Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Global and Multinational Advertising (Paperback) Loot Price: R997
Discovery Miles 9 970
Repayment Terms: R93 pm x 12*
Add to cart
Global and Multinational Advertising (Paperback): Basil G. Englis

Global and Multinational Advertising (Paperback)

Basil G. Englis

 (sign in to rate)
Loot Price R997 Discovery Miles 9 970 | Repayment Terms: R93 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

General

Imprint: Psychology Press
Country of origin: United States
Release date: September 1994
First published: 1994
Editors: Basil G. Englis
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 278
ISBN-13: 978-0-8058-1395-1
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Social sciences > Psychology > Psychological methodology > Psychological testing & measurement
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 0-8058-1395-0
Barcode: 9780805813951

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R649 Discovery Miles 6 490
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R649 Discovery Miles 6 490
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,565 Discovery Miles 35 650
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R647 Discovery Miles 6 470
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,273 Discovery Miles 12 730
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R573 Discovery Miles 5 730
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R768 Discovery Miles 7 680
Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry...
Key Person of Influence - The Five-Step…
Daniel Priestley Paperback  (1)
 R314 R286 Discovery Miles 2 860
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R649 Discovery Miles 6 490
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R848 Discovery Miles 8 480

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners