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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

Israel at the Polls 2003 (Hardcover): M. Ben Mollov, Jonathan Rynhold, Shmuel Sandler Israel at the Polls 2003 (Hardcover)
M. Ben Mollov, Jonathan Rynhold, Shmuel Sandler
R4,507 Discovery Miles 45 070 Ships in 10 - 15 working days

Israel's 2003 election took place against the background of a deteriorating security situation (due to Palestinian violence and the impending US War in Iraq) and severe disillusionment with the Oslo peace process. The election, which brought about a decisive victory of the Likud Party and Ariel Sharon, took place amidst strong accusations of corruption and the virtual collapse of the Israeli left. The election also featured the rise of the anti-clerical Shinui party, which resulted in the exclusion of the ultra-Orthodox parties from the new coalition. In this volume, leading Israeli political scientists explore the main actors and processes that shaped the election and its outcome.
This book was previously published as a special issue of the journal Israel Affairs.

FDA Administrative Enforcement Manual (Hardcover, New): Florence R. Parker FDA Administrative Enforcement Manual (Hardcover, New)
Florence R. Parker
R5,519 Discovery Miles 55 190 Ships in 10 - 15 working days

When a problem arises with a product regulated by FDA, the Agency can take a number of actions to protect the public health. Initially, the agency works with the manufacturer to correct the problem voluntarily. If that fails, administrative enforcement and legal remedies include asking the manufacturer to recall a product and having federal marshals seize products if a voluntary recall is not done. Drugs can be seized and medical devices can be detained and imports can be stopped at the port of entry until problems are corrected. If warranted, FDA can ask the courts to issue injunctions or prosecute those that deliberately violate the law. When warranted, criminal penalties-including prison sentences-are sought. Ensuring that your company is in compliance at all times in all departments is a never-ending task. Failure to get it right, even once, can mean excessive fines, penalties, or possible debarment. The FDA Administrative Enforcement Manual explores the control of drug research in pharmaceutical, vaccine, biologic, biotechnology, medical device, and cosmeceutical industries. Introducing basic industry techniques, the author explores every day industry problems and presents suggested methods for applying the theory to resolve them. The book covers the ten critical Administrative Enforcement areas, including recalls, application integrity, injunctions, seizures, and more. It supplements these topics with regulations, lawsuit case studies, enforcement information, and reference materials. Offering insight into the impact of FDA enforcement on the national and international pharmaceutical industry, practitioners and industry suppliers, the book provides an understanding of drug development and manufacturing regulations in the United States and shows you what it takes to keep your company in compliance. The only complete, single source available, the FDA Administrative Enforcement Manual draws on the author's experience in the trenches of the pharmaceutical industry with administrative enforcement activities.

Microbial Contamination Control in the Pharmaceutical Industry (Hardcover, New): Luis Jimenez Microbial Contamination Control in the Pharmaceutical Industry (Hardcover, New)
Luis Jimenez
R5,499 Discovery Miles 54 990 Ships in 10 - 15 working days

This authoritative reference presents an up-to-date review of the testing methods, emerging technologies, and analytical systems and procedures used to prevent the microbial contamination of pharmaceutical processes, products, and environments. It identifies new tools for sample analysis and evaluation and the impact of these advancements on the continuous supply and manufacturing of pharmaceutical products. With more than 100 tables and 430 current references, the book contains a detailed analysis of microbial contamination recalls for nonsterile and sterile pharmaceutical products, demonstrating the distribution of microorganisms worldwide and the identification by geographical regions.

Brand Planning for the Pharmaceutical Industry (Hardcover, New Ed): Janice MacLennan Brand Planning for the Pharmaceutical Industry (Hardcover, New Ed)
Janice MacLennan
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.

