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The Routledge Companion to Innovation Management (Paperback)
Loot Price: R1,844
Discovery Miles 18 440
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The Routledge Companion to Innovation Management (Paperback)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 12 - 19 working days
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Innovation contributes to corporate competitiveness, economic
performance and environmental sustainability. In the Internet era,
innovation intelligence is transferred across borders and languages
at an unprecedented rate, yet the ability to benefit from it seems
to become more divergent among different corporations and
countries. How much an organization can benefit from innovation
largely depends on how well innovation is managed in it. Thus,
there is a discernible increase in interest in the study of
innovation management. This handbook provides a comprehensive guide
to this subject. The handbook introduces the basic framework of
innovation and innovation management. It also presents innovation
management from the perspectives of strategy, organization and
resource, as well as institution and culture. The book's
comprehensive coverage on all areas of innovation management makes
this a very useful reference for anyone interested in the subject.
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