Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.

Use this comprehensive Agile product and project management guide with real-world case studies and examples for self-learning or as a student textbook. Whether you are a CEO or a student, this book will take you from Agile delivery to team topology and product-market fit. Agile delivery is becoming a mainstream project management framework, increasing demand for an understanding of modern related concepts. Agile Product and Project Management covers IT delivery and project management basics while approaching IT as a customer-centric product delivery ecosystem. The book covers two major topics: building the RIGHT product and building the product RIGHT. Each chapter builds on the materials in the previous chapter. Terminology and exercises are introduced sequentially. The book takes you on a journey from identifying a product using Agile principles to delivering and iterating on this process, step-by-step. The final chapter provides practical advice on role-based interviews, career progression, professional certifications and affiliations, and communities of practice. You'll Learn The Objectives and Key Results (OKR) framework, which explains why every project has to align with organizational objectives and how these objectives are used to measure project success Agile (Scrum, Kanban, XP), Waterfall, and hybrid product and project management practices, and how to apply the "working backwards" framework from the customer to IT projects The Lean Startup framework of product design, based on the "build-measure-learn" feedback loop, and compared with Waterfall requirements gathering and project scope management Design Thinking and customer research practices The product backlog taxonomy (epic, user story, subtask, bug, etc.), prioritization techniques, ongoing backlog maintenance, and stakeholder communication Major aspects of IT delivery, including Agile teams, roles, frameworks, and success criteria Waterfall planning and Scrum, in detail, including its Sprint structure, artifacts, roles, and ceremonies (meetings) as well as a comparison of Agile scaling frameworks Case studies of modern technology leaders, from startups to FAANG Examples of release plans and delivery reports based on actual projects in a wide range of companies, ways to minimize technical debt, implement DevOps, and establish quality management practices for software products Effective ways of managing dependencies and delivering products that delight customers and made the Silicon Valley giants successful and allowed for rapid business growth Who This Book Is For Graduate students specializing in computer science, information systems, project management, and related management areas; practitioners seeking professional development; and project management professionals looking to grow their careers into Agile product and project management

The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.Third Edition revisions include: 35% new material; three new chapters on risk management, international and multinational projects, project culture; entire text rewritten to take advantage of the Web and Internet tools; new appendix covering web sites; additional materials on "what to do next"; more feedback from readers and lessons learned.

The implementation of quality management can be seen as a sequence of projects and evolves as a result of how projects are planned, executed and closed. This book explores quality management from a project management perspective, based on the author's long experience of teaching and practicing, including the implementation and operation of quality management systems within various types of organisations. The author explores the origins of quality management as a discipline, it's appearance in the present form and how quality management can be implemented and applied in all kinds of organisations to achieve stability and better results. The basic principles of quality management and the ISO9001 quality management standard are discussed and explained from a broad perspective, with illustrative examples from different types of organisations. Quality Management offers a global, accessible guide for undergraduate and postgraduate university students. Written clearly and with illustrative examples, it will also appeal to all those interested in project management and quality management and wishing to expand their knowledge base.

Unternehmen wie Nokia, Mercedes-Benz, Cisco und Canon, die fruhzeitig auf Innovationen wie GSM-Mobiltelefone, den Airbag, das Internet oder Digitalkameras gesetzt haben, gelten zu Recht als die besten Unternehmen der Welt. Viele andere Pionier-Unternehmen, die zeitweise Erfolg in diesen neuen Technologien auf ihrem Heimatmarkt hatten, wurden von Konkurrenten oder Technologien an den Rand gedrangt. Was unterscheidet die Gewinner von den Verlierern? Zufall, Managementtechniken oder gibt es ein anderes Geheimnis fur den internationalen Erfolg? In diesem Buch wird die Geschichte international erfolgreicher Innovationen analysiert. Es wird beschrieben, wie Firmen in einem Lead-Markt einen Vorteil gegenuber anderen Firmen genutzt haben. Ein Lead-Markt ist ein Land, in dem Innovationen Erfolg haben, die sich anschliessend international durchsetzen. Das Buch zeigt, wie Unternehmen durch Einsatz der Lead-Markt-Strategie, von der schon Firmen wie Coca-Cola und Unilever profitiert haben, ihre Innovationen global durchsetzen konnen."

