Utilising industry 4.0 technologies is essential to meet consumer expectations of personalised products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small and medium-sized enterprises operating in the era of industry 4.0 and proposes a business model 4.0 concept. The authors provide insights on the general conditions for the development of economy 4.0 and society 5.0, the expectations of modern consumers in product personalization, customization, servitization and the SME sector's requirements. In addition, the book offers a business model of cooperation between enterprises and the concept of rapid network prototyping methodology for the implementation of personalized products. It proposes the creation of e-business platforms that will allow for better integration of the customer with the manufacturer and the possibility of greater involvement in product configurations. The empirical research offered in this book will provide valuable insights for scholars and upper-level students across business disciplines, including strategic management, entrepreneurship, technology and innovation management.

This book explores technological innovation in family firms, seeking to reconstruct the links between the heterogeneous dimensions of family businesses and their innovative behaviour. Building on and examining the traditional view of family firms as conservative, this book contributes to knowledge surrounding the puzzling role of family firms in technological innovation, with particular focus on the Italian pharmaceutical industry. The authors explore technological advances within the industry in connection with various features of family governance. This thought-provoking study is divided into two parts, the first part providing an overview of current literature on the topic, and the second part analysing the findings of empirical investigation in a specific industry setting. Practitioners and academics of business strategy will find this book extremely useful as it combines both solid theoretical reasoning and robust empirical analysis.

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book provides an overview of the science, technology, and innovation (STI) policies in Vietnam in a globalized world. Science, technology and innovation policies play important roles in boosting research and development, promoting entrepreneurship and building national innovation systems, especially in developing countries. The author offers in-depth analyses and insights on the STI system of Vietnam and provides comparisons with the major STI development trends around the world. Each chapter of the book includes intensive studies and analyses of the STI system and policies in Vietnam, providing valuable arguments and essential tools for students, researchers, and policy makers in the field of science and technology management, political science, public policy and business studies. The author then addresses potential challenges and proposes policy recommendations to overcome them to improve the performance of the Vietnam's STI system in the context of globalized economies and international integration of science and technology.

This transdisciplinary volume puts forward proposals for wiser, socially just and sustainable socio-economic systems in transition. There is growing support for the view that the end of capitalism is around the corner, but on which conceptual and ethical basis can we interpret these times? With investigations into feminist economics, post-growth environmentalism, socio-technical digital design, collaborative and commons economics, the editors create a dialogue between radical knowledge/practices and contemplative social sciences to transgress disciplinary boundaries and implement new visions of reality. This important book challenges our ways of thinking and outlines a pathway for new research. Chapter 13 of this book is available open access under a CC BY 4.0 license at link.springer.com

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory and the theory of planned behaviour. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behaviour.

This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. It provides valuable insights into the growing emergence of knowledge-based industries of the Asia Pacific, and highlights research on: modes of creativity and innovation; intellectual property; the components of national innovation systems such as firms, education and training; knowledge and technical infrastructure; and public policy. The Asia Pacific region is currently in the process of transforming from being the manufacturing centre of the global economy to a centre of innovation for the knowledge economy, with the successful IPO of Alibaba in 2014 being a prime example of this shift. From a neo-Schumpeterian perspective, the region is increasingly engaged in shortening and intensifying cycles of innovation. The historic agreement at the Beijing APEC meeting between China and the US to radically reduce carbon emissions indicates that one imperative of this innovation is to contribute to sustainability. The fact that the US Government is moving away from this historic commitment, while the Chinese Government is endorsing the commitment, indicates an emerging opportunity for Asia to lead the world technologically in a vital industrial sector of the future.

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit (R) (PMTK) product management methodology, a globally adopted best practice.

This book examines the historic role of professional and demanding military customers in industrial development. Particular emphasis is paid to public procurement of military equipment as a catalyst for innovation; and the civilian commercialization of military technologies (from gunpowder and cannons to submarines, missiles and aircraft) is documented by many case illustrations that show how macro-level productivity advance has been generated. A complementary volume to Advancing Public Procurement as Industrial Policy (2010), which focused on the spillover effects of the Swedish combat aircraft, Gripen, in this book Gunnar Eliasson widens the perspective to cover product development across the Swedish defense industry, with an emphasis on regional economic development and macro-economics, inter alia through the involvement of Saab (aircraft) and Kockums (submarines) in partnership ventures in Australia, Norway and Brazil. The volume is organized into four parts. Part one examines the historical transformation of the Swedish economy over the past three centuries from agriculture and raw materials to an advanced industrial economy. Part two presents detailed case studies to illustrate the spillover effects of procurement projects and military-industrial partnerships. Part three explains the spillover phenomenon theoretically within a dynamic micro- to macro-economic perspective. Particular emphasis is placed on the empirical credibility of model-based economy-wide and dynamic cost-benefit calculations. The book concludes with a section on fostering industrial development through public procurement. The result is a book that will appeal to economists in the industrial economics and management fields; to technical, marketing and purchasing executives in business; and to policy makers in public procurement concerned with innovation and long-run industrial development.