Pharmaceutical Coating Technology (Paperback): Michael Aulton, Graham Cole, John Hogan Pharmaceutical Coating Technology (Paperback)
Michael Aulton, Graham Cole, John Hogan
R2,011 Discovery Miles 20 110 Ships in 10 - 15 working days

This book is the definitive work on the theory and practice of pharmaceutical tablet and pellet coating. It describes both the practical and theoretical aspects of tablet coating, including the equipment and methods used in laboratory development, scale-up and production systems, More...as well as automation and validation. This book also discusses the problems of conforming to world-wide regulations, and the hazards of environmental pollution.

Microbial Contamination Control in Parenteral Manufacturing (Hardcover, New): Kevin Williams Microbial Contamination Control in Parenteral Manufacturing (Hardcover, New)
Kevin Williams
R5,840 Discovery Miles 58 400 Ships in 10 - 15 working days

Leads readers through the multitude of tasks involved in the control of microbiological contamination in the production of parenteral drugs. This reference surveys emerging trends, concepts, and procedures used in the characterization and control of contaminants; the sterile production of traditional drugs and biologics; the design, construction, and validation of new parenteral facilities; and the monitoring of clean environments vividly illustrating the routes by which products, processes, and manufacturing settings become contaminated through contact with the air, water, raw materials, and the actions of personnel, as well as the current methods necessary to successfully preclude contamination.

Compliance Handbook for Pharmaceuticals, Medical Devices, and Biologics (Hardcover, New): Carmen Medina Compliance Handbook for Pharmaceuticals, Medical Devices, and Biologics (Hardcover, New)
Carmen Medina
R5,831 Discovery Miles 58 310 Ships in 10 - 15 working days

Lists the necessary steps for meeting compliance requirements during the drug development process. Presents comprehensive approaches for validating analytical methods for pharmaceutical applications. Features key discussions on pre-approval inspections.

The Pharmaceutical Industry - A Guide to Historical Records (Hardcover, New Ed): Lesley Richmond, Julie Stevenson The Pharmaceutical Industry - A Guide to Historical Records (Hardcover, New Ed)
Lesley Richmond, Julie Stevenson
R4,596 Discovery Miles 45 960 Ships in 9 - 17 working days

The pharmaceutical industry has changed beyond all recognition in the past 100 years. The modern industry is constantly in the news as new breakthroughs in medical treatment are announced, often provoking ethical and social debates about the implications of new technologies. This volume facilitates the study of the industry by providing information on the present location of pharmaceutical archives. The core of the book consists of a business-by-business guide to the industry's records. Each entry includes a brief history of the company, a summary of its surviving archives and a bibliography of related publications. Similar entries exist for trade associations and schools of pharmacy associated with the industry and there are two appendices listing small collections of records held and relevant public records. The historical compendium is supplemented by three introductory essays, written by leading academics in the field, outlining the history of the industry and describing the nature and uses of the archival records which it has created. These essays are supplemented by a select chronology of pharmaceutical legislation and a select bibliography of histories relating to the pharmaceutical industry in general. A users guide helps readers understand how the business entries were constructed and is supplemented by a glossary of terms used in this book As such, this book will no doubt prove an invaluable resource to researchers undertaking comparative studies of the pharmaceutical industry, the history of medicine and the retailing of medical drugs.

The Selection and Use of Contract Research Organizations (Hardcover): Shayne C Gad The Selection and Use of Contract Research Organizations (Hardcover)
Shayne C Gad
R3,686 R1,529 Discovery Miles 15 290 Save R2,157 (59%) Ships in 10 - 15 working days


Contents:
1. Introduction 2. The Pharmaceutical Development Process 3. The Medical Device Development Process 4. Functions and Types of CRO's (referencing function listings in appendices) 5. Selection of CRO 6. Pricing and Cost 7. Monitoring Work 8. Common Problems and their Solutions

International Labeling Requirements for Medical Devices, Medical Equipment and Diagnostic Products (Hardcover, 2nd edition):... International Labeling Requirements for Medical Devices, Medical Equipment and Diagnostic Products (Hardcover, 2nd edition)
Charles Sidebottom
R5,873 Discovery Miles 58 730 Ships in 10 - 15 working days

