Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018)

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	May 2018
First published:	2018
Authors:	Oliver Gassmann • Alexander Schuhmacher • Max Von Zedtwitz • Gerrit Reepmeyer
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	179
Edition:	3rd ed. 2018
ISBN-13:	978-3-319-66832-1
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Pharmaceutical technology
LSN:	3-319-66832-3
Barcode:	9783319668321

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