Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

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This text takes the guesswork out of using SPSS, with screenshots that show each step for calculating each statistic. It includes extensive coverage of how to format raw SPSS output for inclusion in research reports. End-of-chapter exercises help students master their newly acquired skills. An instructor's answer key will be included with each complimentary examination copy. New to this edition: This edition includes an abundance of instructional screenshots, all of which have been updated to reflect the new look of IBM SPSS Statistics Version 23. Instructor ancillaries that accompany this text include PowerPoints for classroom instruction, and test banks in text format and importable to Respondus.

For disciplines concerned with human well-being, such as medicine, psychology, and law, statistics must be used in accordance with standards for ethical practice. A Statistical Guide for the Ethically Perplexed illustrates the proper use of probabilistic and statistical reasoning in the behavioral, social, and biomedical sciences. Designed to be consulted when learning formal statistical techniques, the text describes common instances of both correct and false statistical and probabilistic reasoning. Lauded for their contributions to statistics, psychology, and psychometrics, the authors make statistical methods relevant to readers day-to-day lives by including real historical situations that demonstrate the role of statistics in reasoning and decision making. The historical vignettes encompass the English case of Sally Clark, breast cancer screening, risk and gambling, the Federal Rules of Evidence, "high-stakes" testing, regulatory issues in medicine, difficulties with observational studies, ethics in human experiments, health statistics, and much more. In addition to these topics, seven U.S. Supreme Court decisions reflect the influence of statistical and psychometric reasoning and interpretation/misinterpretation. Exploring the intersection of ethics and statistics, this comprehensive guide assists readers in becoming critical and ethical consumers and producers of statistical reasoning and analyses. It will help them reason correctly and use statistics in an ethical manner.

Software is cut-and-dried - every button you press has a predictable effect - but qualitative analysis is open-ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. The Five-Level QDA (R) method unpacks the process so that you can learn it consciously and efficiently. In this three-volume set covering ATLAS.ti, NVivo and MAXQDA, authors Nicholas Woolf and Christina Silver provide a comprehensive guide to qualitative data analysis using popular software packages. The first part of each book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how the package works and comprehensive instruction in the five steps of "translation". these steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative analysis, all illustrated in the software package using the Five-Level QDA method. Each book is accompanied by three sets of video demonstrations on the Companion Website: https://www.qdaservices.co.uk/five-level-qda

Computer simulation has become an important means for obtaining knowledge about nature. The practice of scientific simulation and the frequent use of uncertain simulation results in public policy raise a wide range of philosophical questions. Most prominently highlighted is the field of anthropogenic climate change are humans currently changing the climate? Referring to empirical results from science studies and political science, Simulating Nature: A Philosophical Study of Computer-Simulation Uncertainties and Their Role in Climate Science and Policy Advice, Second Edition addresses questions about the types of uncertainty associated with scientific simulation and about how these uncertainties can be communicated. The author, who participated in the United Nations Intergovernmental Panel on Climate Change (IPCC) plenaries in 2001 and 2007, discusses the assessment reports and workings of the IPCC. This second edition reflects the latest developments in climate change policy, including a thorough update and rewriting of sections that refer to the IPCC.

Statistical methodology is often conceived by social scientists in a technical manner; they use it for support rather than for illumination. This two-volume set attempts to provide some partial remedy to the problems that have led to this state of affairs. Both traditional issues, such as analysis of variance and the general linear model, as well as more novel methods like exploratory data analysis, are included. The editors aim to provide an updated survey on different aspects of empirical research and data analysis, facilitate the understanding of the internal logic underlying different methods, and provide novel and broader perspectives beyond what is usually covered in traditional curricula.

This book is designed primarily for upper level undergraduate and graduate level students taking a course in multilevel modelling and/or statistical modelling with a large multilevel modelling component. The focus is on presenting the theory and practice of major multilevel modelling techniques in a variety of contexts, using Mplus as the software tool, and demonstrating the various functions available for these analyses in Mplus, which is widely used by researchers in various fields, including most of the social sciences. In particular, Mplus offers users a wide array of tools for latent variable modelling, including for multilevel data.

