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Books > Health, Home & Family > Self-help & practical interests > Personal finance
Actionable, intelligent CFO training for the Chief Family Financial
Officer Family Inc. is a roadmap to financial security for the
family CFO. Too much personal wealth management advice essentially
boils down to goal-setting, which isn't helpful or effective in
terms of overall financial planning. This book takes a different
track, giving you a crash course in corporate finance and the tools
to apply the field's proven, time-tested principles in the context
of your family's financial situation. You'll learn the key
principles of wealth creation and management, and learn how to make
your intellectual and real capital work for you. Your family
situation is unique, and your principles must sometimes differ from
the standard financial advice and that's okay. Life is not a
template, and even the best strategy must be able to adapt to
real-life situations. You'll learn to chart your own path to
financial security, utilizing the author's own tools that he
developed over 15 years as an active board member, chairman of the
board, or chief financial officer of multiple companies.
Oversimplified wealth management advice does not leave you equipped
to manage your real-world finances. This guide is written with
intellectual rigor, but in the language of family discussion, to
give you a real, practical guide to being an effective family CFO.
* Create your own financial prosperity and security * Align
financial acumen with your family's specific situation * Adapt to
real-world situations and make your financial advisor work for you
* Utilize powerful financial tools to help you build financial
independence Every family needs a CFO to manage wealth, and the
principles of corporate finance apply from the boardroom to the
living room. Family Inc. delivers actionable advice in the form of
CFO training to help you plot a real-world family financial plan.
Praise for SAFELY PROSPEROUS or REALLY RICH? "Howard's brilliant
concept that the roads to Prosperity and Riches are very different
is very liberating. In most financial books, the author would never
do what Howard has done-recount with unflinching honesty the big
financial mistakes he and his subscribers have made over the years
so readers can avoid the same stumbling blocks and pitfalls. Only a
very secure man would have the guts to do that." -Robert Allen
author of Multiple Streams of Income and Nothing Down "Howard Ruff
is back, offering a wealth of powerful new financial advice for
America's middle class. In his new manual, Safely Prosperous or
Really Rich?, he challenges you to choose between two roads. The
older I get, the more I favor 'Safely Prosperous,' but you make the
call. I also love Howard's old-fashioned moral perspectives on
money." -Mark Skousen editor of Forecasts and Strategies "Safely
Prosperous or Really Rich? is destined to be one of the most
influential books of the early twenty-first century, just as his
mega bestseller, How to Prosper During the Coming Bad Years,
changed millions of lives in the late '70s. Welcome back, Howard."
-John Mauldin author of Bull's Eye Investing
Tune into the news and you'll hear stories of war, disease,
natural disasters, corruption, violence, poverty, crime, nuclear
proliferation, terrorism and political dysfunction in Washington.
Polls show many believe the American dream is fading, our children
face limited opportunities, and the country is decidedly on the
wrong track. Yet this dour perspective - one recycled 24/7 by the
national media - is a gross distortion of the world we live in
today.
As national investment expert and bestselling author Alexander
Green reveals in this engrossing and provocative new book, the
human race has never had it so good. In the West today, we work
shorter hours, have more purchasing power, enjoy goods and services
in almost limitless supply, and have more leisure time than ever
before. Living standards are the highest they have ever been. The
human life span has nearly doubled over the past hundred years.
Literacy and education levels - even I.Q.'s - are at all-time
highs. Technology and medicine are revolutionizing our lives. All
forms of pollution - with the exception of greenhouse gases - are
in decline. Access to the arts has never been greater. Crime is in
a long-term cycle of decline. And the risk of death by violence has
never been smaller for most of humanity.
By almost every measure, our lives today are wealthy beyond
measure. We are all heir to "an embarrassment of riches." Yet -
thanks in large part the drumbeat of negative media coverage - most
of us don't realize it. Green compares the average citizen to "a
lottery winner whose ticket is lost in some upstairs drawer."
The consequences of adopting the cynical but popular worldview
are many, including needless pessimism, missed investment
opportunities, and - surprisingly - even poorer health. Yet "An
Embarrassment of Riches" provides a powerful antidote.
Green begins with a robust survey of the many ways our lives are
becoming longer, easier, safer, healthier and more prosperous. He
then embarks on a wide-ranging exploration of the ideas and the
many men and women - both living and dead - that are still
enriching our lives today.
Among the many subjects explored are American exceptionalism,
the extraordinary power of economic freedom, the lifesaving role of
medicine and technology, the life-extending benefits of optimism,
the radical theology of Thomas Jefferson, the keys to civility and
greatness, the wisdom of Confucius and Aristotle, the ability of
beauty to enrich our lives, and even one artist's thought-provoking
take on "how to defeat death."
In "An Embarrassment of Riches," "New York Times" bestselling
author Alexander Green offers a holistic approach to wealth - and
offers a welcome perspective that allows us to live fuller, richer
lives.
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