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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018) Loot Price: R2,461

Discovery Miles 24 610

Repayment Terms: R231 pm x 12*

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Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018): Oliver Gassmann, Alexander...

Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018)

Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz, Gerrit Reepmeyer

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Loot Price R2,461 Discovery Miles 24 610 | Repayment Terms: R231 pm x 12*

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Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	May 2018
First published:	2018
Authors:	Oliver Gassmann • Alexander Schuhmacher • Max Von Zedtwitz • Gerrit Reepmeyer
Dimensions:	235 x 155 x 19mm (L x W x T)
Format:	Hardcover
Pages:	179
Edition:	3rd ed. 2018
ISBN-13:	978-3-319-66832-1
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Pharmaceutical technology
LSN:	3-319-66832-3
Barcode:	9783319668321

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Leading Pharmaceutical Innovation - How to Win the Life Science Race (Hardcover, 3rd ed. 2018)

Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz, Gerrit Reepmeyer

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