Managing large and complex organizations; balancing the needs of business-as-usual, new products and services and business change; assuring risk across everything the business does; these are all core requirements of modern business which are provided by the discipline of portfolio management. The Handbook of Project Portfolio Management is the definitive publication that introduces and describes in detail project portfolio management in today's ever-changing world. The handbook contains the essential knowledge required for managing portfolios of business change with real-life examples that are being used by today's organizations in various industries and environments. The team of expert contributors includes many of the most experienced and highly regarded international writers and practitioners from the global project portfolio management industry, selected to provide the reader with examples, knowledge and the skills required to manage portfolios in any organization. Dennis Lock and Reinhard Wagner's definitive reference on project portfolio management explains: the context and role of the discipline; the practical processes, tools and techniques required for managing portfolios successfully; the capability required and how to develop it. The text also covers the recognized standards as well as emerging issues such as sustainability and environment. Collectively, this is a must-have guide from the leading commentators and practitioners on project portfolio management from across the world.

Are projects a problem for you? Do your projects cost too much, take too long, or are just not quite right? If so, Project Management Simplified: A Step-by-Step Process is the book for you. It applies well-defined processes for managing projects to managing change in our lives. It describes an approach modeled on a process used successfully in businesses, not-for-profit organizations, schools, and other organizations. The skills and techniques are not unique to businesses and organizations; they are life skills available to everyone. There are a number of structured approaches that guide the successful completion of projects in business environments. This book translates these processes and techniques such that nonproject managers can easily use these proven approaches in a nonbusiness context for their own projects. It removes technical jargon, the need for computer software and hardware, and complicated organizational environments, describing the essential project management processes in a simple, straightforward manner. As you progress through the book, you connect the dots necessary to complete your personal projects. A sample project in the text and a case study in the appendices further illustrate the concepts explained in the text. The author challenges you to select a project and, working along with the book, be the project manager and develop a project plan. By working with customers and funders of the project, defining the project, identifying how long it will take, and determining its cost, you will develop the expertise to define project goals and create a plan to reach them.

Systems engineering has been applied to some of the most important projects of our time, including those that have helped humanity explore the world and the universe, expand our technical abilities, and enhance the quality of human life. Without formal training in systems engineering, the discipline is often difficult to understand and apply, and its use within projects is often confusing. Systems Engineering for Projects: Achieving Positive Outcomes in a Complex World provides an approach that utilizes a combination of the most effective processes from both project management and systems engineering disciplines in a simplified and straightforward manner. The processes described in the book are lightweight, flexible, and tailorable. They provide the shortest path to success in projects across the entire project life cycle, from research to operations, and from simple to the most complex. The book also addresses how this methodology can be used in a continually adapting and changing world, as projects span disciplines and become even more interconnected across all areas of human existence. Each chapter includes diagrams, templates, summary lists, a case study, and a thought-provoking question and answer section that assists readers in immediate application of the material to their own projects. The book is a project manager's resource for understanding how to directly apply essential processes to projects in a way that increases the probability of achieving success. It is a comprehensive, go-to manual on the application of systems engineering processes to projects of all types and complexity.

Principles, Process and Practice of Professional Number Juggling (Volume 1 of the Working Guides to Estimating & Forecasting series) sets the scene of TRACEability and good estimate practice that is followed in the other volumes in this series of five working guides. It clarifies the difference between an Estimating Process, Procedure, Approach, Method and Technique. It expands on these definitions of Approach (Top-down, Bottom-up and 'Ethereal') and Method (Analogy, Parametric and 'Trusted Source') and discusses how these form the basis of all other means of establishing an estimate. This volume also underlines the importance of 'data normalisation' in any estimating procedure, and demonstrates that the Estimating by Analogy Method, in essence, is a simple extension of Data Normalisation. The author looks at simple measures of assessing the maturity or health of an estimate, and offers a means of assessing a spreadsheet for any inherent risks or errors that may be introduced by failing to follow good practice in spreadsheet design and build. This book provides a taster of the more numerical techniques covered in the remainder of the series by considering how an estimator can potentially exploit Benford's Law (traditionally used in Fraud Detection) to identify systematic bias from third party contributors. It will be a valuable resource for estimators, engineers, accountants, project risk specialists as well as students of cost engineering.

This book addresses some of the countless challenges faced by developing countries when adopting sustainable design and construction and offers suggestions for the way forward for African development projects. The authors argue that the pervasive non-consideration of the interrelationship between the elements of sustainable design and construction is the reason for the current failures in sustainable design and construction in developed countries. By treating sustainability as a complex system, the authors provide the missing link between the design and construction of projects in a sustainable way with a view to improving industry and project performance. In doing so the book posits the need for improved sustainability practice in developing countries, lessons for developing countries from the successes and failures of sustainability adoption by developed nations, factors influencing adoption of sustainability and effects of sustainable designs and construction on productivity, human health and the environment at large. This book will be of interest to construction researchers, practitioners, professional bodies, housing policy makers and government institutions as well as training and funding providers in these areas.

