive properties hinge on their structural features such as amino acid sequence, molecular size, hydrophobicity, hydrophilicity, and net charges. The book includes coverage of advances in the nutritional and health applications of protein and peptide modifications; novel applications of food proteins and peptides in the development of edible functional biomaterials; advances in the use of proteomics and peptidomics for food proteins and peptide analysis (foodomics); and the relevance of food protein and peptide chemistries in policy and regulation. Research into the fundamental chemistries behind the functional, health and nutritional benefits is burgeoning and has gained the interest of scientists, the industry, regulatory agencies, and consumers. This book fills the knowledge gap providing an excellent source of information for researchers, instructors, students, food and nutrition industry, and policy makers.

Start Your Own Specialty Food Business - Your Step-By-Step Startup Guide to Success (Paperback): Cheryl Kimball Start Your Own Specialty Food Business - Your Step-By-Step Startup Guide to Success (Paperback)
Cheryl Kimball
R515 R425 Discovery Miles 4 250 Save R90 (17%) Ships in 10 - 15 working days

Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview, the hottest trends, important research and statistics, and insight from practicing specialty food business owners on key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms like Instagram, Snapchat, and Pinterest Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets

Iconic Hollywood Dishes, Drinks & Desserts (Hardcover): Amy Bizzarri Iconic Hollywood Dishes, Drinks & Desserts (Hardcover)
Amy Bizzarri
R1,138 R902 Discovery Miles 9 020 Save R236 (21%) Ships in 10 - 15 working days
Live Local! Tampa Bay Faces + Tastings (Paperback): Ester Venouziou Live Local! Tampa Bay Faces + Tastings (Paperback)
Ester Venouziou; Cover design or artwork by Lesli Pringle-Burke; Edited by Robert P Sitten
R603 R486 Discovery Miles 4 860 Save R117 (19%) Ships in 10 - 15 working days
Exposure Due to Radionuclides in Food Other Than During a Nuclear or Radiological Emergency (Paperback): Iaea Exposure Due to Radionuclides in Food Other Than During a Nuclear or Radiological Emergency (Paperback)
Iaea
R494 Discovery Miles 4 940 Ships in 12 - 17 working days

This publication is intended to support regulatory bodies, policy makers and others with responsibilities relating to the management of exposures where radionuclides are, or could be, present in food, but it excluding nuclear or radiological emergencies. It has been developed in collaboration with and is jointly sponsored by the FAO and WHO. Its focus is therefore on technical considerations for the implementation of Requirement 51 of Radiation Protection and Safety of Radiation Sources: International Basic Safety Standards, IAEA Safety Standards Series no. GSR Part 3, in the area of food safety. In particular this publication provides a proposed approach for the management of radionuclides in food for consideration in implementing Requirement 51 in GSR Part 3. The publication will be of practical value to all those with roles in food safety or radiation protection.

Food Safety and Quality Systems in Developing Countries - Volume II: Case Studies of Effective Implementation (Hardcover):... Food Safety and Quality Systems in Developing Countries - Volume II: Case Studies of Effective Implementation (Hardcover)
Andre Gordon
R2,009 Discovery Miles 20 090 Ships in 12 - 17 working days

Food Safety and Quality Systems in Developing Countries, Volume 2: Case Studies of Effective Implementation begins with a general overview of some of the issues and considerations that impact effective implementation of food safety and quality systems and put this in the context of some of the more noteworthy foodborne illness incidents in the recent past. This book is a rich source of information about the practical application of food science and technology to solving food safety and quality problems in the food industry. Students, researchers, professionals, regulators and market access practitioners will find this book an irreplaceable addition to their arsenal as they deal with issues regarding food safety and quality for the products with which they are working.

Comprehensive Utilization of Citrus By-Products (Paperback): Yang Shan Comprehensive Utilization of Citrus By-Products (Paperback)
Yang Shan
R1,999 R1,839 Discovery Miles 18 390 Save R160 (8%) Ships in 12 - 17 working days

Comprehensive Utilization of Citrus By-products provides comprehensive knowledge and information on the development and utilization of citrus by-products, including the types, preparation, and determination of their main functional components. As one of the most popular fruits in the world, the processing of citrus fruits produces a great deal of citrus peel, a primary by-product. Current treatments of citrus peel pollute the environment and waste resources so eco-friendly solutions are sought. This book reflects research, trends and attitudes in the field, presenting a wide overview including extraction processes for functional components; isolation and structural identification; synthesis of new compounds; and the research and development of citrus by-products, their biodegradable transformation, and processing equipment. This valuable reference book can be used by scientists, scholars, and students working on citrus, dietitians and nutritionists, citrus processing enterprises, and farmers from cooperative organizations related to citrus processing.

