Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Global and Multinational Advertising (Paperback) Loot Price: R979
Discovery Miles 9 790
Repayment Terms: R92 pm x 12*
Add to cart
Global and Multinational Advertising (Paperback): Basil G. Englis

Global and Multinational Advertising (Paperback)

Basil G. Englis

 (sign in to rate)
Loot Price R979 Discovery Miles 9 790 | Repayment Terms: R92 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

General

Imprint: Psychology Press
Country of origin: United States
Release date: September 1994
First published: 1994
Editors: Basil G. Englis
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 278
ISBN-13: 978-0-8058-1395-1
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Social sciences > Psychology > Psychological methodology > Psychological testing & measurement
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-8058-1395-0
Barcode: 9780805813951

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R212 Discovery Miles 2 120
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R288 Discovery Miles 2 880
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R563 Discovery Miles 5 630
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R754 Discovery Miles 7 540
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R638 Discovery Miles 6 380
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,500 Discovery Miles 25 000
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R832 Discovery Miles 8 320
Advanced Introduction to Advertising (Paperback): Patrick De Pelsmacker
Advanced Introduction to Advertising
Patrick De Pelsmacker Paperback R684 Discovery Miles 6 840
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover): Monika Gupta, Priya Jindal, Shubhi...
Promoting Consumer Engagement Through…
Monika Gupta, Priya Jindal, … Hardcover R6,771 Discovery Miles 67 710

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners