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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

New Look to Phytomedicine - Advancements in Herbal Products as Novel Drug Leads (Paperback): Mohd Sajjad Ahmad Khan, Iqbal... New Look to Phytomedicine - Advancements in Herbal Products as Novel Drug Leads (Paperback)
Mohd Sajjad Ahmad Khan, Iqbal Ahmad, Debprasad Chattopadhyay
R3,526 Discovery Miles 35 260 Ships in 10 - 15 working days

New Look to Phytomedicine: Advancements in Herbal Products as Novel Drug Leads is a compilation of in-depth information on the phytopharmaceuticals used in modern medicine for the cure and management of difficult-to-treat and challenging diseases. Readers will find cutting-edge knowledge on the use of plant products with scientific validation, along with updates on advanced herbal medicine in pharmacokinetics and drug delivery. This authoritative book is a comprehensive collection of research based, scientific validations of bioactivities of plant products, such as anti-infective, anti-diabetic, anti-cancer, immune-modulatory and metabolic disorders presented by experts from across the globe. Step-by-step information is presented on chemistry, bioactivity and the functional aspects of biologically active compounds. In addition, the pharmacognosy of plant products with mechanistic descriptions of their actions, including pathogenicity is updated with information on the use of nanotechnology and molecular tools in relation to herbal drug research.

Recent Advances in Drug Delivery Technology (Hardcover): Raj K. Keservani, Anil K. Sharma, Rajesh Kumar Kesharwani Recent Advances in Drug Delivery Technology (Hardcover)
Raj K. Keservani, Anil K. Sharma, Rajesh Kumar Kesharwani
R5,491 Discovery Miles 54 910 Ships in 10 - 17 working days

Technological innovations have become the impetus for continuous developments in medical research. With the assistance of new technologies, effective drug delivery techniques have been improved for optimal patient care. Recent Advances in Drug Delivery Technology is a pivotal reference source for the latest scholarly research on the application of pharmaceutical technology to optimize techniques for drug delivery in patients. Focusing on novel approaches in pharmaceutical science, this book is ideally designed for medical practitioners, upper-level students, scientists, and researchers.

Eyecare Business - Marketing and Strategy (Paperback): Gary L Moss, Peter G. Shaw-McMinn Eyecare Business - Marketing and Strategy (Paperback)
Gary L Moss, Peter G. Shaw-McMinn
R929 Discovery Miles 9 290 Ships in 10 - 15 working days

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice. Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Social and Preventive Pharmacy (Hardcover): Ravi Shankar K, M Sridevi, A Lakshmana Rao Social and Preventive Pharmacy (Hardcover)
Ravi Shankar K, M Sridevi, A Lakshmana Rao
R1,112 Discovery Miles 11 120 Ships in 10 - 15 working days
Equitable Access to High-Cost Pharmaceuticals (Paperback): Zaheer-Ud-Din Babar Equitable Access to High-Cost Pharmaceuticals (Paperback)
Zaheer-Ud-Din Babar
R3,245 R3,036 Discovery Miles 30 360 Save R209 (6%) Ships in 10 - 15 working days

Equitable Access to High-Cost Pharmaceuticals seeks to aid the development and implementation of equitable public health policies by pharmaco-economics professionals, health economists, and policymakers. With detailed country-by country analysis of policy and regulation, the Work compares and contrasts national healthcare systems to support researchers and practitioners identify optimal healthcare policy solutions. The Work incorporates chapters on global regulatory changes, health technology assessment guidelines, and competitive effectiveness research recommendations from international bodies such as the OECD or the EU. Novel policies such as horizon scanning, managed-entry agreement and post-launch monitoring are considered in detail. The Work also thoroughly reviews novel pharmaceuticals with particular research interest, including cancer drugs, orphan medicines, Hep C, and personalized medicines.

