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Global and Multinational Advertising (Paperback) Loot Price: R997
Discovery Miles 9 970
Repayment Terms: R93 pm x 12*
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Global and Multinational Advertising (Paperback): Basil G. Englis

Global and Multinational Advertising (Paperback)

Basil G. Englis

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Loot Price R997 Discovery Miles 9 970 | Repayment Terms: R93 pm x 12*

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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

General

Imprint: Psychology Press
Country of origin: United States
Release date: September 1994
First published: 1994
Editors: Basil G. Englis
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 278
ISBN-13: 978-0-8058-1395-1
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Social sciences > Psychology > Psychological methodology > Psychological testing & measurement
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-8058-1395-0
Barcode: 9780805813951

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