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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

Understanding Physician-Pharmaceutical Industry Interactions - A Concise Guide (Hardcover, New): Shaili Jain Understanding Physician-Pharmaceutical Industry Interactions - A Concise Guide (Hardcover, New)
Shaili Jain
R1,722 Discovery Miles 17 220 Ships in 10 - 15 working days

Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad. Despite this, recent research suggests that physicians and physicians-in-training remain uninformed of the core issues and are ill-prepared to understand pharmaceutical industry promotion. Furthermore, few medical curricula address this issue, despite warnings of the imperative need to address this gap in the education of tomorrow's physicians. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and allows the reader to be a more savvy interpreter of industry promotion, have a heightened awareness of the public and medical legal consequences of some physician-pharmaceutical industry interactions, and be better equipped to handle real-life encounters with industry.

The Moral Corporation - Merck Experiences (Hardcover): P. Roy Vagelos, Louis Galambos The Moral Corporation - Merck Experiences (Hardcover)
P. Roy Vagelos, Louis Galambos
R2,625 R2,216 Discovery Miles 22 160 Save R409 (16%) Ships in 10 - 15 working days

Merck and the pharmaceutical industry are headline news today. Controversies over public safety, prices, and the ability of the industry to develop the new drugs and vaccines that society needs have been covered worldwide. Roy Vagelos, who was head of research and then CEO at Merck from the mid-1970s through the early 1990s, addresses these issues here. Success with targeted research started Merck on a path that would lead to a series of block-buster therapies that carried the firm to the top of the global industry in the 1990s and Vagelos into the top position at the company. Trained as a physician and scientist, he had to learn how to run a successful business while holding to the highest principles of ethical behavior. He was not always successful. He and his co-author explain where and why he failed to achieve his goals and carefully analyze where he succeeded.

Parallel Imports of Pharmaceuticals - Evidence from Scandinavia and Policy Proposals for Switzerland (Paperback, Deluxe):... Parallel Imports of Pharmaceuticals - Evidence from Scandinavia and Policy Proposals for Switzerland (Paperback, Deluxe)
Cedric Julien Poget
R1,380 Discovery Miles 13 800 Ships in 18 - 22 working days

Parallel trade occurs if international price differences for identical products are high and a policy of regional or international exhaustion of the respective property right has been implemented in the high price country. The work by C. Poget analyses how parallel imports of pharmaceuticals are affecting end consumer prices and drug expenditures in three Scandinavian countries, Sweden, Denmark and Norway. Based on his observations he derives proposals for policy reforms in EU member countries and Switzerland.

Polymorphism in Pharmaceutical Solids (Hardcover, 2nd edition): Harry G. Brittain Polymorphism in Pharmaceutical Solids (Hardcover, 2nd edition)
Harry G. Brittain
R6,813 Discovery Miles 68 130 Ships in 10 - 15 working days

Using clear and practical examples, Polymorphism in Pharmaceutical Solids, Second Edition presents a complete examination of polymorphic behavior in pharmaceutical development.
Ideal for pharmaceutical development scientists and graduate students in pharmaceutical science, this updated edition includes:
NEW CHAPTERS - on the latest developments and methods in the field that give pharmaceutical development scientists the up-to-date information they need to successfully implement new drug development techniques and methods
EXPERT EDITORSHIP - from Dr. Harry G. Brittain, whose vast experience and knowledge of the pharmaceutical industry provides readers with the authoritative advice they need and trust
COMPREHENSIVE CONTENT - that includes information appropriate for all levels of expertise in the field, from experienced pharmaceutical scientists to graduate students in physical pharmacy
200 HIGH QUALITY ILLUSTRATIONS - that present readers with a visual blueprint to the methods and techniques involved in polymorphism and solvatomorphism

Pharmaceutical Engineering Change Control (Paperback, 2nd edition): Simon G. Turner Pharmaceutical Engineering Change Control (Paperback, 2nd edition)
Simon G. Turner
R2,027 Discovery Miles 20 270 Ships in 10 - 15 working days

Written especially for the pharmaceutical industry professional, this book addresses each part of the life-cycle of engineering change control. It covers issues in the EU and US and describes the operational requirements and responsibilities that ensure change controls are effectively applied and recorded. Providing guidance on how to demonstrate that a change control system is working, the book includes chapters on computer validation, customization of the change process to each project's needs, and case histories and anecdotes illustrate key points and provide a basis for change control training. It gives readers a toolbox for ensuring that adequate controls are implemented.

