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Books > Business & Economics > Industry & industrial studies > Transport industries > Road transport industries > General

Automotive Global Value Chain - The Rise of Mega Suppliers (Hardcover): Wilson Kia Onn Wong Automotive Global Value Chain - The Rise of Mega Suppliers (Hardcover)
Wilson Kia Onn Wong
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

Today, some suppliers have grown increasingly powerful and in certain cases, earn revenues that rival or even exceed that of their automaker clients. In the pre-globalisation period, automakers wielded absolute power over their significantly smaller suppliers. This book reveals the upending of this relationship, with the gradual shift in the balance of power from automakers to their suppliers in this era of globalisation. The book examines how suppliers in the global tyres, seats, constant velocity joints (hereafter 'CVJs'), braking systems and automotive semiconductor industries have evolved into powerful oligopolies through a mix of acquisition and organic growth strategies. It also highlights how joint ventures could be strategically deployed as springboards to acquisition, as they enable firms to familiarise themselves with their partners' markets and operations. Moreover, the book analyses the disruption stirred by the entry of well-resourced technology titans into this industry and their inevitable clash with the traditional incumbents. This book is an invaluable reference for anyone interested in learning more about the automakers' and now their suppliers' relentless quest to create market-dominating intelligent driving systems.

The Motor Car Industry in Coventry Since the 1890's (Hardcover): David Thoms, Tom Donnelly The Motor Car Industry in Coventry Since the 1890's (Hardcover)
David Thoms, Tom Donnelly
R4,019 Discovery Miles 40 190 Ships in 12 - 19 working days

This book, originally published in 1985, examines the development of the car industry in Coventry within both its local context and the wider economic environment. It is a study of expansion and adjustment which reflects the broader pattern of Britain's industrial history. The book analyses the emergence and early dominance of Coventry's motor manufacturers, the appearance of the volume producers in the 1920s and the instability of the post-war era. The relationship between cars and other sectors of the local economy, particularly cycles, machine tools and aircraft, is discussed, while the significance of the two world wars receive special attention. Extensive use is made of original sources material, much of which, prior to publication, had received little or no attention from business historians.

Strategic Adjustment of Price by Japanese and American Automobile Manufacturers (Hardcover): Kaye G. Husbands Strategic Adjustment of Price by Japanese and American Automobile Manufacturers (Hardcover)
Kaye G. Husbands
R1,589 Discovery Miles 15 890 Ships in 12 - 19 working days

This book, originally published in 1993, develops for the US automobile industry a demand-supply model which incorporates both wholesale and retail sectors and which allows strategic pricing behaviour of US and Japanese producers to be internally determined and its effects on market behaviour and national welfare analyzed. It develops the framework for and presents the results of an econometric simulation of the transaction and wholesale prices, quantities demanded and produced, manufacturer's costs and factor demands. The impact of the Voluntary Export Restraint of 1981 on profits and consumer welfare are generated from the simulation results.

The Long Haul - A Social History of the British Commercial Vehicle Industry (Hardcover): Michael Seth-Smith The Long Haul - A Social History of the British Commercial Vehicle Industry (Hardcover)
Michael Seth-Smith
R4,019 Discovery Miles 40 190 Ships in 12 - 19 working days

Originally published in 1975 this book charts the history of Foden, a name inseparably linked with the growth and development of the haulage industry. The history of Foden provides the perfect backdrop to the history of the entire industry and the commercial vehicle generally, as it unfolds against the political, social and industrial scenes of the Victorian and Edwardian eras, as well as the inter-war years and up to the mid 1970s.

The Automobile - A Chronology of Its Antecedents, Development, and Impact (Hardcover): Clay McShane The Automobile - A Chronology of Its Antecedents, Development, and Impact (Hardcover)
Clay McShane
R4,033 Discovery Miles 40 330 Ships in 12 - 19 working days

Originally published in 1997 and now re-issued with some updated material, this chronology lists the major events in the history of the automobile. The automobile cannot be understood without knowing about its pre-history, including technologies such as railroads, carriages and trolley cars. Material on these is included to the extent that they represented preludes to the modern car culture. The volume also includes material about the technology, design and production of cars and their manufacturers. The ancillary fields of oil production and refining and road building are also covered. Focussed mainly, but not exclusively on the USA this chronology discusses the car and its role in social, geographical and political change.