Restaurant Reviewing (Paperback): Dee Adams Restaurant Reviewing (Paperback)
Dee Adams
R722 R582 Discovery Miles 5 820 Save R140 (19%) Ships in 10 - 15 working days
Handbook on Natural Pigments in Food and Beverages - Industrial Applications for Improving Food Color (Paperback): Reinhold... Handbook on Natural Pigments in Food and Beverages - Industrial Applications for Improving Food Color (Paperback)
Reinhold Carle, Ralf Schweiggert
R5,028 R4,534 Discovery Miles 45 340 Save R494 (10%) Ships in 12 - 17 working days

Handbook on Natural Pigments: Industrial Applications for Improving Food Colour is unique in its approach to the improvement of food colors. The book is written with industrial applications in mind, with each chapter focusing on a color solution for a specific commodity that will provide food scientists with a one-stop, comprehensive reference on how to improve the color of a particular food product. The first section of the book looks at the legal frameworks which underpin natural food colorings, also investigating the consumer expectations of food color. The second section of the book focuses on specific industrial applications of natural colorants with chapters covering the use of natural colorants in aqueous food products, cereal-based foods, and meat products, amongst many other topics. The various pigments which can be used to effectively color these commodities are presented with information on safety and testing included throughout. The final section in the book looks at recent developments and future perspectives in natural food colorings. There are chapters which cover the health benefits of natural pigments, the use of novel fruits and vegetables in pigments, and stable natural solutions for blue colorings.

Yeasts in Food (Hardcover, Illustrated Ed): T. Boekhout, V. Robert Yeasts in Food (Hardcover, Illustrated Ed)
T. Boekhout, V. Robert
R4,598 Discovery Miles 45 980 Ships in 12 - 17 working days

Yeasts play a crucial role in the sensory quality of a wide range of foods. They can also be a major cause of food spoilage. Maximising their benefits whilst minimising their detrimental effects requires a thorough understanding of their complex characteristics and how these can best be manipulated by food processors.
Yeasts in food begins by describing the enormous range of yeasts together with methods for detection, identification and analysis. It then discusses spoilage yeasts, methods of control and stress responses to food preservation techniques. Against this background, the bulk of the book looks at the role of yeasts in particular types of food. There are chapters on dairy products, meat, fruit, bread, soft drinks, alcoholic beverages, soy products, chocolate and coffee. Each chapter describes the diversity of yeasts associated with each type of food, their beneficial and detrimental effects on food quality, methods of analysis and quality control.
With its distinguished editors and international team of over 30 contributors, Yeasts in food is a standard reference for the food industry in maximising the contribution of yeasts to food quality.
Describes the enormous range of yeasts together with methods for detection, identification and analysisDiscusses spoilage yeasts, methods of control and stress responses to food preservation techniquesExamines the beneficial and detrimental effects of yeasts in particular types of food, including dairy products, meat, fruit, bread, soft drinks, alcoholic beverages, soy products, chocolate and coffee

The Larder of the Wise - The Story of Vancouver's James Inglis Reid Ltd. (Hardcover): M Anne Wyness The Larder of the Wise - The Story of Vancouver's James Inglis Reid Ltd. (Hardcover)
M Anne Wyness
R564 Discovery Miles 5 640 Ships in 12 - 17 working days