Pharmaceutics - Basic Principles and Application to Pharmacy Practice (Hardcover, 2nd edition): Alekha Dash, Somnath Singh Pharmaceutics - Basic Principles and Application to Pharmacy Practice (Hardcover, 2nd edition)
Alekha Dash, Somnath Singh
R1,759 Discovery Miles 17 590 Ships in 10 - 15 working days

Pharmaceutics: Basic Principles and Application to Pharmacy Practice, Second Edition is a valuable textbook covering the role and application of pharmaceutics within pharmacy practice. This updated resource is geared toward meeting and incorporating the current curricular guidelines on pharmaceutics and laboratory skills mandated by the American Council for Pharmacy Education. It includes a number of student-friendly features, including chapter objectives and summaries, practical examples, case studies, numerous images and key-concept text boxes. Two new chapters are included, as well as a new end of chapter section covering "critical reflections and practice applications". Divided into three sections – Physical Principles and Properties of Pharmaceutics; Practical Aspects of Pharmaceutics; and Biological Applications of Pharmaceutics – this new edition covers all aspects of pharmaceutics and providing a single and compelling source for students.

We're Overdosed (Hardcover): Barry I Gold We're Overdosed (Hardcover)
Barry I Gold
R677 R611 Discovery Miles 6 110 Save R66 (10%) Ships in 10 - 17 working days
On the Cancer Frontier - One Man, One Disease, and a Medical Revolution (Hardcover): James Sterngold, Paul Marks On the Cancer Frontier - One Man, One Disease, and a Medical Revolution (Hardcover)
James Sterngold, Paul Marks
R794 R729 Discovery Miles 7 290 Save R65 (8%) Ships in 10 - 17 working days

In 1950, a diagnosis of cancer was all but a death sentence. Mortality rates only got worse, and as late as 1986, an article in the New England Journal of Medicine lamented: We are losing the war against cancer." Cancer is one of humankind's oldest and most persistent enemies it has been called the existential disease.But we are now entering a new, and more positive, phase in this long campaign. While cancer has not been cured,and a cure may elude us for a long time yet,there has been a revolution in our understanding of its nature. Years of brilliant science have revealed how this individualistic disease seizes control of the foundations of life,our genes,and produces guerrilla cells that can attack and elude treatments. Armed with those insights, scientists have been developing more effective weapons and producing better outcomes for patients. Paul A. Marks, MD, has been a leader in these efforts to finally control this devastating disease.Marks helped establish the strategy for the war on cancer" in 1971 as a researcher and member of President Nixon's cancer panel. As the president and chief executive officer for nineteen years at the world's pre-eminent cancer hospital, the Memorial Sloan-Kettering Cancer centre, he was instrumental in ending the years of futility. He also developed better therapies that promise a new era of cancer containment. Some cancers, like childhood leukemia and non-Hodgkin's lymphoma, that were once deadly conditions, are now survivable,even curable. New steps in prevention and early diagnosis are giving patients even more hope. On the Cancer Frontier is Marks' account of the transformation in our understanding of cancer and why there is growing optimism in our ability to stop it.

Pharma - Greed, Lies, and the Poisoning of America (Paperback): Gerald Posner Pharma - Greed, Lies, and the Poisoning of America (Paperback)
Gerald Posner
R584 R553 Discovery Miles 5 530 Save R31 (5%) Ships in 10 - 17 working days

Award-winning journalist and New York Times bestselling author Gerald Posner reveals the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and delivers "a withering and encyclopedic indictment of a drug industry that often seems to prioritize profits over patients (The New York Times Book Review). Pharmaceutical breakthroughs such as anti-biotics and vaccines rank among some of the greatest advancements in human history. Yet exorbitant prices for life-saving drugs, safety recalls affecting tens of millions of Americans, and soaring rates of addiction and overdose on pre-scription opioids have caused many to lose faith in drug companies. Now, Americans are demanding a national reckoning with a monolithic industry. "Gerald's dogged reporting, sets Pharma apart from all books on this subject" (The Washington Standard) as we are introduced to brilliant scientists, incorruptible government regulators, and brave whistleblowers facing off against company exec-utives often blinded by greed. A business that profits from treating ills can create far deadlier problems than it cures. Addictive products are part of the industry's DNA, from the days when corner drugstores sold morphine, heroin, and cocaine, to the past two decades of dangerously overprescribed opioids. Pharma also uncovers the real story of the Sacklers, the family that became one of America's wealthiest from the success of OxyContin, their blockbuster narcotic painkiller at the center of the opioid crisis. Relying on thousands of pages of government and corporate archives, dozens of hours of interviews with insiders, and previously classified FBI files, Posner exposes the secrets of the Sacklers' rise to power--revelations that have long been buried under a byzantine web of interlocking companies with ever-changing names and hidden owners. The unexpected twists and turns of the Sackler family saga are told against the startling chronicle of a powerful industry that sits at the intersection of public health and profits. "Explosively, even addictively, readable" (Booklist, starred review), Pharma reveals how and why American drug com-panies have put earnings ahead of patients.

