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Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 (Hardcover)
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Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 (Hardcover)
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In the mid-1950s, an innovative group of women at General Motors
(dubbed the Damsels of Design by marketers) and their counterparts
at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive
history forever. Read the untold story of the women who excelled in
the Mad Men era of automobile and industrial design. Recruited by
top CEOs at automotive companies, they developed many of the
products we take for granted today. Learn about Helene Rother, who
designed the instrument panel, hardware, and seat construction for
midcentury Cadillacs; Elizabeth Thatcher Oros, the first female
trained in industrial design; and discover the history behind the
child safety seat latch and car doors with lights. An extraordinary
story of exceptional women, Damsels in Design sheds light on those
who have too long been in the shadows.
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