Multivariate Statistical Methods: A Primer provides an introductory overview of multivariate methods without getting too deep into the mathematical details. This fourth edition is a revised and updated version of this bestselling introductory textbook. It retains the clear and concise style of the previous editions of the book and focuses on examples from biological and environmental sciences. The major update with this edition is that R code has been included for each of the analyses described, although in practice any standard statistical package can be used. The original idea with this book still applies. This was to make it as short as possible and enable readers to begin using multivariate methods in an intelligent manner. With updated information on multivariate analyses, new references, and R code included, this book continues to provide a timely introduction to useful tools for multivariate statistical analysis.

Designed for a graduate course in applied statistics, Nonparametric Methods in Statistics with SAS Applications teaches students how to apply nonparametric techniques to statistical data. It starts with the tests of hypotheses and moves on to regression modeling, time-to-event analysis, density estimation, and resampling methods. The text begins with classical nonparametric hypotheses testing, including the sign, Wilcoxon sign-rank and rank-sum, Ansari-Bradley, Kolmogorov-Smirnov, Friedman rank, Kruskal-Wallis H, Spearman rank correlation coefficient, and Fisher exact tests. It then discusses smoothing techniques (loess and thin-plate splines) for classical nonparametric regression as well as binary logistic and Poisson models. The author also describes time-to-event nonparametric estimation methods, such as the Kaplan-Meier survival curve and Cox proportional hazards model, and presents histogram and kernel density estimation methods. The book concludes with the basics of jackknife and bootstrap interval estimation. Drawing on data sets from the author's many consulting projects, this classroom-tested book includes various examples from psychology, education, clinical trials, and other areas. It also presents a set of exercises at the end of each chapter. All examples and exercises require the use of SAS 9.3 software. Complete SAS codes for all examples are given in the text. Large data sets for the exercises are available on the author's website.

Originally published in 1976, the authors of six of the most widely quoted works in behavioural science related to education, at the time, here describe in detail their research work, including its origins, planning and implementation. The accounts are unusual, not only for their technical detail but for their candour. The brief was to put the heart and brains back into accounts of research so the authors comment not only on the research design, but on the personal and professional problems they had to overcome. They also reflect on the reception of their work, and the way in which it has been adapted, misunderstood or deliberately distorted to support arguments of widely differing ideological pressure groups. The book shows how ingenuity and persistence as well as technical competence lie at the heart of the research process. The authors do not give the normal depersonalised, streamlined account which gives a false, mechanical picture of research as an occupation, but show it to be a profound personal and professional experience as they comment on the thought that lay behind their work and the way it was finally produced for publication. Dr Shipman has written a short introduction to each chapter, and contributed a concluding chapter relating the six research experiences to conventional views on the research process and to the part played by research evidence in policy making.

Software is cut and dried - every button you press has a predictable effect - but qualitative analysis is open ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA (R) method unpacks the process so that you can learn it consciously and efficiently. The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how NVivo works and comprehensive instruction in the five steps of "translation". These steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative analysis, all illustrated in NVivo using the Five-Level QDA method. The book is accompanied by three sets of video demonstrations on the companion website. The book and accompanying videos illustrate the Windows version of NVivo. As there are some differences in screen and interface design between the Mac and Windows versions please watch the video 'The NVivo Mac Interface' in the Component Orientation series of videos (available on the companion website). The Five-Level QDA method is based on the authors' combined 40 years of experience teaching NVivo and other software packages used as platforms for conducting qualitative analysis. After many years observing their students' challenges they developed the Five-Level QDA method to describe the process that long-time NVivo experts unconsciously adopt. The Five-Level QDA method is independent of software program or methodology, and the principles apply to any type of qualitative project. Please see the following URL to access the accompanying materials for this book: https://www.qdaservices.co.uk/five-level-qda