High-Throughput Analysis in the Pharmaceutical Industry (Paperback): Perry G. Wang High-Throughput Analysis in the Pharmaceutical Industry (Paperback)
Perry G. Wang
R2,059 Discovery Miles 20 590 Ships in 10 - 15 working days

The introduction of combinatorial chemistry technology has increased the amount of compounds generated in a year from 50 to 2000. Conventional analytical approaches simply cannot keep up. These circumstances have caused drug discovery to take on the shape of a bottleneck, like traffic through a toll booth. In order to break the bottleneck, a corresponding revolutionary improvement to the conventional methodology must happen.

Drug Products for Clinical Trials (Paperback, 2nd edition): Donald Monkhouse, Charles F. Carney, Jim Clark, Peter Brun Drug Products for Clinical Trials (Paperback, 2nd edition)
Donald Monkhouse, Charles F. Carney, Jim Clark, Peter Brun
R2,058 Discovery Miles 20 580 Ships in 10 - 15 working days

Addressing issues at the forefront of interest for the Clinical Trial Materials Professional (CTMP), this Second Edition highlights the most critical concepts related to the planning, manufacturing, packaging, labeling, distribution, reconciliation, and quality and regulatory control of clinical trial materials-offering an authoritative selection of chapters on the current and evolving state of clinical supplies operations by esteemed researchers and consultants in industry.

Real Options and Intellectual Property - Capital Budgeting Under Imperfect Patent Protection (Paperback, 2007 ed.): Philipp N.... Real Options and Intellectual Property - Capital Budgeting Under Imperfect Patent Protection (Paperback, 2007 ed.)
Philipp N. Baecker
R2,735 Discovery Miles 27 350 Ships in 18 - 22 working days

This book proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and development (R and D), developing an option-based view (OBV) of imperfect patent protection, which draws upon contingent-claims analysis, stochastic game theory, as well as novel numerical methods. The text re-initiates a discussion about the contribution of quantitative frameworks to value-based R and D management.

Generic Drug Product Development - International Regulatory Requirements for Bioequivalence (Paperback): Isadore Kanfer, Leon... Generic Drug Product Development - International Regulatory Requirements for Bioequivalence (Paperback)
Isadore Kanfer, Leon Shargel
R2,045 Discovery Miles 20 450 Ships in 10 - 15 working days

Due to a worldwide need for lower cost drug therapy, use of generic and multi-source drug products have been increasing. To meet international patent and trade agreements, the development and sale of these products must conform to national and international laws, and generic products must prove that they are of the same quality and are therapeutically equivalent to the brand name alternative. However, many countries have limited resources to inspect and verify the quality of all drug products for sale in their country. This title discusses the worldwide legislative and regulatory requirements for the registration of generic and multi-source drug products.

Risk-sharing in the Pharmaceutical Industry - The Case of Out-licensing (Paperback, 2006 ed.): Gerrit Reepmeyer Risk-sharing in the Pharmaceutical Industry - The Case of Out-licensing (Paperback, 2006 ed.)
Gerrit Reepmeyer
R2,746 Discovery Miles 27 460 Ships in 18 - 22 working days

The productivity in pharmaceutical research and development faces intense pres sure. R&D expenditures of the major US and European companies have topped US$ 33 billion in 2003 compared to around US$ 13 billion just a decade ago. At the same time, the number of new drug approvals has dropped from 53 in 1996 to only 35 in 2003. Moreover, the protraction of clinical trials has significantly reduced the effective time of patent protection. The consequences are devastating. Monopoly profits have started to decline and the average costs per new drug have reached a re cord level of close to US$ 1 billion today. As a result, any failure of a new sub stance in the R&D process can lead to considerable losses, and the risks of introduc ing a new drug to the market have grown tremendously. Particularly if a company is highly dependent on just a handful of mega-selling blockbuster drugs, the risks can be even greater. For example, Pfizer generated about 90% of its worldwide revenues in 2002 with just 8 products. Any shortfall of a promising late-stage drug candidate would have left Pfizer with a gaping hole in its product portfolio. In order to deal with these risks, many pharmaceutical companies have started to organize their R&D in partnership. In fact, more than 600 alliances in pharmaceutical R&D are signed every year."