Let Them Eat Prozac - The Unhealthy Relationship Between the Pharmaceutical Industry and Depression (Hardcover, New): David... Let Them Eat Prozac - The Unhealthy Relationship Between the Pharmaceutical Industry and Depression (Hardcover, New)
David Healy
R2,887 Discovery Miles 28 870 Ships in 10 - 17 working days

Prozac. Paxil. Zoloft. Turn on your television and you are likely to see a commercial for one of the many selective serotonin reuptake inhibitors (SSRIs) on the market. We hear a lot about them, but do we really understand how these drugs work and what risks are involved for anyone who uses them? Let Them Eat Prozac explores the history of SSRIs-from their early development to their latest marketing campaigns-and the controversies that surround them. Initially, they seemed like wonder drugs for those with mild to moderate depression. When Prozac was released in the late 1980s, David Healy was among the psychiatrists who prescribed it. But he soon observed that some of these patients became agitated and even attempted suicide. Could the new wonder drug actually be making patients worse? Healy draws on his own research and expertise to demonstrate the potential hazards associated with these drugs. He intersperses case histories with insider accounts of the research leading to the development and approval of SSRIs as a treatment for depression. Let Them Eat Prozac clearly demonstrates that the problems go much deeper than a side-effect of a particular drug. The pharmaceutical industry would like us to believe that SSRIs can safely treat depression, anxiety, and a host of other mental problems. But, as Let Them Eat Prozac reveals, this "cure" may be worse than the disease.

Inflection Point - War and Sacrifice in Corporate America (Hardcover): Traci Medford-Rosow Inflection Point - War and Sacrifice in Corporate America (Hardcover)
Traci Medford-Rosow
R654 R593 Discovery Miles 5 930 Save R61 (9%) Ships in 10 - 17 working days
Ways of Regulating Drugs in the 19th and 20th Centuries (Hardcover): Jean-Paul Gaudilliere, V. Hess Ways of Regulating Drugs in the 19th and 20th Centuries (Hardcover)
Jean-Paul Gaudilliere, V. Hess
R3,371 Discovery Miles 33 710 Ships in 10 - 15 working days

This collection takes the perspective that the historiography of science, technology, and medicine needs a broader approach toward regulation. The authors explore the distinct social worlds involved in regulation, the forms of evidence and expertise mobilised, and means of intervention chosen to tame drugs in factories, consulting rooms and courts.

Technology Transfer, Dependence, and Self-Reliant Development in the Third World - The Pharmaceutical and Machine Tool... Technology Transfer, Dependence, and Self-Reliant Development in the Third World - The Pharmaceutical and Machine Tool Industries in India (Hardcover, New)
Sunil K. Sahu
R2,568 Discovery Miles 25 680 Ships in 10 - 17 working days

To understand technological dependence and self-reliance in the manufacturing industries of the Third World, Sahu tests the main propositions of the two theories on technology transfer. He focuses particularly on understanding the shifting bargaining power of the multinationals, the state and private national capital; the process of acquisition, assimilation, adaptation, and generation of technology at the firm level; the role of the public sector and state regulations and control in the development of technological capability and self-reliant development; the conditions—domestic and international—that allow a developing country to move from a situation of dependency to self-reliance; and the phenomenon of reverse flow of technology from the Third World. According to Sahu, dependency theory is inadequate because of its structural mode of analysis, which portrays dependency as a determinant international structure rather than as a set of shifting constraints within which states seek to maneuver. Though its single-cause explanation of technological dependence in the Third World is helpful in explaining the phenomenon of the technological gap between India and its technology suppliers, it does not explain the growing bargaining power of the state and the national capital vis-a-vis multinationals in the last two decades. But according to Professor Sahu, the more sophisticated and dynamic bargaining framework, which considers dependency to be one of the many possible outcomes of technology transfer, helps researchers better understand the changing situations of developing countries, particularly the Indian situation since the early 1970s. An important study for researchers and policy makers dealing with economic development in emerging markets, particularly India.