Selection for secondary education at 11-plus still arouses widespread controversy; and the psychological techniques which are employed, such as intelligence and attainments tests, are often criticised. Originally published in 1957, under the auspices of the British Psychological Society, a group of psychologists, experienced in this field, tried to present a balanced survey of the situation at the time. They show that the real problems of secondary schooling cannot be solved by simple administrative changes; they arise from historical causes, from the class structure of English society and the educational and vocational ambitions of parents. Psychology has studied the development and differentiation of children's abilities and interests with age, and thus throws light on the need for, and the consequences of, streaming children in different classes or schools, and the value of alternative systems such as the comprehensive school. Selection at 11-plus, it is admitted, does have harmful effects on teaching in the junior school and produces much emotional strain, though these effects are often exaggerated. It was, in fact, accurate for some ninety per cent of children; yet the implications of its inevitable inaccuracy for some pupils cannot be ignored. The functions, and the value, of intelligence and attainments tests and the essay are examined, and full consideration given to the use of teachers' estimates of suitability and other techniques. The Report is addressed primarily to teachers, educational administrator, and psychologists - that is people with some background knowledge of the problems involved; but it should also be intelligible and helpful to the educated layman, since the more technical details are confined to Appendices.

This comprehensive reference organizes extensive definitions and examples of key concepts in quantitative research into a single, convenient source. Alphabetically arranged and cross-referenced, The Handbook of Research and Quantitative Methods In Psychology presents: experimental procedures, research designs, statistical methods, information theory, psychophysics, behavioral terminology, scaling and testing.

Participation is a vital element of working with children and young people ensuring that services are meeting their needs as well as promoting citizenship, resilience and general well-being. The Evaluator s Cookbook contains 21 participatory evaluation exercises for use with children, young people and families/community groups. Attractively and clearly presented, the exercises are very easy to use and come with suggestions for use and instructions on how to create the equipment needed. They will appeal to a wide range of people and can be used in a variety of informal and formal settings and most of the exercises are suitable for use with disabled children or children with special needs, as well as people with English as a second language. The book also explores why, how and where participatory research and evaluation should take place and provides suggestions on how the findings can be presented in imaginative ways. This unique book is an invaluable resource for those wishing to consult with children and families or evaluate social, health and education services in diverse cultural settings.

Software is cut-and-dried - every button you press has a predictable effect - but qualitative analysis is open-ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Expert MAXQDA users have unconsciously learned to do this. The Five-Level QDA (R) method unpacks the process so that you can learn it consciously and efficiently. The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how MAXQDA works and comprehensive instruction in the five steps of "translation". These steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative analysis, all illustrated in MAXQDA using the Five-Level QDA method. The book is accompanied by three sets of video demonstrations on the Companion Website. The functionality and interface design of MAXQDA for Windows and Mac are identical. The Five-Level QDA method learned from this book is therefore the same whether you are working on a Mac or Windows computer. The Five-Level QDA method is based on the authors' combined 40 years of experience teaching MAXQDA and other software packages used as platforms for conducting qualitative analysis. After many years observing their students' challenges they developed the Five-Level QDA method to describe the process that long-time MAXQDA experts unconsciously adopt. The Five-Level QDA method is independent of software program or methodology, and the principles apply to any type of qualitative project. Please see the following URL to access the accompanying materials for this book: https://www.qdaservices.co.uk/five-level-qda

Assessments by psychologists, educators, and other human-service professionals too often end with the client being reported in terms of scores, bell-shaped curves, traits, psychodynamic forces, or diagnostic labels. Individualizing Psychological Assessment uses these classification devices in ways that facilitate returning from them to the individual's life, both during the assessment session and in written reports. The book presents an approach and procedures through which a person's actual life becomes the subject matter of assessment. Thoroughly revised from the previous edition, the book presents a wide range of concrete examples and illustrative cases that will serve both students and practicing professionals alike in individualizing assessments.

Software is cut-and-dried - every button you press has a predictable effect - but qualitative analysis is open-ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Expert ATLAS.ti users have unconsciously learned to do this. The Five-Level QDA (R) method unpacks the process so that you can learn it consciously and efficiently. The first part of the book explains how the contradiction between analytic strategies and software tactics is reconciled by "translating" between them. The second part provides both an in-depth description of how ATLAS.ti works and comprehensive instruction in the five steps of "translation". these steps are illustrated with examples from a variety of research projects. The third part contains real-world qualitative research projects from a variety of disciplines, methodologies, and kinds of qualitative analysis, all illustrated in ATLAS.ti using the Five-Level QDA method. The book is accompanied by three sets of videos demonstrations on the Companion Website. While this book uses screenshots from the current ATLAS.ti Version 8, it is still fully applicable to users of older versions. The book and accompanying videos illustrate the Windows version of ATLAS.ti. As there are some differences in screen and interface design between the Mac and Windows versions please watch the video 'The ATLAS.ti Mac Interface' in the Component Orientation series of videos (available September 2017) The Five-Level QDA method is based on the authors' combined 40 years of experience teaching ATLAS.ti and other software packages used as platforms for conducting qualitative analysis. After many years observing their students' challenges they developed the Five-Level QDA method to describe the process that long-time ATLAS.ti experts unconsciously adopt. The Five-Level QDA method is independent of software program or methodology, and the principles apply to any type of qualitative project. Please see the following URL to access the accompanying materials for this book: https://www.qdaservices.co.uk/five-level-qda