Structure Determination from Powder Diffraction Data (Paperback, New ed): W.I.F. David, K. Shankland, L.B. McCusker, C.... Structure Determination from Powder Diffraction Data (Paperback, New ed)
W.I.F. David, K. Shankland, L.B. McCusker, C. Barlocher
R3,046 Discovery Miles 30 460 Ships in 18 - 22 working days

The art of solving a structure from powder diffraction data has developed rapidly over the last ten years to the point where numerous crystal structures, both organic and inorganic, have been solved directly from powder data. However, it is still an art and, in contrast to its single crystal equivalent, is far from routine. The art lies not only in the correct application of a specific experimental technique or computer program, but also in the selection of the optimal path for the problem at hand. Written and edited by experts active in the field, and covering both the fundamental and applied aspects of structure solution from powder diffraction data, this book guides both novices and experienced practitioners alike through the maze of possibilities.

Silas Burroughs, the Man who Made Wellcome - American Ambition and Global Enterprise (Hardcover): Julia Sheppard Silas Burroughs, the Man who Made Wellcome - American Ambition and Global Enterprise (Hardcover)
Julia Sheppard
R2,097 Discovery Miles 20 970 Ships in 10 - 15 working days

Silas Burroughs arrived in London from America in 1878 and proved himself an exceptional entrepreneur, taking the pharmaceutical business by storm. He was the brains and energy behind Burroughs Wellcome & Co. With his business partner Henry Wellcome he created an internationally successful firm, the legacy of which can be found in the charity the Wellcome Trust, yet few now remember him and the impact he made in his short lifetime. A consummate salesman, Burroughs was also an astute businessman, with new ideas for marketing, advertising and manufacturing: his writings describe sales trips around the world and the people he met. He was also a visionary employer who supported the eight-hour working day, profit-sharing, and numerous social and radical political movements, including the single tax movement, free travel, Irish Home Rule and world peace. In this first biography of Burroughs, Julia Sheppard explores his American origins, his religion and marriage, and his philanthropic work, as well as re-evaluating the dramatic deterioration of his relationship with his partner Wellcome.

Ethics and the Business of Bioscience (Paperback): Margaret Eaton Ethics and the Business of Bioscience (Paperback)
Margaret Eaton
R1,004 Discovery Miles 10 040 Ships in 18 - 22 working days

Businesses that produce bioscience products--gene tests and therapies, pharmaceuticals, vaccines, and medical devices--are regularly confronted with ethical issues concerning these technologies. Conflicts exist between those who support advancements in bioscience and those who fear the consequences of unfettered scientific license. As the debate surrounding bioscience grows, it will be increasingly important for business managers to consider the larger consequences of their work.
This groundbreaking book follows industry research, development, and marketing of medical and bioscience products across a variety of fields, including biotechnology, pharmaceuticals, and bio-agriculture. Compelling and current case studies highlight the ethical decisions business managers frequently face. With the increasing visibility and public expectation placed on businesses in this sector, managers need to understand the ethical and social issues. This book addresses that need and provides a framework for incorporating ethical analysis in business decision making.