Extensively revised, with an updated title that reflects its expanded scope, International Labeling Requirements for Medical Devices, Medical Equipment, and Diagnostic Products, Second Edition provides the practical labeling information you need to achieve rapid regulatory approval, gain marketplace acceptance, and assure user comprehension. A complete guide to all aspects of advertising, labeling, and packaging, the book explains the relevant laws, regulations, and requirements in major markets worldwide. Coverage includes requirements such as text, dimensions, type sizes, graphic elements, symbols, and language for implantable devices, sterile devices, OTC products, in vitro diagnostic products, radiation emitting devices, contraceptive devices, and more. This is not a "cookbook" of easy-to-follow recipes. It is a comprehensive resource that gives you the tools to stay ahead in the ever-changing regulatory environment.

Pharmaceutical Process Validation - An International (Hardcover, 3rd edition): Robert A. Nash, Alfred H. Wachter Pharmaceutical Process Validation - An International (Hardcover, 3rd edition)
Robert A. Nash, Alfred H. Wachter
R6,829 Discovery Miles 68 290 Ships in 10 - 15 working days

Pharmaceutical Process Validation, Third Edition explores the roots of pharmaceutical process validation originating in Switzerland and Germany in the 1980s. It covers troubleshooting procedures, validation in contract manufacturing, and harmonization trends. New chapters include Validation for Medical Devices, Validation of Biotechnology Processes, Transdermal Process Validation, Integrated Packaging Validation, Statistical Methods for Uniformity and Dissolution Testing, Change Control and SUPAC, Validation in Contract Manufacturing, and Harmonization, GMPs, and Validation. It includes contributions by research and industry specialists from the U.S., Europe, and Japan.

Medicinal Chemistry - Principles and Practice (Paperback, 2nd New edition): Frank D. King Medicinal Chemistry - Principles and Practice (Paperback, 2nd New edition)
Frank D. King
R1,583 Discovery Miles 15 830 Ships in 18 - 22 working days

This book introduces the principles and practices of modern medicinal chemistry and covers all aspects of drug discovery from the initial lead to final development. It teaches how to convert a lead compound into a potential drug and provides recent case histories as examples of successes. Medicinal Chemistry is unique in dealing with the subject in such a practical way and is the only book currently available to bring together all areas of the subject in one volume. This breadth of coverage is supplemented by references to specialist monographs and reviews, where the reader can find more detail on specific topics of interest if required. Medicinal Chemistry is essential reading for students studying medicinal chemistry, as it provides a grounding in all the required disciplines and subjects. It will also be of great interest to chemists, biochemists and pharmacologists either already working in or contemplating a career in the pharmaceutical and allied industries.

Citrus - The Genus Citrus (Hardcover): Giovanni Dugo, Angelo Di Giacomo Citrus - The Genus Citrus (Hardcover)
Giovanni Dugo, Angelo Di Giacomo
R5,825 Discovery Miles 58 250 Ships in 10 - 15 working days


The world production of citrus fruit has risen enormously in the last few decades, leaping from forty-five million tons a year in the early 1970's to eighty-five million in the season of 1996-1997. More than thirty per cent of these fruits go into industrial production in which essential oils and juice are the principal products. The main applications of essential oils are as flavourings for alcohol, soft drinks, food, pharmaceutical products and as fragrances for cosmetics and beauty products. Today, the potential applications of these essential oils are growing wider because they are environmentally 'safer' than the petrochemical products they can sometimes replace.
This book offers comprehensive coverage on all aspects of the botany, cultivation, processing industry, chemistry and uses of Citrus and its oils. Anyone involved in food sciences, pharmaceutical sciences, cosmetics, pharmacy and plant sciences will no doubt find this volume to be of great value and interest.