City Logistics: Modelling, planning and evaluation (Paperback): Eiichi Taniguchi City Logistics: Modelling, planning and evaluation (Paperback)
Eiichi Taniguchi
R1,136 Discovery Miles 11 360 Ships in 12 - 19 working days

This volume on city logistics presents recent advances of modelling urban freight transport as well as planning and evaluating city logistics policy measures in the academic research areas and practices. The contributions of eleven chapters have come from eight countries, including Japan, UK, The Netherlands, Italy, France, Singapore, Indonesia, and Brazil. As city logistics aims at creating efficient and environmental-friendly urban freight transport systems, these chapters deal with challenging urban freight transport problems from various point of views of the usage of ITS (Intelligent Transport Systems), multi-agent modelling, public-private partnerships, and the disaster consideration. This book was published as a special issue of the International Journal of Urban Sciences.

The Economics of Road Transport (Hardcover): Kg Fenelon The Economics of Road Transport (Hardcover)
Kg Fenelon
R3,583 Discovery Miles 35 830 Ships in 12 - 19 working days

Even in an age accustomed to the rapid commercial exploitation of new inventions, the great and extensive development of mechanical road transport stands out conspicuously. This book, first published in 1925, traces this development and analyses the economics of road transport.

The Changing U.S. Auto Industry - A Geographical Analysis (Hardcover): James M. Rubenstein The Changing U.S. Auto Industry - A Geographical Analysis (Hardcover)
James M. Rubenstein
R5,836 Discovery Miles 58 360 Ships in 12 - 19 working days

In recent years car production in the United States has undergone changes on a scale unknown since the pioneering era prior to World War I. New plants have been opened in the interior of the country, while most of those located along the east and west coast have been closed. "The Changing U.S. Auto Industry" uses concepts drawn from geography, such as access to markets and shipments of parts, to understand some of the reasons for the recent changes. Also critical is the changing role of labour in the production process, including the search by Japanese firms for a union-free environment, the re-location of some production to Mexico and the debate over the appropriate level of union-management cooperation. This book should be of interest to lecturers and students of geography and economics.

The City as a Terminal - The Urban Context of Logistics and Freight Transport (Paperback): Markus Hesse The City as a Terminal - The Urban Context of Logistics and Freight Transport (Paperback)
Markus Hesse
R1,674 Discovery Miles 16 740 Ships in 12 - 19 working days

The on-time delivery of goods is regarded as a primary factor of the urban economy and is being monitored by businesses and government alike. However, much analysis of freight transportation and the flow of goods into, out of and within urban areas focuses on functional, business-related approaches. This book examines the interrelationship between logistics development on one hand and urban development and geographical issues, such as land use and location, on the other. Avoiding certain one-dimensional views on 'logistics impacts on the city', it discloses the complex interaction of the logistics system with the entire urban environment. It also bridges the gap between recent geographical research into new production systems and (post)modern consumption patterns. Illustrated with case studies from the United States, Germany, France, The Netherlands and the United Kingdom, it examines issues such as: the historical nexus between urban areas and logistics; current urban developments with regards to goods distribution; city-region related characteristics of freight flows; locational dynamics; and specific freight related urban problems and conflicts.

Logistics and Supply Chain Innovation - A Practical Guide to Disruptive Technologies and New Business Models (Hardcover, 2nd... Logistics and Supply Chain Innovation - A Practical Guide to Disruptive Technologies and New Business Models (Hardcover, 2nd Revised edition)
John Manners-Bell, Ken Lyon
R4,269 R3,636 Discovery Miles 36 360 Save R633 (15%) Ships in 12 - 19 working days

Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain. The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, it is vital for businesses to not only protect their operations from disruption, but to rise to the challenge that these innovations pose to become game-changers in their sectors. Now in its second edition, Logistics and Supply Chain Innovation provides vital insight into the major trends transforming the supply chain and logistics industry. Featuring a new section on the role of technologies in reducing carbon emissions, case studies from companies such as Amazon, Alibaba, Maersk, UPS and DHL, as well as a full update of all existing content on crowd sourcing and shipping, on-demand delivery, autonomous vehicles and more, Logistics and Supply Chain Innovation is the essential guide to thriving in a rapidly developing logistics landscape. Online supporting resources include PowerPoints and sample case studies.