Science and Innovation - The US Pharmaceutical Industry during the 1980s (Hardcover, New): Alfonso Gambardella Science and Innovation - The US Pharmaceutical Industry during the 1980s (Hardcover, New)
Alfonso Gambardella
R2,924 Discovery Miles 29 240 Ships in 10 - 15 working days

This work examines an increasingly important phenomenon for competitiveness and innovation in industry: namely, the growing use of scientific principles in industrial research. Industrial innovation still arises from systematic trial-and-error experiments with many designs and objects, but these experiments are now being guided by a more rational understanding of phenomena. This has important implications for market structure, firm strategies and competition. Science and innovation focuses on the pharmaceutical industry. It discusses the changes that the notable advances in the life sciences since the 1980s have exerted on the strategies of drug companies, the organization of their internal research, their relationships with scientific institutions, the division of labour between large pharmaceutical firms and small research-intensive suppliers, the productivity of drug discovery and the productivity of R & D.

Glaxo - A History to 1962 (Hardcover, New): R.P.T. Davenport-Hines, Judy Slinn Glaxo - A History to 1962 (Hardcover, New)
R.P.T. Davenport-Hines, Judy Slinn
R3,526 R2,975 Discovery Miles 29 750 Save R551 (16%) Ships in 10 - 15 working days

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

From Bench to Market - The Evolution of Chemical Synthesis (Paperback): Walter Cabri, Romano Di Fabio From Bench to Market - The Evolution of Chemical Synthesis (Paperback)
Walter Cabri, Romano Di Fabio
R2,519 Discovery Miles 25 190 Ships in 18 - 22 working days

Who wins the race to turn molecules into medicines? How much does it cost? What factors influence the choice of synthetic routes and reaction mechanisms? How can pharmaceutical companies protect their discoveries? In From Bench to Market, Walter Cabri and Romano Di Fabio chart the process of industrial chemical synthesis, from the first discovery of a molecule to its entry in the marketplace as a drug. Using real case histories of drug development from several therapeutic areas, they discuss all aspects related to the process research for bulk production, including comparison between different synthetic routes, key methodologies and reaction mechanisms, costs, patent competition, and crystalline forms.

Cooperation Networks and Economic Development - Cuba's High-Tech Potential (Hardcover): Andres Cardenas O'Farrill Cooperation Networks and Economic Development - Cuba's High-Tech Potential (Hardcover)
Andres Cardenas O'Farrill
R4,536 Discovery Miles 45 360 Ships in 10 - 15 working days

For most Western audiences, Cuba is a touristic paradise stuck in time and virtually detached from world technology networks by the US embargo - anything but a hub of industrial innovation and high value-added biotechnology. However, a closer look reveals more subtle but equally powerful stories that challenge the homogenizing assumptions of conventional economics and open up scope for more sophisticated reflections on Cuban economy and industry. From this kind of enquiry emerges the case of the internationally respected Cuban biotech industry as the most successful case of science and technology policy in the country's economic history. The book takes an interdisciplinary approach, exploring issues such as interdependency, purpose and history as natural constituencies of the innovation process. It also examines the dynamic and crucial role played by the state in the formation of innovative business enterprises. This book will be of interest to academic researchers in the fields of innovation and economic development.

Nanotechnology Based Approaches for Tuberculosis Treatment (Paperback): Prashant Kesharwani Nanotechnology Based Approaches for Tuberculosis Treatment (Paperback)
Prashant Kesharwani
R3,986 Discovery Miles 39 860 Ships in 10 - 15 working days

Nanotechnology Based Approaches for Tuberculosis Treatment discusses multiple nanotechnology-based approaches that may help overcome persisting limitations of conventional and traditional treatments. The book summarizes the types of nano drugs, their synthesis, formulation, characterization and applications, along with the most important administration routes. It also explores recent advances and achievements regarding therapeutic efficacy and provides possible future applications in this field. It will be a useful resource for investigators, pharmaceutical researchers, innovators and scientists working on technology advancements in the areas of targeted therapies, nano scale imaging systems, and diagnostic modalities in tuberculosis.