The Larder of the Wise: The Story of Vancouver's James Inglis Reid Ltd. traces the history of the iconic store whose traditional Scottish fare and well-remembered hallmarks of "We hae meat that ye can eat" and "Value always" earned the following of devoted customers from inside and outside of the city for almost eighty years. Founded in 1908 and situated for most of its history at 559 Granville Street, Reid's was a fixture in Vancouver's downtown shopping district. Customers were drawn by the store's cured and smoked hams and bacons, expertly prepared sausages and haggis, freshly baked meat pies and scones, and many other favorite items-almost all made on premises using recipes and artisanal techniques passed down for decades. When it closed in 1986 to make way for the Pacific Centre development, many thought an important part of Vancouver heritage was forever lost. But thanks to a treasure-trove of business records, letters, photos and objects preserved from the store, and drawing on her own personal memories and knowledge of the business as the granddaughter of company founder James Reid and the daughter of Gordon Wyness, who succeeded Reid as manager, author M. Anne Wyness brings this special store alive once again. Richly illustrated and engagingly told, this story of a unique family business is also a story of Vancouver itself. Through economic booms and declines, two world wars, shifts in consumer habits, the rise of the suburbs and the changing fortunes of the downtown Granville Street area, Reid's enjoyed prosperity and endured challenges in step with a changing city.

American Wine Economics - An Exploration of the U.S. Wine Industry (Hardcover): James Thornton American Wine Economics - An Exploration of the U.S. Wine Industry (Hardcover)
James Thornton
R999 R865 Discovery Miles 8 650 Save R134 (13%) Ships in 12 - 17 working days

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.

Drivers and stressors of resilience to food insecurity - evidence from 35 countries, background paper for 'The State of... Drivers and stressors of resilience to food insecurity - evidence from 35 countries, background paper for 'The State of Food and Agriculture 2021' (Paperback)
Food and Agriculture Organization, Marco D'Errico
R1,153 Discovery Miles 11 530 Ships in 9 - 15 working days

Resilience is often associated with multivalued and multi-faceted strategies, programs, and projects. After approximately 15 years of empirical evidence in the literature, few research questions remain unexplored and unanswered, especially with the recent occurrence of a global pandemic. In this paper, we are assessing whether there are few and consistently relevant elements that determine resilience capacity as well as investigating which shocks are most dramatically reducing resilience. We also investigate which coping strategies are most frequently adopted in the presence of shocks. Our results show that diversification of income sources, education, access to land, livestock, and agricultural inputs, are the main drivers of households' resilience capacity. Moreover, the most prevailing shocks are found to be natural, health and livelihood-related shocks. In addition to this, we show that reducing the quantity and quality of food consumed, seeking an extra job, selling assets, taking credit, relying on relatives and social networks are the most adopted coping strategies. Finally, we found that coping strategies are able to mitigate the adverse effects of shocks on resilience capacity; however, they are not sufficient to offset their long-term negative consequences. Our conclusion is that adequate investments in resilience are conditional to a) engaging with activities that are broadly consistent across countries and b) fine-tuning the interventions based on context-specificity

Beer School - Bottling Success at the Brooklyn Brewery (Paperback, New Ed): Steve Hindy, Tom Potter Beer School - Bottling Success at the Brooklyn Brewery (Paperback, New Ed)
Steve Hindy, Tom Potter; Foreword by Michael R. Bloomberg
R486 R376 Discovery Miles 3 760 Save R110 (23%) Ships in 12 - 17 working days

What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
--Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer "
--Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++ "
--Norm Brodsky, Senior Contributing Editor, "Inc." magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
--Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, "The Road to Success: How to Manage Growth"

"Although we (thankfully ) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
--Ken Grossman, founder, Sierra Nevada Brewing Co.

Food Product Development - Maximising Success (Paperback): M. Earle, R. Earle, A. Anderson Food Product Development - Maximising Success (Paperback)
M. Earle, R. Earle, A. Anderson
R1,857 R1,715 Discovery Miles 17 150 Save R142 (8%) Ships in 12 - 17 working days

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.
The first half of the book examines the four core elements of product development: -
the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.
The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.
Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.
Provides comprehensive coverage of the complete product development processIncludes a range of international case studies from various sectors of the food industryWritten by a distinguished international panel of experts

Value Chain Struggles - Institutions and Governance in the Plantation Districts of South India (Hardcover): J. Neilson Value Chain Struggles - Institutions and Governance in the Plantation Districts of South India (Hardcover)
J. Neilson
R1,740 Discovery Miles 17 400 Ships in 12 - 17 working days