Transport Policy: Learning Lessons from History (Hardcover, New Ed): Colin Divall, Julian Hine Transport Policy: Learning Lessons from History (Hardcover, New Ed)
Colin Divall, Julian Hine
R4,626 Discovery Miles 46 260 Ships in 12 - 19 working days

The key aim of this volume is to demonstrate ways in which an understanding of history can be used to inform present-day transport and mobility policies. This is not to say that history repeats itself, or that every contemporary transport dilemma has an historical counterpart: rather, the contributors to this book argue that in many contexts of transport planning a better understanding of the context and consequences of past decisions and processes could lead to more effective policy decisions. Collectively the authors explore the ways in which the methods and approaches of historical research may be applied to contemporary transport and policy issues across a wide range of transport modes and contexts. By linking two bodies of academic research that for the most part remain separate this volume helps to inform current transport and mobility policies and to stimulate innovative new research that links studies of both past and present mobilities.

Electrifying Mobility - Realising a Sustainable Future for the Car (Hardcover): Graham Parkhurst, William Clayton Electrifying Mobility - Realising a Sustainable Future for the Car (Hardcover)
Graham Parkhurst, William Clayton
R3,364 R3,183 Discovery Miles 31 830 Save R181 (5%) Ships in 12 - 19 working days

Transport is responsible for a growing share of global energy consumption and greenhouse gas emissions, emerging as an economic sector for which technical solutions have shown limited benefits and a shift to electric mobility is seen as an essential part of tackling both problems. However, despite electric motive power being older technology than internal combustion engines and having many advantages, both inherent disadvantages and the inertia of not being the dominant road transport technology mean that it is only recently that electric vehicles (EVs) have attracted serious policy attention. Electrifying Mobility: Realising a Sustainable Future for the Car examines the basis of this electric mobility 'turn', considering the drivers, barriers to adoption and the current lived experience of EV use, drawing upon this experience to inform planning for mass EV adoption and how regulation might change to reflect the specific needs and challenges raised. Considering future transport policy, practice, and management where EVs become an important part of the road transport fleet, and, it is assumed, eventually come to dominate it, chapters study how EV and Connected and Autonomous Vehicle (CAV) technologies relate, and whether there are synergies with shared mobility. The Transport and Sustainability series addresses the important nexus between transport and sustainability containing volumes dealing with a wide range of issues relating to transport, its impact in economic, social, and environmental spheres, and its interaction with other policy sectors.

Inventing Mobility for All - Mastering Mobility-as-a-Service with Self-Driving Vehicles (Paperback): Andreas Herrmann, Johann... Inventing Mobility for All - Mastering Mobility-as-a-Service with Self-Driving Vehicles (Paperback)
Andreas Herrmann, Johann Jungwirth
R794 Discovery Miles 7 940 Ships in 10 - 15 working days

Inventing Mobility For All: Mastering Mobility-as-a-Service with Self-Driving Vehicles explores 'Mobility-as-a-Service' and explains the impact of this mobility concept on social and societal life, as well as on global travel behaviours. In this volume, Andreas Herrmann and Johann Jungwirth powerfully illustrate that mobility is a fundamental human right that can best be fulfilled with new autonomous vehicle development and use, showcasing how these forms of mobility will improve accessibility for the disabled, aid protection for the environment and to open how we design our cities in completely new ways.