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.
- Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle
- Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.
- Shows how to better identify and target product value propositions in product line extensions and in securing new markets

"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place."

Toni Hunter, Partner, George Hay Chartered Accountants

"This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner."

Charlie Lawson, National Director, BNI UK & Ireland

"The Go-To Expert" provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you

"If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way."

Richard Newton, award-winning author of "The Management Book"

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factor of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the product of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence the networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, or comparative economics.

This book provides cutting-edge insights into factors, issues and instruments that foster entrepreneurship and innovation in its various guises ,in India - the fastest growing economy in the world today. India's future is predicated upon the capabilities of its people and organisations to identify and develop new products, services, types of organization and new forms of economic and social engagement with producers, consumers, institutions,and her citizens. The book addresses four critical factors - people, technology, organisations and society. It evaluates how Indian entrepreneurs utilise their range of key skills and entrepreneurial competencies in local and transnational environments. It explores how software and technological development, and the reorganisation of the public research infrastructure, are leading to a transformation of our organisations and our capacity to develop new ones. Further, it examines the role of socially-unity-driven entrepreneurship and community-based innovation centred round the arts and culture in urban and rural settings, in promoting socially oriented transformation. The book aims to offer a small but rich portfolio of India's unique entrepreneurial capabilities.

This open access book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on data privacy and trust in the cloud. Cloud technology has fueled rapid, dramatic technological change, enabling a level of connectivity that has never been seen before in human history. However, this brave new world comes with problems. Several high-profile cases over the last few years have demonstrated cloud computing's uneasy relationship with data security and trust. This volume explores the numerous technological, process and regulatory solutions presented in academic literature as mechanisms for building trust in the cloud, including GDPR in Europe. The massive acceleration of digital adoption resulting from the COVID-19 pandemic is introducing new and significant security and privacy threats and concerns. Against this backdrop, this book provides a timely reference and organising framework for considering how we will assure privacy and build trust in such a hyper-connected digitally dependent world. This book presents a framework for assurance and accountability in the cloud and reviews the literature on trust, data privacy and protection, and ethics in cloud computing.

This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is provided with a detailed introduction to the concept of hidden champions and describes the cases studied in this project. This book is an invaluable resource providing a culmination of interdisciplinary, cross-study chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models. These meta level chapters are followed by 15 country-specific chapters which provide an overview of each country's history, economic indicators and vignettes of the cases involved in this study.

Ideas are ubiquitous. They are the fundamental building blocks for all aspects of life. Yet, efforts to use ideas as a basic unit of analysis in a shared framework are rare. We often find it difficult to look past the artificial boundaries that academic disciplines and specialist fields of knowledge construct. In this book, the authors address this substantial lacuna by proposing an intuitive theory of ideas that serves as a trans-disciplinary basis for studying innovation and creativity. The theory proposed shows how new ideas emerge from contexts that rely on mechanisms, which were originally built on older and more central ideas. It demonstrates how these mechanisms help instantiate different perspectives on the same idea in variegated manners. By applying their theory to a variety of bat and ball sports, the authors illustrate the role that primitive ideas have on sports innovation, and explore further avenues for employing the theory in a number of different situations. This original book will be of interest to anyone who wishes to gain a deeper understanding of the processes of innovation and creativity, developed within a complex framework of ideas.

Easy to read and act on immediately, this concise guide shows how organizations can work more effectively with in-house or contracted project managers and their teams, using specific collaborative techniques to improve success rates, reduce project costs and enable organizations to benefit from common-sense, cost-effective project management approaches that work. Using a clear structure and accessible style, the book demonstrates how: Managers can create an organizational environment more naturally adapted for project work and recognition of business priorities; Barriers to project work can be removed so project managers can focus on resolving real project problems; Specific collaborative project management methods engaging business owners, users, and technical teams can be illuminated and implemented; Projects can fit within an architecture that aligns with business needs using models and workflow designs; and Standardized delivery management can unify in-house and vendor teams to create a uniform and predictable owner experience. The book is aimed at managers and executives (both IT and users) in corporations and vendor firms who are engaged in delivering projects. The book will also be invaluable to any project manager or senior practitioner who is interested a business-oriented, unified, and collaborative approach to project management.

