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Books > Money & Finance > Insurance
The insurance industry has changed, consumers have changed, the
competition has changed, communication has changed...BUT MOST
INSURANCE AGENTS HAVE NOT With mass marketing and over $1 BILLION
dollars spent on advertising last year alone by a few of the
biggest players in the insurance industry, there's not a day that
goes by that your clients and prospects aren't bombarded with
messages from your competitors. Unfortunately, most of those
messages focus on "cheap insurance," "saving money" or depict the
agent as "outdated and useless." Consumers are being taught that
the only difference between insurance providers is PRICE and the
entire industry is being commoditized by direct writers trying to
push the retail agency force into extinction Retail agents want to
know how they can compete with the giants of advertising and mass
marketing to keep their clients and grow their agencies. The
unfortunate answer is that you simply can NOT compete in the price
wars and mass marketing being done by the big industry advertisers.
IF YOU TRY, YOU WILL LOSE However, you CAN beat them by
communicating with your clients and prospects in ways that the big
companies cannot. You CAN use the new rules of communication and
new methods to reach your clients and prospects that will set you
apart as THE go-to insurance advisor in your area. Agents need to
break away from the price wars and commoditization and start
creating experiences and relationships with their clients that are
impossible to replace. You're in a fight for your agency's life.
Whether you realize it or not, change in the insurance industry is
going to continue at a rapid pace over the coming years. The big
discounters will continue to increase their advertising and banks
and other large corporations will join in to try and make the
retail agent as irrelevant as possible. Consumers will rely more on
the internet and social media for their research and communication
with insurance companies and agents. Only the strongest agents who
find new ways to communicate their value and set themselves apart
will survive. You can do more than just survive, you can thrive in
the coming years by becoming a 21st Century agent and using 21st
Century Communication tools with your clients and prospects. You
can be known in your community as an insurance expert and a trusted
advisor that people seek out and want to do business with. You can
learn: 1. The 3 jobs of a 21st Century agent that are vital to your
success 2. Strategic ways to bring new sales to your door without
having to chase them 3. How to keep clients married to your agency
for life 4. How to create top of mind awareness with clients and
prospects 5. The seven questions that every prospect wants to know
before choosing an agent 6. How to overcome price as an objection
to doing business with you 7. The 6 new rules of communication and
how to use them with clients and prospects 8. 7 tools of 21st
Century Communication 9. The best way to use social media with
clients and prospects 10. How to set up online and social media
tools and manage them in a few minutes 11. How to make old-school
communication techniques new and relevant again 12. The secret to
getting clients to consistently refer prospects to your agency 13.
How to attract client cross-sales instead of constantly having to
chase them 14. The importance of touching your clients 24 times per
year and how to do it 15. The importance of a communication
calendar and the formula that makes it easy 16. How to create
"social influence" 17. Two easy formulas for writing communication
pieces that clients want to read 18. The two most important things
to concentrate your time, effort and energy on No one is going to
make you grow, make you improve or make you keep up with the
consumers and the insurance industry. But if you don't, it's just a
matter of time before you get left behind.
The Affordable Health Care Act of (2010) is in the early stage of
implementation as of late 2013. Commonly referred to as OBAMACARE,
the health care program is designed to encourage millions of
taxpayers and citizens to purchase some form of medical insurance
coverage for each person including family members.
The business of reinsurance developed at the fringe of financial
services and, for most of its existence, went largely unnoticed
outside the expert community. More recently, both public and
professional sensitivity towards managing risks has increased and
reinsurers have emerged as authorities on global threats such as
climate change and natural catastrophes. This is the first book to
provide a comprehensive historical description of this industry. It
traces the global development of reinsurance from the early 19th
century until today. As such it gives a detailed account of how the
nature of risk itself changed over the last 200 years. It
highlights all aspects relevant in shaping the industry from the
development of risk, risk engineering and risk management,
actuarial science, the financial and monetary environment, market
conditions, impacts of politics, the effects of regulatory changes,
to large risks and natural catastrophes. A comprehensive
introduction by the editors highlights the different challenges and
approaches to managing risk from a reinsurance perspective such as
mathematical, financial, legal, and contractual developments, as
well as the changing business models adopted. All of these are
dealt with in further detail by ten contributing authors.
The Patient Protection and Affordable Care Act is the most
significant overhaul to health care industry in decades. It
includes unprecedented reforms to the American health care system.
The implementation of this new health care law, otherwise known as
Obamacare is at the height of concern for many who still don't
understand its implications. Among the sea of new information to
sift through, there are also misconceptions about the expectations
and implementations of this law. Whether you need health coverage
or have it already you may be concerned about the new regulations
and how they will affect you. Many low to middle income Americans
will have access to more affordable health insurance but those
making above 400% of the federal poverty will likely pay more.
Although the law has been rolled out over several years, the most
notable changes take effect in January of 2014. Included in these
changes are rights and protections for you, the consumer. These
protections, do not apply to every insurance policy equally. This
guide is designed to help you navigate the changes in policies and
the new requirements for individuals and businesses. We'll explain
the changes being implemented and you'll discover if you qualify
for reduced premiums, what will happen if you select not to
purchase health care, and how to make compare plans and policies in
your state.
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