Erfolgreiches Projektmanagement benotigt mehr als herkommliche Werkzeuge, Checklisten und Tools. Ein Projektleiter braucht die Haltung eines versierten Kapitans, der konzentriert, hellwach und mit der gebotenen Gelassenheit die Lage an Bord im Griff hat. Auf Kursanderungen und Sturme reagiert er nicht mit operativer Hektik, sondern er berechnet die neue Route und fuhrt seine Mannschaft durch ruhige und weniger ruhige Gewasser.

Ein intelligentes Buch, das Projektmanagement aus einer neuen Perspektive betrachtet. "

Introduction The changing business environment, of global operations, mergers, decen tralization, increased competition, pressure on budgets etc., has contributed to a positive change in the workplace. As this change continues, we must keep up to date and follow good standards, principles and practices. To help, we present the 'Paradigm of Project Management', which is based on a simple practical approach to managing projects. The method is flexible and may be applied to any project, although in this book we concentrate on the devel opment of systems. However, it also illustrates that the formation and management of project teams are changing in line with technology. As Dr Tom Peters says: 'Stability and predictability are gone forever . . . '. For example, project teams may work from home (telework), using email and groupware along 'electronic highways'. Therefore, instead of going through a pyramid of people to reach an executive, one can use the Internet, an intranet or an extranet and go direct. Another change is represented by the transient teams and Get -it -Done working approaches. An example of how a global project was managed is one in which Malaysia's International Shipping Corporation (MISC) implemented MISC*Net, a networking project to link online all of its shipping agents worldwide to its HQ in Malaysia. Project management was a key component in the solution prior to awarding the contract. IBM and MISC worked on the International Project Management System."

The Business of Mining complete set of three Focus books provides readers with a holistic all-embracing appraisal of the analytical tools available for assessing the economic viability of prospective mines. Each volume has a discrete focus. This third volume commences with "Our Earth, its Minerals and Ore Bodies", followed by a review of mineral exploration and sampling of mineral deposits. It continues with detailed sections covering the reporting of mineral resources and reserves in Australia, and concludes with the basic principles and application of the various methods of estimating the in-situ mineral resources and ore reserves. The books were written primarily for undergraduate applied geologists, mining engineers and extractive metallurgists and those pursuing course-based postgraduate programs in mineral economics. However, the complete series will also be an extremely useful reference text for practicing mining professionals as well as for consultant geologists, mining engineers or primary metallurgists.

Managers are often assigned projects they are ill-prepared to undertake, due to a lack of training and experience in project management. This book addresses the shortcomings and weaknesses of the "managerial" aspect of project management. The narrative will un-complicate the project management process and provide direction to managers towards furthering their understanding and involvement in the successful completion of their project. The book will reference examples of actual project work the author has performed to explain the point at hand and the book will be interspersed with appropriate illustrations to support the text.

This cutting edge, "how to" manual details proven methods for turning around chronically late, overbudget, and underperforming projects. Project Management in the Fast Lane explains how Theory of Constraints tools can be applied to achieve effective, breakthrough solutions in virtually any environment. It includes a complete discussion of the Critical Chain scheduling approach pioneered by Eli Goldratt-the most significant new development in project scheduling in the last 40 years!
The project management tools described in Project Management in the Fast Lane are clearly outlined and will help project managers in manufacturing, construction, and new product development in any field find efficient, practical, and sound solutions to management issues. Common problems related to deadlines, budgets, project performance, and more are thoroughly treated, providing a solid basis for applying tools to familiar problems. This book is sure to inspire managers, executives, engineers, and MIS and quality assurance professionals to rethink their management approaches and create dramatic, profit-driven improvements in their organizations.

Originally created for agile software development, scrum provides project managers with the flexibility needed to meet ever-changing consumer demands. Presenting a modified version of the agile software development framework, Scrum Project Management introduces Scrum basics and explains how to apply this adaptive technique to effectively manage a wide range of programs and complex projects. The book provides proven planning methods for controlling project scope and ensuring your project stays on schedule. It includes scrum tracking methods to help your team maintain a focus on improving throughput and streamlining communications. It also demonstrates how to: Combine traditional project management methods with scrum Adapt the familiar work breakdown structure to create scrum backlogs and sprints Use a scrum of scrums to manage programs Apply earned value management, critical path, and PERT in the context of scrum Having successfully deployed and implemented scrum across multiple companies and departments, the authors provide valuable insight into how they achieved their past successes and how they overcame the trials involved with the deployment of a scrum environment. Throughout the text they discuss improvisation, creative problem solving, and emergent phenomena-detailing the methods needed to ensure your team achieves project success.