Hood - Trailblazer of the Genomics Age (Hardcover): Luke Timmerman Hood - Trailblazer of the Genomics Age (Hardcover)
Luke Timmerman; Foreword by David Baltimore; Edited by Tracy Cutchlow
R864 Discovery Miles 8 640 Ships in 10 - 15 working days
Pharmaceutical Prices in the 21st Century (Hardcover, 2015 ed.): Zaheer-Ud-Din Babar Pharmaceutical Prices in the 21st Century (Hardcover, 2015 ed.)
Zaheer-Ud-Din Babar
R4,066 R3,535 Discovery Miles 35 350 Save R531 (13%) Ships in 10 - 15 working days

This book provides an overview of the global pharmaceutical pricing policies. Medicines use is increasing globally with the increase in resistant microbes, emergence of new treatments, and because of awareness among consumers. This has resulted in increased drug expenditures globally. As the pharmaceutical market is expanding, a variety of pharmaceutical pricing strategies and policies have been employed by drug companies, state organizations and pharmaceutical pricing authorities.

Drug Law Reform in East and Southeast Asia (Hardcover, New): Fifa Rahman, Nick Crofts Drug Law Reform in East and Southeast Asia (Hardcover, New)
Fifa Rahman, Nick Crofts; Foreword by Marina Mahathir; Preface by Mike Trace; Contributions by Gary Reid, …
R3,316 Discovery Miles 33 160 Ships in 10 - 15 working days

Drug Law Reform in East and Southeast Asia is a multi-author look at drugs in East and Southeast Asia, on drug policy, patterns and trends, local problems, human rights abuses, treatment prospects, and potential reforms. From the history of drugs in Asia, the book examines recent trends in illicit drugs, especially the present enormous amphetamine problems. It addresses recent policy shifts, especially harm reduction responses to the devastating drug-associated HIV epidemics. It explores further necessary reform, especially in regard to the abysmally inhuman current emphasis on detention and the death penalty for drug offences, and present the most recent evidence on effective and humane approaches to drug treatments. As the first comprehensive collection on illicit drug and harm reduction in East and Southeast Asia, it will be a vital resource for health professionals, policymakers, and others working there and elsewhere on drug policy reform. As the first comprehensive collection on illicit drugs and harm reduction in East and Southeast Asia, it will be a vital resource for health professionals, policymakers, and others working on East and Southeast Asia--and elsewhere--on drug policy."

Performance of Pharmaceutical Companies in India - A Critical Analysis of Industrial Structure, Firm Specific Resources, and... Performance of Pharmaceutical Companies in India - A Critical Analysis of Industrial Structure, Firm Specific Resources, and Emerging Strategies (Hardcover, 2013 ed.)
Mainak Mazumdar
R3,316 Discovery Miles 33 160 Ships in 10 - 15 working days

This book explains how government support and institutional set up facilitated the evolution of the Indian pharmaceutical industry and provides an economic analysis of firm strategies due to recent policy changes. The book is useful for researchers interested in understanding the transition of a lifeline sector for an emerging economy like India. Students of public policy, health administrators and health economists who are interested in the functioning of the pharmaceutical sector that produces life saving drugs in developing nations will find this book useful. The book also provides good coverage on data envelopment analysis (DEA), a useful technique for understanding productivity and efficiency. It can provide guidance to the research students on the applicability of DEA technique to address various research questions for analysis. The book will be a valuable addition to libraries in colleges of pharmacy and medicine as well as to all other academic and research centers.