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media.
Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders.
This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

This text focuses on the experimental methods and the associated terminology encountered in the research literature of psychology. Initially, the content is kept simple, so as not to distract from the information on research technique and philosophy. Interesting psychological questions from well researched areas are then examined in detail, permitting a fuller discussion of the problems encountered in specific paradigms. It is in this fashion that the book offers both methods and content.
Unique features of this text include:
* a detailed discussion of the process of theorizing, coupled with a close examination of psychological constructs, offers the reader an opportunity to see how psychologists think about, develop, and modify their theories, and the part played by research in changing explanations of behavior.
* Although it is common for psychologists to be self-conscious in their reasoning, it is uncommon to see an analysis of the logic that they use to draw conclusions. Presenting material that is rarely verbalized but readily acknowledged by experienced researchers, the text contains an overt analysis of the logic of drawing conclusions from research.
* Instructors are given a choice among 15 chapters to focus on or combine to suit the course's concentration. For example, instructors have the option of focusing on experimental psychology or a broad-based course including material on research methods in experimental, social, clinical, and applied psychology.
* Courses in experimental psychology or research methods are required for every psychology major. Statistical understanding is vital for this curriculum, and this text contains a comprehensive chapter on statistics making it ideal for courses that combine statistics and experimental methods.
Other important coverage includes:
* an all-inclusive summary of the material found in an introductory statistics class. Although courses in research methods and experimental psychology usually have a statistics prerequisite, the students rarely remember the material when entering the research course. This text provides the instructor with the option of simply assigning the statistics information as a review, rather than repeating the lectures. If the course requirements are such as to necessitate a joint statistics and research methods course -- with the instructor lecturing on both topics -- this text could serve as the single text for the course. A helpful discussion -- accompanied by a valuable table -- demonstrates how to choose an appropriate statistic. All necessary formulas and other familiar statistical procedures -- illustrating computational steps -- are also featured.
* a detailed discussion of how to develop tests for use in research. Aside from the value of this information for any researcher, it can be particularly helpful to students who are required to develop original experiments.
* an elaborate discussion of methodological issues in outcome research, using smoking cessation and weight reduction programs as examples.
Test bank disks for "Experimental Methods in Psychology, " -- free to adopters -- consist of an average of six short-answer, 11 fill-in-the-blank, and 11 multiple-choice questions for each chapter. The files are in both ASCII and Word-for-Windows formats.

This new edition of one of the most widely read textbooks in its field introduces the reader to data analysis with the most powerful and versatile statistical package on the market: IBM SPSS Statistics 19. Each new release of SPSS Statistics features new options and other improvements. There remains a core of fundamental operating principles and techniques which have continued to apply to all releases issued in recent years and have been proved to be worth communicating in a small volume. This practical and informal book combines simplicity and clarity of presentation with a comprehensive treatment of the use of IBM SPSS Statistics 19 for the description, exploration and confirmation of data. As in earlier editions, coverage has been extended to address the issues raised by readers since the previous edition. In this edition, there is an introduction to the Analysis of Covariance (ANCOVA). Each statistical technique is presented in a realistic research context and is fully illustrated with annotated screen shots of SPSS dialog boxes and output. The first chapter sets the scene with a survey of typical research situations, key terms and clear signposts to the location of each technique in the book. It also offers guidance on the choice of statistical techniques, and advice (based on the American Psychological Association's guidelines) on how to report the results of a statistical analysis. The next chapters introduce the reader to the use of SPSS, beginning with the entry, description and exploration of data. There is also a full description of the capabilities of the versatile Chart Builder. Each of the remaining chapters concentrates on one particular kind of research situation and the statistical techniques that are appropriate. In summary, IBM SPSS Statistics 19 Made Simple Gets you started with SPSS. Shows you how to describe and explore a data set with the help of SPSS's extensive