Taking the High Road - A Metropolitan Agenda for Transportation Reform (Paperback): Bruce Katz, Robert Puentes Taking the High Road - A Metropolitan Agenda for Transportation Reform (Paperback)
Bruce Katz, Robert Puentes
R641 Discovery Miles 6 410 Ships in 12 - 19 working days

Since the early 1990s, federal transportation laws have slowly started to level the playing field between highway and alternative transportation strategies, as well as between older and newer communities. The Intermodal Surface Transportation Efficiency Act of 1991 and the Transportation Equity Act for the 21st Century made substantial changes in transportation practices. These laws devolved greater responsibility for planning and implementation to urban development organizations and introduced more flexibility in the spending of federal highway and transit funds. They also created a series of special programs to carry out important national objectives, and they tightened the linkages between transportation spending and issues such as metropolitan air quality. Taking the High Road examines the most pressing transportation challenges facing American cities, suburbs, and metropolitan areas. The authors focus on the central issues in the ongoing debate and deliberations about the nation's transportation policy. They go beyond the federal debate, however, to lay out an agenda for reform that responds directly to those responsible for putting these policies into practice -leaders at the state, metropolitan, and local levels. This book presents public officials with options for reform. Hoping to build upon the progress and momentum of earlier transportation laws, it ensures a better understanding of the problems and provides policymakers, journalists, and the public with a comprehensive guide to the numerous issues that must be addressed. Topics include: A wide-ranging policy framework that addresses the reauthorization debate An examination of transportation finance and how it affects cities and suburbs An analysis of metropolitan decisionmaking in transportation The challenges of transportation access for working families and the elderly The problems of increasing traffic congestion and the lack of adequate alternatives Contributors include: Scott Bernstein (Center for Neighborhood Technology), Edward Biemborn (University of Wisconsin), Evelyn Blumenberg (UCLA), John Brennan (Cleveland State University), Anthony Downs (Brookings), Billie K. Geyer (Cleveland State), Edward W. Hill (Cleveland State), Arnold Howitt (Harvard University), Kevin E. O'Brien (Cleveland State), Ryan Prince (Brookings), Claudette Robey (Cleveland State), Sandra Rosenbloom (University of Arizona), Thomas Sanchez (Virginia Tech), Martin Wachs (University of California, Berkeley), and Margy Waller (Brookings).

Logistics and Supply Chain Innovation - A Practical Guide to Disruptive Technologies and New Business Models (Paperback, 2nd... Logistics and Supply Chain Innovation - A Practical Guide to Disruptive Technologies and New Business Models (Paperback, 2nd Revised edition)
John Manners-Bell, Ken Lyon
R1,372 R1,244 Discovery Miles 12 440 Save R128 (9%) Ships in 12 - 19 working days

Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain. The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, it is vital for businesses to not only protect their operations from disruption, but to rise to the challenge that these innovations pose to become game-changers in their sectors. Now in its second edition, Logistics and Supply Chain Innovation provides vital insight into the major trends transforming the supply chain and logistics industry. Featuring a new section on the role of technologies in reducing carbon emissions, case studies from companies such as Amazon, Alibaba, Maersk, UPS and DHL, as well as a full update of all existing content on crowd sourcing and shipping, on-demand delivery, autonomous vehicles and more, Logistics and Supply Chain Innovation is the essential guide to thriving in a rapidly developing logistics landscape. Online supporting resources include PowerPoints and sample case studies.

Environmental Issues in Automotive Industry (Hardcover, 2012): Paulina Golinska Environmental Issues in Automotive Industry (Hardcover, 2012)
Paulina Golinska
R4,171 R3,577 Discovery Miles 35 770 Save R594 (14%) Ships in 12 - 19 working days

The automotive industry is one of the most environmental aware manufacturing sectors. Product take-back regulations influence design of the vehicles, production technologies but also the configuration of automotive reverse supply chains. The business practice comes every year closer to the closed loop supply chain concept which completely reuses, remanufactures and recycles all materials. The book covers the emerging environmental issues in automotive industry through the whole product life cycle. Its focus is placed on a multidisciplinary approach. It presents viewpoints of academic and industry personnel on the challenges for implementation of sustainable police in the automotive sector

Taxi! Urban Economies and the Social and Transport Impacts of the Taxicab (Hardcover, New Ed): James Cooper, Ray Mundy Taxi! Urban Economies and the Social and Transport Impacts of the Taxicab (Hardcover, New Ed)
James Cooper, Ray Mundy
R1,322 Discovery Miles 13 220 Ships in 12 - 19 working days

The taxicab makes a significant contribution to the accessibility of a city, and provides a wide range of services across many different social groups and urban environments. This study considers the roles and functions of the taxi from its origins as the first licensed form of public transport, to the current variations of vehicle type and operation, to predictions for its future development. Also addressed here is the impact which this ubiquitous form of transport has on contemporary urban life, and the analytical tools being used and developed for its licensing and control.