Polymorphism in the Pharmaceutical Industry - Solid Form and Drug Development (Hardcover): R. Hilfiker Polymorphism in the Pharmaceutical Industry - Solid Form and Drug Development (Hardcover)
R. Hilfiker
R4,115 Discovery Miles 41 150 Ships in 10 - 15 working days

"Polymorphism in the Pharmaceutical Industry - Solid Form and Drug Development" highlights the relevance of polymorphism in modern pharmaceutical chemistry, with a focus on quality by design (QbD) concepts. It covers all important issues by way of case studies, ranging from properties and crystallization, via thermodynamics, analytics and theoretical modelling right up to patent issues. As such, the book underscores the importance of solid-state chemistry within chemical and pharmaceutical development. It emphasizes why solid-state issues are important, the approaches needed to avoid problems and the opportunities offered by solid-state properties. The authors include true polymorphs as well as solvates and hydrates, while providing information on physicochemical properties, crystallization thermodynamics, quantum-mechanical modelling, and up-scaling. Important analytical tools to characterize solid-state forms and to quantify mixtures are summarized, and case studies on solid-state development processes in industry are also provided. Written by acknowledged experts in the field, this is a high-quality reference for researchers, project managers and quality assurance managers in pharmaceutical, agrochemical and fine chemical companies as well as for academics and newcomers to organic solid-state chemistry.

Pharmaceutical Equipment Validation - The Ultimate Qualification Guidebook (Hardcover): Phil Cloud Pharmaceutical Equipment Validation - The Ultimate Qualification Guidebook (Hardcover)
Phil Cloud
R6,786 Discovery Miles 67 860 Ships in 10 - 15 working days

While FDA regulations, cGMP, GLP, GCP, and the industry standard ISO 9000 require that documentation be established and followed, they do not provide guidelines on how to produce that documentation. Pharmaceutical Equipment Validation gives details on how to demonstrate compliance, what data to use, and how to produce the appropriate documentation. This book's user-friendly diagrams and other clear graphics illustrate key ideas throughout each protocol, offering a bird's-eye view of what is coming next-and they quickly guide you through the equipment validation. The author provides a thorough understanding of how to prepare, test, and complete equipment qualification protocols. He also explains how to perform qualification testing and whether to test the equipment for a worst case scenario. No other book deals exclusively with the key issues of equipment qualification and process validation for pharmaceutical process equipment-and provides instructions on how to achieve it. With pragmatic approach, this book includes 38 useful protocol templates, already completed, that provide instant answers to most protocol writing and testing questions. These templates cover specific equipment types, such, and provide accurate, industry acceptable equipment qualification protocols. Step-by-step, they show how to qualify each piece of equipment, and they provide a check for readers own protocols.

Drug Safety in Developing Countries - Achievements and Challenges (Paperback): Yaser Mohammed Al-Worafi Drug Safety in Developing Countries - Achievements and Challenges (Paperback)
Yaser Mohammed Al-Worafi
R3,653 Discovery Miles 36 530 Ships in 10 - 15 working days

Drug Safety in Developing Countries: Achievements and Challenges provides comprehensive information on drug safety issues in developing countries. Drug safety practice in developing countries varies substantially from country to country. This can lead to a rise in adverse reactions and a lack of reporting can exasperate the situation and lead to negative medical outcomes. This book documents the history and development of drug safety systems, pharmacovigilance centers and activities in developing countries, describing their current situation and achievements of drug safety practice. Further, using extensive case studies, the book addresses the challenges of drug safety in developing countries.

Bad Pharma - How Drug Companies Mislead Doctors and Harm Patients (Paperback): Ben Goldacre Bad Pharma - How Drug Companies Mislead Doctors and Harm Patients (Paperback)
Ben Goldacre
R523 R492 Discovery Miles 4 920 Save R31 (6%) Ships in 18 - 22 working days

"Smart, funny, clear, unflinching: Ben Goldacre is my hero." --Mary Roach, author of "Stiff," "Spook," and "Bonk
"We like to imagine that medicine is based on evidence and the results of fair testing and clinical trials. In reality, those tests and trials are often profoundly flawed. We like to imagine that doctors who write prescriptions for everything from antidepressants to cancer drugs to heart medication are familiar with the research literature about these drugs, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by the pharmaceutical industry. We like to imagine that regulators have some code of ethics and let only effective drugs onto the market, when in reality they approve useless drugs, with data on side effects casually withheld from doctors and patients.
All these problems have been shielded from public scrutiny because they are too complex to capture in a sound bite. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct in the medical industry affects us on a global scale.
With Goldacre's characteristic flair and a forensic attention to detail, "Bad Pharma "reveals a shockingly broken system in need of regulation. This is the pharmaceutical industry as it has never been seen before.