One Political Economy, One Competitive Strategy? - Comparing Pharmaceutical Firms in Germany, Italy, and the UK (Hardcover):... One Political Economy, One Competitive Strategy? - Comparing Pharmaceutical Firms in Germany, Italy, and the UK (Hardcover)
Andrea M. Herrmann
R2,983 Discovery Miles 29 830 Ships in 10 - 15 working days

This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on "strategy specialization" proposed in the competitiveness literature in general, and by contributors to the "varieties of capitalism" debate in particular. If different economies are characterized by distinct institutional arrangements, successful firms would be those that exploit the related comparative advantages and specialize in the competitive strategies facilitated by national institutions.
One Political Economy, One Competitive Strategy? begins with an assessment of how many pharmaceutical firms in Germany, Italy, and the UK pursue strategies facilitated by national institutions governing the financial markets, antitrust activities, and the labor market. Quantitative analyses reveal that deviant firms, competing through institutionally unsupported strategies, outnumber conforming firms by far. Not only does this finding run counter to the expectations of the competitiveness literature, it brings up a whole new line of inquiry. How can firms compete through strategies that are not supported by national institutions? The book addresses this question and illustrates that firms do not necessarily exploit comparative institutional advantages, but that they can also circumvent institutional constraints. International markets and individual collaboration on a contractual basis allow firms to compete despite comparative institutional disadvantages. These findings suggest that trade liberalization does not lead to strategy specialization but to strategy diversification, depending on the inventiveness of entrepreneurs to develop individual approaches to compete.

Unhealthy Pharmaceutical Regulation - Innovation, Politics and Promissory Science (Hardcover): C. Davis, J Abraham Unhealthy Pharmaceutical Regulation - Innovation, Politics and Promissory Science (Hardcover)
C. Davis, J Abraham
R3,364 Discovery Miles 33 640 Ships in 10 - 15 working days

European and American drug regulators govern a multi-billion-dollar pharmaceutical industry selling its products on the world's two largest medicines markets. This is the first book to investigate how effectively American and supranational EU governments have regulated innovative pharmaceuticals regarding public health during the neo-liberal era of the last 30 years. Drawing on years of fieldwork, the authors demonstrate that pharmaceutical regulation and innovation have been misdirected by commercial interests and misconceived ideologies, which induced a deregulatory political culture contrary to health interests. They dismantle the myth that pharmaceutical innovations necessarily equate with therapeutic advances and explain how it has been perpetuated in the interests of industry by corporate bias within the regulatory state, unwarranted expectations of promissory science, and the emergent patient-industry complex. Endemic across both continents, the misadventures of pharmaceutical deregulation are shown to span many therapeutic areas, including cancer, diabetes and irritable bowel syndrome. The authors propose political changes needed to redirect pharmaceutical regulation in the interests of health.

HPLC Method Development for Pharmaceuticals, Volume 8 (Hardcover, 8th edition): Satinder Ahuja, Henrik Rasmussen HPLC Method Development for Pharmaceuticals, Volume 8 (Hardcover, 8th edition)
Satinder Ahuja, Henrik Rasmussen
R5,941 Discovery Miles 59 410 Ships in 10 - 15 working days

High pressure, or high performance, liquid chromatography (HPLC) is the method of choice for checking purity of new drug candidates, monitoring changes during scale up or revision of synthetic procedures, evaluating new formulations, and running control/assurance of the final drug product. HPLC Method Development for Pharmaceuticals provides an extensive overview of modern HPLC method development that addresses these unique concerns. Includes a review and update of the current state of the art and science of HPLC, including theory, modes of HPLC, column chemistry, retention mechanisms, chiral separations, modern instrumentation (including ultrahigh-pressure systems), and sample preparation. Emphasis has been placed on implementation in a pharmaceutical setting and on providing a practical perspective.
HPLC Method Development for Pharmaceuticals is intended to be particularly useful for both novice and experienced HPLC method development chemists in the pharmaceutical industry and for managers who are seeking to update their knowledge.
* Covers the requirements for HPLC in a pharmaceutical setting including strategies for software and hardware validation to allow for use in a regulated laboratory
* Provides an overview of the pharmaceutical development process (clinical phases, chemical and pharmaceutical development activities)
* Discusses how HPLC is used in each phase of pharmaceutical development and how methods are developed to support activities in each phase

The New Political Economy of Pharmaceuticals - Production, Innovation and TRIPS in the Global South (Hardcover): Hans Loefgren,... The New Political Economy of Pharmaceuticals - Production, Innovation and TRIPS in the Global South (Hardcover)
Hans Loefgren, O. Williams
R1,866 Discovery Miles 18 660 Ships in 10 - 15 working days

Some two decades will shortly have passed since the WTO's Trade Related Aspects of Intellectual Property Rights agreement came into force in 1995. TRIPS is widely considered to have had a negative impact on access to medicines through its rules on pharmaceutical patents. This volume is the first cross-country analysis of how TRIPS has affected the capacity of 11 major low or medium income countries to produce generic drugs and assesses the wider political economy of drug production and consumption in the Global South.