eBook available with sample pages: 020321661X

Bioassay Techniques for Drug Development (Hardcover): Atta-ur Rahman, M. Iqbal Choudhary, William J Thomsen Bioassay Techniques for Drug Development (Hardcover)
Atta-ur Rahman, M. Iqbal Choudhary, William J Thomsen
R5,345 Discovery Miles 53 450 Ships in 10 - 15 working days

The goal of an activity-directed isolation process is to isolate bioactive compounds which may provide structural leads of therapeutic importance. Whereas the traditional process of drug development is long and expensive, simple and rapid bioassays can serve as the starting point for drug discovery. This book presents a range of "bench top" bioassay techniques useful for natural product and pharmaceutical chemists involved in drug discovery and pharmacognosy. The contents detail a number of enzyme-based assays, cell-based functional bioassays and receptor radioligand binding assays along with detailed descriptions of each type. The majority of these bioassays are presented in a step-by-step format, so they could even be implemented by technical personnel with little background in microbiology, biochemistry or pharmacology.

Empire of Pain - The Secret History of the Sackler Dynasty (Hardcover): Patrick Radden Keefe Empire of Pain - The Secret History of the Sackler Dynasty (Hardcover)
Patrick Radden Keefe
R867 R771 Discovery Miles 7 710 Save R96 (11%) Ships in 18 - 22 working days
Presentation Planning and Media Relations for the Pharmaceutical Industry (Paperback): John Lidstone Presentation Planning and Media Relations for the Pharmaceutical Industry (Paperback)
John Lidstone
R1,119 Discovery Miles 11 190 Ships in 10 - 15 working days

This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts. Part One, Preparing and Delivering Formal Presentations, provides extensive practical guidance on the techniques of effective presenting: establishing objectives and preparing the presentation, delivering the opening, core and conclusion, using visual aids and dealing with questions. It also includes a chapter on the skills required for video conferencing. The second part, Handling the Media, contains invaluable insight and instruction for a pharmaceutical executive facing any element of the media. It draws on the author's extraordinary experience and provides examples and advice with direct relevance to the pharmaceutical industry throughout, making this the only specialist book available on the subject.

The Commercial use of Biodiversity - Access to Genetic Resources and Benefit-Sharing (Hardcover): Kerry Ten Kate, Sarah A. Laird The Commercial use of Biodiversity - Access to Genetic Resources and Benefit-Sharing (Hardcover)
Kerry Ten Kate, Sarah A. Laird
R4,523 Discovery Miles 45 230 Ships in 10 - 15 working days

Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development but are also in the interests of business and often required by law. In this authoritative and comprehensive volume, the authors explain the provisions of the Convention on Biological Diversity on access and benefit-sharing, the effect of national laws to implement these, and aspects of typical contracts for the transfer of materials. They provide a unique sector-by-sector analysis of how genetic resources are used, the scientific, technological and regulatory trends and the different markets in Pharmaceuticals, Botanical Medicines, Crop Development, Horticulture, Crop Protection, Biotechnology (in fields other than healthcare and agriculture) and Personal Care and Cosmetics Products. This will be an essential sourcebook for all those in the commercial chain, from raw material collection to product discovery, development and marketing, for governments and policy-makers drafting laws on access and for all the institutions, communities and individuals involved in the conservation, use, study and commercialisation of genetic resources.

GMP/ISO Quality Audit Manual for Healthcare Manufacturers and Their Suppliers, (Volume 2 - Regulations, Standards, and... GMP/ISO Quality Audit Manual for Healthcare Manufacturers and Their Suppliers, (Volume 2 - Regulations, Standards, and Guidelines) - Regulations, Standards, and Guidelines (Paperback, 6th edition)
Leonard Steinborn
R2,061 Discovery Miles 20 610 Ships in 10 - 15 working days

This well-known QA manual has been updated to provide the guidance readers need to assess their compliance with standard regulations. This Volume 2 of a three-part package contains the full text on: * FDA regulations * EC and IPEC guidelines * ISO/BSI standards referenced in the checklists furnished in volume 1 Easy-to-read and organized to provide fast access to guidelines and regulations, this is an essential reference for those working in the field.