This handbook provides a clear explanation of the commercial, contractual and statutory aspects of a capital project in the process industries from feasability studies, through commissioning/contract; to construction operation.

This study was conceived while I was a research assistant in the Department of Development Economics at the University of Heidelberg. The atmosphere there stimulated my interest in the increasing importance of the instimtional dimension of development administration. Since the smdy consists of both theoretical and empirical data, a large number of very different people have helped me to successfully complete the project. For the theoretical parts and the overall framework I am indebted to my advisor Prof. Bruno Knall, Dr. Hans Christoph Rieger, and my colleague Karl Ludwig Brockmann of the Department of Development Economics. I also want to express my gratimde to Bernhard Warkentin, Micheline Beaudry-Somcynsky, Dr. Kraft, Prof. Seifert, Prof. Rifkin, Prof. Liesegang, and Prof. Kieser, who offered useful advice on the overall framework of the smdy. For the empirical parts, I am also indebted to a large number of people in many different organizations. In particular may I express my gratimde to Mr. Kano and Mr. Sasaki of nCA. With their kind assistance I could stay two times as a visiting researcher in nCA and could survey several projects in Thailand. I am greatly indebted to the nCA office and the project personnel there. The frank comments about their activities was a very useful source of information.

In den letzten Jahren hat sich der Wettbewerb in vielen Branchen und MArkten drastisch verschArft. Insbesondere kleine und mittlere Unternehmen (KMU) geraten dabei zunehmend unter Wettbewerbsdruck. Einige Unternehmen reagieren auf diese Herausforderungen, indem sie verstArkt Kooperationen und Netzwerke eingehen. Daneben bestehen bei der Mehrzahl mittelstAndischer Unternehmen immer noch Vorbehalte gegenA1/4ber den Chancen kooperativer Zusammenarbeit. Ein hemmender Faktor ist der Mangel an fundiertem Erfahrungswissen A1/4ber die Potenziale und Risiken der Vernetzung.

Die Autoren stellen ausgezeichnete Unternehmensnetzwerke aus dem Wettbewerb "Die beste Kooperation" vor, analysieren deren Erfolgsmuster und entwickeln daraus allgemeingA1/4ltige Handlungsrichtlinien fA1/4r die unternehmensA1/4bergreifende Zusammenarbeit. Ein Buch fA1/4r Praktiker in Industrie-, Handwerks- und Dienstleistungsunternehmen ebenso wie fA1/4r Wissenschaftler, die sich mit Kooperationen und Unternehmensnetzwerken beschAftigen.

This title was first published in 2003. What does project authorization involve and how should you seek it? What is earned value and how are the calculations made? How do you select the appropriate method for handing over a project and what are the pitfalls associated with the options you can choose from? "The Project Management A-Z" provides you with the answer to these questions and more in an A-Z coverage of 80 project management techniques. Each one includes an explanation of the technique, how, when and why you would use it. There are sample forms, checklists of key questions to ask yourself and others, cross-references to the other techniques within the manual, in fact everything to ensure that you: understand the technique and the context in which it is used; identify whether or not it will work for you; and are able to apply it appropriately and effectively. If you are just starting a project or deeply engrossed in one, the opportunity to discuss alternative approaches, or explore the problems and opportunities that the project may throw up is particularly valuable. Sometimes you may have access to a project mentor or coach who can advise you. The Project Management A-Z helps fill that role, challenging your perception and helping build your confidence in the quality of the processes you are using and the decisions you are making. Successful projects are built on the skills of the project manager, the quality of the basic foundations that are laid, and sensitive but assertive management of processes and resources. This title should prove a useful reference to the main techniques for all of these key elements.