Building Backwards to Biotech - The Power of Entrepreneurship to Drive Cutting-Edge Science to Market (Hardcover): Stephanie... Building Backwards to Biotech - The Power of Entrepreneurship to Drive Cutting-Edge Science to Market (Hardcover)
Stephanie Wisner
R807 R711 Discovery Miles 7 110 Save R96 (12%) Ships in 10 - 17 working days
Quality Control Applications in the Pharmaceutical and Medical Device Manufacturing Industry (Hardcover): Eugenia Gabriela... Quality Control Applications in the Pharmaceutical and Medical Device Manufacturing Industry (Hardcover)
Eugenia Gabriela Carrillo-Cedillo, Luisa Cagica Carvalho, Clara Silveira, Duarte Xara Brasil
R7,962 Discovery Miles 79 620 Ships in 10 - 17 working days

Quality control in pharmaceutical products and medical devices is vital for users as failing to comply with national and international regulations can lead to accidents that could easily be avoided. For this reason, manufacturing a quality medical product will support patient safety. Microbiologists working in both the pharmaceutical and medical device industries face considerable challenges in keeping abreast of the myriad microbiological references available to them and the continuously evolving regulatory requirements. Quality Control Applications in the Pharmaceutical and Medical Device Manufacturing Industry presents the importance of quality control in pharmaceutical products and medical devices, which must have very high-quality standards to not cause problems to the health of patients. It reinforces and updates the knowledge of analytical, instrumental, and biological methods to demonstrate the correct quality control and good manufacturing practice for pharmaceutical products and medical devices. Covering topics such as pharmaceutical nano systems, machine learning, and software validation, this book is an essential resource for managers, engineers, supervisors, pharmacists, chemists, academicians, and researchers.

The New Medicines - How Drugs are Created, Approved, Marketed, and Sold (Hardcover): Bernice Z Schacter The New Medicines - How Drugs are Created, Approved, Marketed, and Sold (Hardcover)
Bernice Z Schacter
R1,818 Discovery Miles 18 180 Ships in 10 - 17 working days

Today, most people use prescription medications. Every year, the multi-billion dollar pharmaceutical industry produces new medicines that treat everything from arthritis to AIDS, from high cholesterol to depression. But, despite recent controversies regarding the safety of drugs, consumers know little about the medications that they ingest and inject. How are these new medicines invented? How do consumers know that drugs are safe and effective? How are they tested? Who regulates their production - and who watches the regulators? How do drug companies produce the vast quantities needed for the marketplace, and why do they market their drugs as they do? The New Medicines leads the reader through the maze of the modern drug industry - from bench to bedside - and provides consumers with a step-by-step understanding of how new medicines are created, approved, marketed, and sold. In addition to explaining how drugs reach the medicine cabinet, the author - an experienced researcher and teacher - provides the scientific and business background for understanding the current controversial issues surrounding new medicines, such as:

  • The rise and fall of the COX-2 inhibitors, Vioxx and Celebrex, and the process by which they were invented, approved, and re-evaluated.
  • The saga of the cancer drug Erbitux and its creator, the company Imclone, made famous as the centerpiece of the Martha Stewart insider-trading scandal
  • The strengths and weaknesses of the approval process of the Food and Drug Administration
  • The controversial new marketing techniques of the pharmaceutical industry
A balanced work that provides readers with an unbiased look at the drugindustry, The New Medicines will answer the questions of anyone who has ever looked at a bottle of their prescription pills and wondered, "how did that get here?"
Brand Medicine - The Role of Branding in the Pharmaceutical Industry (Hardcover, New): T. Blackett, R. Robins Brand Medicine - The Role of Branding in the Pharmaceutical Industry (Hardcover, New)
T. Blackett, R. Robins
R1,441 Discovery Miles 14 410 Ships in 10 - 17 working days

As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.

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