Biodiversity - New Leads for the Pharmaceutical and Agrochemical Industries (Hardcover, 2000): Ewan J.T. Chrystal, Stephen K.... Biodiversity - New Leads for the Pharmaceutical and Agrochemical Industries (Hardcover, 2000)
Ewan J.T. Chrystal, Stephen K. Wrigley, Robert Thomas, Neville Nicholson, Martin Hayes; Contributions by …
R2,609 Discovery Miles 26 090 Ships in 18 - 22 working days

The continuing quest for new drugs and agrochemicals has seen researchers looking to the natural world for potential products. Plants and microorganisms have long been investigated as sources of new lead compounds, but the scope of this book has been widened to include substances derived from marine organisms. Advances in genetic engineering, high throughput screening and structure elucidation have also opened up further avenues for exploration. Competitive pressure from the field of combinatorial chemistry has expedited new approaches to natural product analysis and stimulated debate on the industrial utilization of natural products. Biodiversity: New Leads for the Pharmaceutical and Agrochemical Industries reviews and discusses aspects of modern natural products research. The central theme of many articles is the sustainable use of global biodiversity. Microbial, plant and marine products are presented as the sources of new drugs, including antifungal products, antibiotics, anticancer agents and animal health products. There is also coverage of the biosynthesis of polyketides and the chemical synthesis of natural products and their derivatives. A unique blend of industrial and academic perspectives on the importance of biodiversity and natural products, this book will prove an important source of state-of-the-art information for researchers, teachers and graduates in the chemical and biological sciences.

Regulating Medicines in Europe - Competition, Expertise and Public Health (Paperback): John Abraham, Graham Lewis Regulating Medicines in Europe - Competition, Expertise and Public Health (Paperback)
John Abraham, Graham Lewis
R1,103 Discovery Miles 11 030 Ships in 10 - 15 working days


This Book explains and investigates how medicines are controlled in Europe, especially the EU. Based on penetrating documentary and interview research with the pharmaceutical industry, regulators and consumer organisations,it provides the first major critical examination of the new Europeanised systems of medicine regulation. The authors argue that the drive to produce and approve more drugs more quickly for a single European market dominates other considerations, such as improvements in democratic accountability, the independence of regulators and scientific expertise from commercial interests, and drug safety testing and surveillance.

Bioadhesive Drug Delivery Systems - Fundamentals, Novel Approaches, and Development (Hardcover): Edith Mathiowitz, Donald E.... Bioadhesive Drug Delivery Systems - Fundamentals, Novel Approaches, and Development (Hardcover)
Edith Mathiowitz, Donald E. Chickering III, Claus-Michael Lehr
R6,818 Discovery Miles 68 180 Ships in 10 - 15 working days

This invaluable reference presents a comprehensive review of the basic methods for characterizing bioadhesive materials and improving vehicle targeting and uptake-offering possibilities for reformulating existing compounds to create new pharmaceuticals at lower development costs.
Evaluates the unique carrier characteristics of bioadhesive polymers and their power to enhance localization of delivered agents, local bioavailability, and drug absorption and transport
Written by over 50 international experts and reflecting broad knowledge of both traditional bioadhesive strategies and novel clinical applications, Bioadhesive Drug Delivery Systems
discusses mechanical and chemical bonding, polymer-mucus interactions, the effect of surface energy in bioadhesion, polymer hydration, and mucus rheology
analyzes biochemical properties of mucus and glycoproteins, cell adhesion molecules, and cellular interaction with two- and three-dimensional surfaces
covers microbalances and magnetic force transducers, atomic force microscopy, direct measurements of molecular level adhesions, and methods to measure cell-cell interactions
examines bioadhesive carriers, diffusion or penetration enhancers, and lectin-targeted vehicles
describes vaginal, nasal, buccal, ocular, and transdermal drug delivery
reviews bioadhesive interactions with the mucosal tissues of the eye and mouth, and those in the respiratory, urinary, and gastrointestinal tracts
explores issues of product development, clinical testing, and production
and more
Amply referenced with over 1400 bibliographic citations, and illustrated with more than 300 drawings, photographs, tables, and display equations, Bioadhesive Drug Delivery Systems serves as a sound basis for innovation in bioadhesive systems and an excellent introduction to the subject. This unique reference is ideal for pharmaceutical scientists and technologists; chemical, polymer, and plastics engineers; biochemists; physical, surface, and colloid chemists; biologists; and upper-level undergraduate and graduate students in these disciplines.