In Real Data, students predict the answers to interesting questions. Then they analyze data supplied by leading researchers to see if there is empirical support for their predictions. Students get practice in computing all the major statistics usually covered in an introductory statistics course. Because each of the 35 exercises in Part A deals with only a limited number of statistics, the workbook is easily coordinated with all introductory statistics textbooks. Part A emphasizes small data sets that are useful whether students are using calculators or computers. The exercises in this part are highly structured so students know exactly what is required of them. Part B provides larger data sets for comprehensive analysis by computer users. Loosely structured, the data sets allow you to specify which statistics should be computed. Sample topics: Kissing and Sexual Harassment; Basic Trust of Rape Survivors; Gambling and Stealing; Pregnancy Risk Among Adolescents Who Had Been Sexually Abused; Boys Interacting with Their Fathers; Racial Differences in Seeking Medical Assistance; Instructors Clothing and Student Evaluations; Students Attitudes Toward Math; and Physician-Assisted Suicide. Using real data for analysis makes the traditional statistics class come alive.

This groundbreaking edited book, The Routledge Handbook for Advancing Integration in Mixed Methods Research, presents an array of different integration ideas, with contributions from scholars across the globe. This handbook represents the first major volume that comprehensively discusses this topic of integration. Perhaps the most fundamental and longstanding question in mixed methods research is: How does one best integrate disparate forms of information to produce the best form of inquiry? Each of the 34 seminal chapters in this handbook accelerates the discussion of integration across a broad range of disciplines, including education, arts-based analyses, and work in the Global South, as well as special topics such as psychometrics and media research. Many of the chapters present new topics that have never been written about before, and all chapters offer cutting-edge approaches to integration. They also offer different perspectives of integration - leading the introductory chapter to offer a new and comprehensive definition for integration, as follows: "referring to the optimal mixing, combining, blending, amalgamating, incorporating, joining, linking, merging, consolidating, or unifying of research approaches, methodologies, philosophies, methods, techniques, concepts, language, modes, disciplines, fields, and/or teams within a single study." The concluding chapter offers a meta-framework that accounts for this definition and is designed to help scholars think more about integration in a way that represents a continuous, dynamic, iterative, interactive, synergistic, and holistic meaning-making process. This handbook will be an essential reference work for all scholars and practitioners using or seeking to use mixed methods in their research.

Thought experiments are performed in the laboratory of the mind. Beyond this metaphor it is difficult to say just what these remarkable devices for investigating nature are or how they work. Though most scientists and philosophers would admit their great importance, there has been very little serious study of them. This volume is the first book-length investigation of thought experiments.
Starting with Galileo's argument on falling bodies, Brown describes numerous examples of the most influential thought experiments from the history of science. Following this introduction to the subject, some substantial and provocative claims are made, the principle being that some thought experiments should be understood in the same way that platonists understand mathematical activity: as an intellectual grasp of an independently existing abstract realm.
With its clarity of style and structure, The Laboratory of the Mind will find readers among all philosophers of science as well as scientists who have puzzled over how thought experiments work.

This book presents the reader with a set of diverse, carefully developed and clearly specified systems of transcription and coding, arising from contrasting theoretical perspectives, and presented as alternative choices, situated within the theoretical domain most natural to each. The perspectives represented include first and second language acquisition, interethnic and crosscultural interaction, information structure, and the study of discourse influences on linguistic expression. In the contributed chapters, the designers of these systems provide a distillation of collective experiences from the past quarter century, telling in their own words their perspectives on language processes, how these perspectives have shaped their choice of methodology in transcription and coding of natural language, and describing their systems in detail. Overview chapters by the editors then provide design principles and guidelines concerning issues pertinent to all systems, including such things as reliability, validity, ease of learning, computational tractability, and robustness against error. The final chapter is a compendium of existing computerized archives of language data and information sources together with details concerning data access and use.