This book is the result of my research perfonned at the University Kiel under the supervision of Professor Dr. Andreas Drexl. I am very grateful to him for suggesting the subject as well as for his guidance and support during the preparation. Professor Dr. Klaus Brockhoff deserves thanks for under- taking the task of the secondary assessment. The Institut fur Betriebswirtschaftslehre in Kiel and especially my col- leagues Dr. Knut Haase, Carsten Jordan, AlfKimrns, and Dr. Frank Salewski provided a stimulating environment. Particularly, I am indebted to Dr. Arno Sprecher and Andreas Schinner. The results of Chapter 2 and 3, respectively, are outcome of joint research with Arno; Andreas proof-read the entire manuscript. Furthennore, I would like to express my gratitude to Prof. Dr. Erik Demeulemeester, Prof Dr. James H. Patterson, Prof Dr. Roman Slowinski, and Prof Dr. Ramon Alvarez-Valdes for the valuable help they provided with suggestions, papers, and computer programs. I, As to the technical realisation of this book, lowe thanks to Reimer Karlsen for coding and impl~menting parts of the algorithms, to Marc Schumann for drawing all figures, to Ina Kantowski who looked after the literature, and to Uwe Penke for providing a ready-to-use computer-laboratory. The gratitude that I feel towards my family requires no further comments.

Designers are more in-demand than ever, and companies worldwide are creating new leadership roles to manage them. With only a few select institutions teaching effective design management practices, self-taught designers are on the rise, and resources are needed to guide them. Design Management is here to hone your capacity to manage like a leader and magnify your team's potential, demonstrating how to combine managerial and leadership competencies leveraging neuroscience, psychology, and sociology notions. This book will help eager designers learn the behavioral abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature is insufficient, predominately informative, not based on research, and not actionable. Design Management fills that gap by illuminating the skills you need to lead your team to success. Come away from Design Management with confidence about how to manage like a leader leveraging different leadership mindsets to nurture creative collaboration and optimize the design operations. Whether you are a designer preparing for the first leadership role or an already established design manager intentioned to expand attitudinal and behavioral competencies, this book belongs on your shelf. Design Management is here to assist you in the long haul.

For project managers looking to establish credibility and drive winning results, author Tom Kendrick's groundbreaking system provides the key to leading cross-functional, outsourced, and other types of teams through every stage of the project cycle. Results without Authority is the definitive book on control--teaching the three principal levels of control, including project process, influence, and metrics, among other important areas. Readers learn the surefire way to keep projects moving forward: by relying only on these factors. The book's completely updated second edition includes new information on agile methods and evolving project management tools, strategies for working with virtual teams, analytical versus "blink" decision processes, the use (and misuse) of social media in project environments, and the myth of multitasking. For project leaders lacking clear-cut authority, getting everyone on board--and keeping them there--can be a challenge. Whether you're managing small, team-level projects or major organizational initiatives, Results without Authority is the must-have guide to getting the best outcomes for your company.

Large projects are defining moments for companies and countries. When large projects succeed, they can dramatically improve the social and economic conditions in a region. This book focuses on major aspects of the world's largest infrastructural, industrial and public service projects through the lens of structuring, valuing, managing risk and financing projects. The book analyses and discuss large projects in government, private and public and private partnership. The author sheds light into the attributes of project finance which have unique structural elements. The book focuses on case studies related to 50 mega projects which includes infrastructural projects, energy related projects, industrial projects, roads, ports and bridges among others. This book covers both the theoretical aspects of financing of mega projects and the practical applications by including case studies of the world's largest projects in terms of value.

Organizations of all sizes and types are facing a duel threat and opportunity. At the very moment when global markets are becoming available, these organizations are losing valuable people resources due to "boomer" retirements and downsizing strategies. As the technologies arrive to facilitate knowledge sharing across organizational and people boundaries, the desire for job security is causing many employees to hold tightly to "their" business knowledge as a form of job security. When organizational knowledge erodes, organizations lose proven capabilities and eventually customers. This challenge may be one of the most significant facing organizations over the next two decades. Written by an expert with more than 30 years of hands-on work as a consultant and educator, Managing Organizational Knowledge: 3rd Generation Knowledge Management and Beyond provides a clear, repeatable strategy for capturing organizational knowledge. It does so by first exploring the fundamental concepts that have emerged from the new discipline of Knowledge Management (KM) over the past ten years. It then provides several breakthroughs including: A fresh, practical definition of KM A definition of organizational knowledge based on data, information, and decision making A proven strategy and templates for creating an inventory of significant organizational knowledge A new, integrated KIPPAR Model that defines how to create a sustainable KM environment A strategy where naturally occurring projects are routinely mined for contributions to an organization's pool of intellectual assets A series of implementation strategies for launching a KM initiative So what makes this book different? What makes it worth reading? It provides a new perspective on KM, addressing the discipline from the perspective of a major organization; much of the previous writings in this