The Pharmaceutical Regulatory Process (Paperback, 2nd edition): Ira R. Berry, Robert P. Martin The Pharmaceutical Regulatory Process (Paperback, 2nd edition)
Ira R. Berry, Robert P. Martin
R1,976 Discovery Miles 19 760 Ships in 10 - 15 working days

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices. It focuses on major legislative revisions that impact requirements for drug safety reviews, product regulatory approvals, and marketing practices. Written by top industry professionals, practicing attorneys, and FDA regulators, it includes policies and procedures that pharmaceutical companies need to implement regulatory compliance post-approval. New chapters cover: the marketing of unapproved new drugs and FDA efforts to keep them in regulatory compliance pharmacovigilance programs designed to prevent widespread safety issues legal issues surrounding the sourcing of foreign APIs the issues of counterfeit drugs updates on quality standards

Pharmaceutical Dosage Forms - Disperse Systems (Hardcover, 2nd edition): Herbert Lieberman Pharmaceutical Dosage Forms - Disperse Systems (Hardcover, 2nd edition)
Herbert Lieberman
R5,533 Discovery Miles 55 330 Ships in 10 - 15 working days

Stressing the theory involved in formulating suspensions, emulsions, and colloidal drug products, this three-volume reference provides detailed information on specialized products, such as emulsions, liposomes, polymers, and polymeric pharmaceutical excipients. Written by over twenty-five international experts, it explains the requirements for conducting clinical research and obtaining approval for new drug products-furnishing a current, comprehensive review of U.S. drug regulations.

Pharmaceutical Production Facilities - Design and Applications (Hardcover, 2nd edition): Graham Cole Pharmaceutical Production Facilities - Design and Applications (Hardcover, 2nd edition)
Graham Cole
R5,501 Discovery Miles 55 010 Ships in 10 - 15 working days


This work considers the concepts and constraints that have to be considered in the design of small, medium and large scale production plants. The layout, along with the flow of materials and personnel through facilities are considered with reference to ensuring compliance with current good manufacturing practice. The book explains how clean rooms have developed, and how recent regulations affect their design. The latest concepts for reducing contamination levels from the operator and the product are discussed. It assess current changes in standards and quality control and makes suggestions for the "ideal production environment" to enable standards to be validated to current standards.

eBook available with sample pages: 0203483111

Elements of Pharmaceutical Pricing (Hardcover): E.M. Mick Kolassa Elements of Pharmaceutical Pricing (Hardcover)
E.M. Mick Kolassa
R3,496 Discovery Miles 34 960 Ships in 10 - 15 working days

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm's profitability by: showing you how to determine the value of a pharmaceutical product outlining a pricing philosophy that addresses the politics and problems you'll encounter tracing the pricing research process examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals addressing the challenges facing the industry in the future As Dr. Kolassa explains in the Foreword, Elements of Pharmaceutical Pricing aims to "help create within [pharmaceutical] firms, and the industry, something that has been long overdue--the ability to 'price on purpose,'to make pricing decisions that are less emotional and more informed. This volume does not contain all the answers, but I believe it does pose many of the right questions, to help those charged with pricing to make informed decisions, to understand the likely implications of their pricing actions before taking them. This information should lead to better, more profitable pricing in the industry."

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