Transdermal Drug Delivery - Concepts and Application (Paperback): Kevin Ita Transdermal Drug Delivery - Concepts and Application (Paperback)
Kevin Ita
R3,021 Discovery Miles 30 210 Ships in 10 - 15 working days

Transdermal Drug Delivery: Concepts and Application provides comprehensive background knowledge and documents the most recent advances made in the field of transdermal drug delivery. It provides comprehensive and updated information regarding most technologies and formulation strategies used for transdermal drug delivery. There has been recent growth in the number of research articles, reviews, and other types of publications in the field of transdermal drug delivery. Research in this area is active both in the academic and industry settings. Ironically, only about 40 transdermal products with distinct active pharmaceutical ingredients are in the market indicating that more needs to be done to chronicle recent advances made in this area and to elucidate the mechanisms involved. This book will be helpful to researchers in the pharmaceutical and biotechnological industries as well as academics and graduate students working in the field of transdermal drug delivery and professionals working in the field of regulatory affairs focusing on topical and transdermal drug delivery systems. Researchers in the cosmetic and cosmeceutical industries, as well as those in chemical and biological engineering, will also find this book useful.

Bad Medicine - The Prescription Drug Industry in the Third World (Hardcover): Milton Silverman, Mia Lydecker, Philip R Lee Bad Medicine - The Prescription Drug Industry in the Third World (Hardcover)
Milton Silverman, Mia Lydecker, Philip R Lee
R1,996 Discovery Miles 19 960 Ships in 18 - 22 working days

The pharmaceutical industry has long and vehemently insisted that it has the willingness, the dedication, and the ability to police itself to insure that the public will not be unnecessarily harmed or defrauded. As the record shows with painful clarity, however, virtually no industry or professional group has ever adequately policed itself, and the pharmaceutical industry is no exception. Where the most flagrant abuses have been exposed and corrected, major credit must probably be divided among the media that publicized the situation, consumer groups that applied pressure, government officials who took actions that were often unpopular, and individual members of the pharmaceutical industry who had the courage to face up to their social responsibilities.
In this book, the authors turn their attention to what happened in Third World countries when, because of worldwide pressures, the multinational drug companies largely corrected their notorious abuses. On the basis of painstaking research, much of it conducted in a great many Third World countries, the authors conclude that a plethora of small local firms have filled the dishonest sales channels vacated by the multinationals. The authors show in great detail how local drug firms in the Third World have taken advantage of loose regulatory practices and unscrupulous behavior on the part of regional and national health care professionals to promote the sale of dangerous or worthless drugs as remedies for diseases for which they were never intended. Warnings of bad side effects are omitted from promotional literature, drugs are sold that have not had proper trials, and drug firms have often bribed government officials, doctors, and hospital administrators in order to gain favorable treatment in the importation and sale of their products. Among the many topics treated in this book are the controversy over inexpensive generic drugs (including disclosures of fraud and bribery in the U.S. Food and Drug Administration), the actions of consumer groups, and the key role of government in preventing abuses by drug firms. The authors describe a remarkable attempt in Bangladesh, one of the poorest of all the developing countries, to develop a high-quality local drug industry. They also present as case histories reports on three extremely important drug products or groups--the dipyrones (for control of pain and fever), high-dosage estrogen-progesterone hormone products (for use in pregnancy tests), and clioquinol or Enterovioform (for treatment of diarrhea)--all of which were or still are centers of worldwide, heated controversy.

The Forces of Collaborative Creativity - A practical guide to creative teamwork in the healthcare business (Paperback): Peter... The Forces of Collaborative Creativity - A practical guide to creative teamwork in the healthcare business (Paperback)
Peter John Comber
R692 R124 Discovery Miles 1 240 Save R568 (82%) Ships in 9 - 17 working days

Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.

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