Advanced Modeling for Transit Operations and Service Planning (Hardcover): William H K Lam, Michael G.H. Bell Advanced Modeling for Transit Operations and Service Planning (Hardcover)
William H K Lam, Michael G.H. Bell
R3,510 Discovery Miles 35 100 Ships in 9 - 17 working days

In this title, experts in public transport address the current problem of improving public transit systems by taking advantage of new technologies and advanced modelling techniques. The key areas open to improvement are service planning and operations management.

Mobility in Daily Life - Between Freedom and Unfreedom (Hardcover, New Ed): Malene Freudendal-Pedersen Mobility in Daily Life - Between Freedom and Unfreedom (Hardcover, New Ed)
Malene Freudendal-Pedersen
R4,620 Discovery Miles 46 200 Ships in 12 - 19 working days

Why do we choose specific modes of transport and what are the perceived rationalities for our choice? How are different theoretical concepts within mobility research actually perceived and lived in everyday life? At this book's core is a conceptual and empirical contribution to critical mobility research. It focuses on the tension between freedom and unfreedom, articulated through the dichotomy between individuality and community, as well as critical perspectives on the multitude of unintended consequences of mobility. In a range of everyday life narratives, this tension is analyzed through the concept of 'structural stories'. In teasing out the ambivalences of late modern everyday life, Malene Freudendal-Pedersen exposes how mobility both generates and helps to overcome and live with these ambivalences.

Cities and Cars - A Handbook of Best Practices (Paperback): Roger L. Kemp Cities and Cars - A Handbook of Best Practices (Paperback)
Roger L. Kemp
R1,290 R927 Discovery Miles 9 270 Save R363 (28%) Ships in 12 - 19 working days

Americans for years have treated the automobile as a form of freedom. People can now live in the country and work in the city. Suburbia and shopping malls were made possible by the automobile. And none of this would have been possible without huge legal and financial commitments made by all levels of government to expand America's interstate freeway systems, regional highways, expressways, arterials, commercial avenues, and residential streets. Our society now has a number of significant diseconomies associated with the individual use of the automobile. Traffic congestion and pollution in inner cities have led to a new wave of policies and practices to improve these conditions. The focus of public officials and citizens in most large urban centers is on public mass transportation, such as trains, light-rail systems, and the increased use of buses. In the interim, traffic management practices have increased in importance. This volume collects outstanding recent essays on all aspects of this complex subject. It includes numerous case studies on how cities, towns, and communities throughout the nation are managing the unrestricted use of the personal automobile. Other chapters discuss the future of urban transportation and examines evolving trends. Also included are appendices containing important information in the field.

Container Logistics and Maritime Transport (Paperback): Dong-Ping Song Container Logistics and Maritime Transport (Paperback)
Dong-Ping Song
R1,341 Discovery Miles 13 410 Ships in 12 - 19 working days

This book provides a coherent and systematic view of the key concepts, principles, and techniques in maritime container transport and logistics chains including all the main segments: international maritime trade and logistics, freight logistics, container logistics, vessel logistics, port and terminal management, and sustainability issues in maritime transport. Container Logistics and Maritime Transport emphasizes analytical methods and current optimization models to tackle challenging issues in maritime transport and logistics. This book takes a holistic approach to cover all the main segments of the container shipping supply chains to achieve an efficient and effective logistics service system across the entire global transport chain. Sustainability issues such as social concern and carbon emissions from shipping and ports are also discussed. Each maritime transport segment is addressed using an approach from qualitative/descriptive analytics to quantitative/prescriptive analytics. Cutting-edge optimization models are presented and explained to tackle various strategic, tactical, and operational planning problems. The book will help readers better understand operations management in global maritime container transport chain. It will also provide practical principles and effective techniques and tools for researchers to push forward the frontiers of knowledge and for practitioners to implement decision support systems. It will be directly relevant to academic courses related to maritime transport, maritime logistics, transport management, international shipping, port management, container shipping, container logistics, shipping supply chain, and international logistics.