Adopting a 'global value chain' approach, Value Chain Struggles investigates the impact of new trading arrangements in the coffee and tea sectors on the lives and in the communities of growers in South India. * Offers a timely analysis of the social hardships of tea and coffee producers* Takes the reader into the lives of growers in Southern India who are struggling with issues of value chain restructuring* Reveals the ways that the restructuring triggers a series of political and economic struggles across a range of economic, social, and environmental arenas* Puts into perspective claims about the impacts of recent changes to global trading relations on rural producers in developing countries

Food Supply Networks - Trust and E-business (Paperback): Gert Jan Hofstede Food Supply Networks - Trust and E-business (Paperback)
Gert Jan Hofstede; Edited by Maurizio Canavari; Contributions by Nicola Cantore; Edited by Melanie Fritz; Contributions by Rainer Haas; Edited by …
R994 Discovery Miles 9 940 Ships in 12 - 17 working days

When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Bean to Bar Chocolate (Hardcover): Megan Giller Bean to Bar Chocolate (Hardcover)
Megan Giller
R508 R433 Discovery Miles 4 330 Save R75 (15%) Ships in 9 - 15 working days

Readers will discover what makes "bean-to-bar" chocolate so special, while colourful graphics explain how chocolate makers source their cocoa beans and how those beans get turned into chocolate of all flavours. Author Megan Giller includes delicious suggestions for reader to create their own chocolate tasting, with advice for pairing chocolate with coffee, tea, beer, spirits, bread, cheese and other foods. She busts myths (will "raw" chocolate cure all your ailments?) and illuminates the difference between labels like "fairtrade" and "direct trade." Bean-to-Bar Chocolate also features 22 chef driven recipes from masters like Michael Laiskonis, Alice Medrich, Christina Tosi and Janina O'Leary, as well as profiles of a dozen cutting edge chocolate makers, from Taza to Dandelion to Askinosie. With gorgeous photography throughout, this is the ultimate celebration of America's favourite sweet.

Extra Virginity - The Sublime and Scandalous World of Olive Oil (Paperback, Main): Tom Mueller Extra Virginity - The Sublime and Scandalous World of Olive Oil (Paperback, Main)
Tom Mueller
R395 R363 Discovery Miles 3 630 Save R32 (8%) Ships in 12 - 17 working days

The best oils are made by authentic artist-craftsmen, who marry centuries-old agricultural wisdom with cutting-edge extraction technology, and now produce the finest oils in history. However, these producers are being steadily driven from the market: extra-virgin olive oil is difficult and expensive to make, yet alarmingly easy to adulterate. Skilled oil criminals are flooding the market with low-cost, faux extra-virgins, reaping rich profits and undercutting honest producers, whilst authorities in Italy, the US and elsewhere turn a blind eye. From the feisty pugliese woman of sixty struggling to keep the family business afloat to her industrialist neighbour who has allegedly grown wealthy on counterfeit oil, to Benedictine monks in Western Australia and poker-playing agriculture barons in northern California who make this ancient foodstuff in New World ways, Mueller distils the passions and life stories of oil producers, and explores the conflict, culinary vitality and cultural importance of great olive oil.

Donut Dynasty (Large print, Paperback, Large type / large print edition): Robert Sales Donut Dynasty (Large print, Paperback, Large type / large print edition)
Robert Sales
R374 R306 Discovery Miles 3 060 Save R68 (18%) Ships in 10 - 15 working days
E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy (Paperback, 1st ed. 2021): Maria Jose Plana Casado E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy (Paperback, 1st ed. 2021)
Maria Jose Plana Casado
R3,601 Discovery Miles 36 010 Ships in 10 - 15 working days

Retail is 'going digital,' and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.

A Taste of Opportunity - An Insider's Guide to Boosting Your Career, Making Your Mark, and Changing the Food Industry from... A Taste of Opportunity - An Insider's Guide to Boosting Your Career, Making Your Mark, and Changing the Food Industry from Within (Paperback)
Renee Guilbault
R570 Discovery Miles 5 700 Ships in 10 - 15 working days
Counter-Cola - A Multinational History of the Global Corporation (Hardcover): Amanda Ciafone Counter-Cola - A Multinational History of the Global Corporation (Hardcover)
Amanda Ciafone
R2,066 R1,889 Discovery Miles 18 890 Save R177 (9%) Ships in 12 - 17 working days

Counter-Cola charts the history of one of the world's most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers' rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism's imperative to either assimilate critiques or reveal its limits.

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