Avoiding prejudice will be critical to economic success in the
fourth industrial revolution. It is not the new and innovative
technology that will matter in the next decade, but what we do with
it. Using technology properly, with diverse decision making, is the
difference between success and failure in a changing world. This
will require putting the right person in the right job at the right
time. Prejudice stops that happening. Profit and Prejudice takes us
through the relationship between economic success and prejudice in
labour markets. It starts with the major changes that occur in
periods of economic upheaval. These changes tend to be unpopular
and complex - and complexity encourages people to turn to the
simplistic arguments of 'scapegoat economics' and prejudice. Some
of the changes of the fourth industrial revolution will help fight
prejudice, but some will make it far worse. The more prejudice
there is, the harder it will be for companies and countries to
profit from the changes ahead. Profit is not the main argument
against prejudice, but can certainly help fight it. This book tells
a story of the damage that prejudice can do. Using economics
without jargon, students, investors and the public will be able to
follow the narrative and see how prejudice can be opposed.
Prejudice is bad for business and the economy. Profit and Prejudice
explains why.
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