Transportation Systems Planning - Methods and Applications (Hardcover): Konstadinos G. Goulias Transportation Systems Planning - Methods and Applications (Hardcover)
Konstadinos G. Goulias
R8,865 Discovery Miles 88 650 Ships in 12 - 19 working days

Transportation engineering and transportation planning are two sides of the same coin aiming at the design of an efficient infrastructure and service to meet the growing needs for accessibility and mobility. Many well-designed transport systems that meet these needs are based on a solid understanding of human behavior. Since transportation systems are the backbone connecting the vital parts of a city, in-depth understanding of human nature is essential to the planning, design, and operational analysis of transportation systems.

With contributions by transportation experts from around the world, Transportation Systems Planning: Methods and Applications compiles engineering data and methods for solving problems in the planning, design, construction, and operation of various transportation modes into one source. It is the first methodological transportation planning reference that illustrates analytical simulation methods that depict human behavior in a realistic way, and many of its chapters emphasize newly developed and previously unpublished simulation methods. The handbook demonstrates how urban and regional planning, geography, demography, economics, sociology, ecology, psychology, business, operations management, and engineering come together to help us plan for better futures that are human-centered.

The text reviews projects from an initial problem statement to final policy action and associated decision-making and examines policies at all levels of government, from the city to the national levels. Unlike many other handbooks which are encyclopedic reviews, Transportation Systems Planning extends far beyond modeling in engineering and economics to present a truly transdisciplinary approach to transportation systems planning.

Making Connections - The Long-Distance Bus Industry in the USA (Hardcover, New Ed): Margaret Walsh Making Connections - The Long-Distance Bus Industry in the USA (Hardcover, New Ed)
Margaret Walsh
R4,484 Discovery Miles 44 840 Ships in 12 - 19 working days

An examination of the varied paths of the American inter-city bus industry from its origins in the second decade of the 20th century to deregulation in 1982. This sector of transport has been much neglected by historians and this book seeks to uncover a range of useful and pertinent information to those who are interested in understanding entrepreneurial endeavours, patterns of mobility and consumer attitudes. It analyzes the development of the national industry, probes the growth of particular companies and investigates specific aspects of business behaviour. The work is presented as a series of focused essays which offer insights into such topics as regulation, marketing, gender patterns and intermodal competition. It draws on diverse archival materials, government surveys and findings, trade publications, interviews and photographs. A wide-ranging bibliographical essay offers a guide to available sources.

Stuck in Traffic - Coping with Peak-Hour Traffic Congestion (Paperback, New): Anthony Downs Stuck in Traffic - Coping with Peak-Hour Traffic Congestion (Paperback, New)
Anthony Downs
R643 Discovery Miles 6 430 Ships in 12 - 19 working days

Peak-hour traffic congestion has become a major problem in most U.S. cities. In fact, a majority of residents in metropolitan and suburban areas consider congestion their most serious local problem. As citizens have become increasingly frustrated by repeated traffic delays that cost them money and waste time, congestion has become an important factor affecting local government policies in many parts of the nation. In this new book, Anthony Downs looks at the causes of worsening traffic congestion, especially in suburban areas, and considers the possible remedies. He analyzes the specific advantages and disadvantages of every major strategy that has been proposed to reduce congestion. In nontechnical language, he focuses on two central issues: the relationships between land-use and traffic flow in rapidly growing areas, and whether local policies can effectively reduce congestion or if more regional approaches are necessary. In rapidly growing parts of the country, congestion is worse than it was five or ten years ago. But Downs notes that the problem has apparently not yet become bad enough to stimulate effective responses. Neither government officials nor citizens seem willing to consider changing the behavior and public policies that cause congestion. To alleviate the problem, both groups must be prepared to make these fundamental changes. Selected by Choice as an Outstanding Book of 1992 Co-published with the Lincoln Institute of Land Policy

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 (Hardcover): Constance Smith Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 (Hardcover)
Constance Smith
R1,076 R865 Discovery Miles 8 650 Save R211 (20%) Ships in 12 - 19 working days

In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

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