This book describes the 60-year history of the AO Foundation and its impact on the treatment of bone trauma. Originally founded by a group of Swiss surgeons, the AO has since established its osteosynthesis treatment approach to trauma, using surgery and implants, as the global standard. The AO successfully convinced the medical community that surgery of bone trauma was superior to the standard conservative treatment using plaster casts. This new technique meant that patients no longer had to spend long weeks at the hospital in traction, and prevented many disabilities. This book describes the struggle with the medical community, explains how the AO surgeons enlisted the support of an entire industry for their advanced tools and their research and teaching efforts, and details the AO's evolution into a non-profit foundation that now trains more than 50,000 surgeons, on all continents, every year. The efforts of the AO's affiliated surgeons, undertaken largely on a volunteer basis and with their own financial resources, serve as a stellar example of social entrepreneurship. Today the AO Foundation numbers over 20,000 surgeon members worldwide, and the industry that emerged to produce related implants and tools employs thousands of skilled staff. Professionals in consulting as well as in healthcare can use this book as a source of successful strategies, and as a blueprint for active social entrepreneurship.

This book provides deep insight into the emergent Chinese innovation economy, as we head towards the Fourth Industrial Revolution. It describes, discusses and analyzes the period from China's opening up to foreign investment in the 1980s until the New Silk Road project, from 2013 onwards. The developments are assessed from a systemic thinking and evolutionary economic standpoint. The book presents the latest research findings on the direction and achievements of the Belt and Road Initiative, and the results both for China, the countries along the new Silk Road, as well as for Europe and the United States are brought to light. The author asserts that the phenomenon of the New Silk Road as an innovation generator can be understood and explained through the effects of various social mechanisms. He labels these five social mechanisms as: the locomotive force; the explosive force of the butterfly effect; the force of co-creation; the force of expectation; and the force of competence. The book presents 20 cases to substantiate the descriptions, analysis, theoretical reflections and the practical utility of the questions examined in each chapter. It utilizes economic history research methods, scenario thinking, futures research and conceptual generalization to offer different views on the research problem under investigation. Further, the book offers policy suggestions, which include promoting effective macroeconomic policies, and extending microeconomic cooperation schemes, related to the innovation economy. The book will appeal to academics, researchers and graduate students concerned with Chinese economic expansion, Chinese foreign policy and US- and Europe-China relations, as well as policymakers and political advisors.

This book looks back at the starting point of engineering to show the importance of motivation in dealing with the passive-to-active consumer change, and explains how engineering can be holistic. It presents a variety of research on emotion, discussing topics such as neuroscience, philosophy and physiology. In addition to providing similar research being carried out from different perspectives in other fields, it demonstrates to readers how they can work with researchers in other fields to explore the new frontiers and their applications together. With engineering quickly moving from product development to experience development, and the role of emotion in engineering becoming increasingly important, Emotional Engineering, Vol. 6 is a valuable resource for engineers and researchers.

Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. Researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. Offering readers a closer look at design thinking, and its innovation processes and methods, this volume covers topics ranging from understanding success factors of design thinking to exploring the potential that lies in the use of digital technologies. Furthermore, readers learn how special-purpose design thinking can be used to solve thorny problems in complex fields, such as the health sector or software development. Thinking and devising innovations are inherently human activities - so is design thinking. Accordingly, design thinking is not merely the result of special courses or of being gifted or trained: it is a way of dealing with our environment and improving techniques, technologies and life. As such, the research outcomes compiled in this book should increase knowledge and provide inspiration to all seeking to drive innovation - be they experienced design thinkers or newcomers.

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

This book explores the ways in which education impacts labor markets. Specifically, the contributions in this book indicate that the future of labor is creative, socially aware and inter-disciplinary while identifying the changes and innovations needed in our educational systems to meet this demand. Due to an increasing automatization (robotic manufacturing), the character of labor and work in general will change dramatically in the near future. This will be the case not only in the western countries, but also in the larger emerging economies in Asia, for example China and India. While societal environments, economy and the character of labor are increasingly in a process of dramatic changes, the educational systems and the leading principles of research about labor and employment are not changing adequately. Cross-disciplinary (inter-disciplinary and trans-disciplinary) thinking and learning is not the main focus of our educational systems. Consequently, the systems of academic research follow and apply disciplinary or even sub-disciplinary strategies, avoiding cross-disciplinary research approaches, and not supporting inter-disciplinary academic career models. This book introduces such strategic models to better prepare the next generation of workers for the new knowledge economy, and the future of democratic societies.

Industrial Revolution 4.0 is upon us, with disruptive technology rapidly changing our personal and professional lives. In this climate it is not clear how organization reorganization will take place and there is haziness over the strategic HRM required to attract, develop, and retain talent. This book shines a light on the rapidly changing work landscape by bringing together international expert contributors, who address issues such as the long-term effects of artificial intelligence and block chain technologies on the firm and on human resources, and deliberate on the effects Industrial Revolution 4.0 is likely to have on both emerging economies and developed countries. A number of fundamental questions are asked: Will HR managers perceive IT as a supporting adjunct or a core operational department? Will man and machine co-exist, or will artificial intelligence have more ominous implications for humanity, as predicted by Stephen Hawking? In other words, is HRM 4.0 an opportunity, a transient phase, or an impending threat? Human and Technological Resource Management is a must read for students and scholars of HRM, as well as anyone interested in the future of technology in the workplace

Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.