From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.

Technology and social media have changed, enhanced, and complicated every facet of our lives--from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.

The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."

Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece--from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

First published in 2003. Hewett Cottrell Watson was a pioneer in a new science not yet defined in Victorian times - ecology - and was practically the first naturalist to conduct research on plant evolution, beginning in 1834. The correspondence between Watson and Darwin, analysed for the first time in this book, reveals the extent to which Darwin profited from Watson's data. Darwin's subsequent fame, however, is one of the reasons why Watson became almost forgotten. This biography traces both the influences and characteristics that shaped Watson's outlook and personality, and indeed his science, and the institutional contexts within which he worked. At the same time, it makes evident the extent of his real contributions to the science of the plant ecology and evolution.

Through Francesco Bianchini, the 'greatest Italian of his time' this book explores the exciting meeting of science, history, and politics in early modern Europe. Born in a time where entry into the church granted power, privilege, and access to the most exciting ideas of his time, the magnificent Monsignor Francesco Bianchini was an accomplished player in the political, scientific, and historical arenas of early modern Europe. Among his accomplishments were writing a universal history from the creation to the fall of Assyria; discovering, excavating, and interpreting ancient buildings; and designing a papal collection of antiquities that was later partially realized in the Vatican museums. He was also responsible for confirming and publicizing Newton's theories of light and color; discovering several comets; and building the most beautiful and exact heliometer in the world in the basilica of Santa Maria degli Angeli in Rome. Bianchini's international reputation earned him election to the Academie royale des sciences of Paris and the Royal Society of London. As a trusted servant of Pope Clement XI, he helped to execute the difficult balancing act the papacy practiced during the War of the Spanish Succession, which pitted Britain, the Dutch Republic, and the Habsburg Empire against France and Spain. One of his assignments also resulted in attachment to the cause and person of the Old Pretender, James III, the Stuart claimant to the thrones of England, Scotland, and Ireland. Through the career of this eminent and adept diplomat, astronomer, archaeologist, and historian, J. L. Heilbron introduces a world of learning and discovery, Church and State, and politics and power.

WINNER OF THE 2015 COSTA BIOGRAPHY AWARD WINNER OF THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2016 'A thrilling adventure story' Bill Bryson 'Dazzling' Literary Review 'Brilliant' Sunday Express 'Extraordinary and gripping' New Scientist 'A superb biography' The Economist 'An exhilarating armchair voyage' GILES MILTON, Mail on Sunday Alexander von Humboldt (1769-1859) is the great lost scientist - more things are named after him than anyone else. There are towns, rivers, mountain ranges, the ocean current that runs along the South American coast, there's a penguin, a giant squid - even the Mare Humboldtianum on the moon. His colourful adventures read like something out of a Boy's Own story: Humboldt explored deep into the rainforest, climbed the world's highest volcanoes and inspired princes and presidents, scientists and poets alike. Napoleon was jealous of him; Simon Bolivar's revolution was fuelled by his ideas; Darwin set sail on the Beagle because of Humboldt; and Jules Verne's Captain Nemo owned all his many books. He simply was, as one contemporary put it, 'the greatest man since the Deluge'. Taking us on a fantastic voyage in his footsteps - racing across anthrax-infected Russia or mapping tropical rivers alive with crocodiles - Andrea Wulf shows why his life and ideas remain so important today. Humboldt predicted human-induced climate change as early as 1800, and The Invention of Nature traces his ideas as they go on to revolutionize and shape science, conservation, nature writing, politics, art and the theory of evolution. He wanted to know and understand everything and his way of thinking was so far ahead of his time that it's only coming into its own now. Alexander von Humboldt really did invent the way we see nature.

THE MASSIVE NO.1 SUNDAY TIMES BESTSELLER. A powerful, heart-warming and inspiring memoir from the UK's most famous and beloved vet, Professor Noel Fitzpatrick - star of the Channel 4 series The Supervet. Growing up on the family farm in Ballyfin, Ireland, Noel's childhood was spent tending to the cattle and sheep, the hay and silage, the tractors and land, his beloved sheepdog Pirate providing solace from the bullies that plagued him at school. It was this bond with Pirate, and a fateful night spent desperately trying to save a newborn lamb, that inspired Noel to enter the world of veterinary science - and set him on the path to becoming The Supervet. Now, in this long-awaited memoir, Noel recounts this often-surprising journey that sees him leaving behind a farm animal practice in rural Ireland to set up Fitzpatrick Referrals in Surrey, one of the most advanced small animal specialist centres in the world. We meet the animals that paved the way, from calving cows and corralling bullocks to talkative parrots and bionic cats and dogs. Noel has listened to the many lessons that the animals in his care have taught him, and especially the times he has shared with his beloved Keira, the scruffy Border Terrier who has been by Noel's side as he's dealt with the unbelievable highs and crushing lows of his extraordinary career. As heart-warming and life-affirming as the TV show with which he made his name, Listening to the Animals is a story of love, hope and compassion, and about rejoicing in the bond between humans and animals that makes us the very best we can be.

An autobiography of a ground-breaking medical doctor. Dr. David A. Hamburg started as a medical student with interest in stress disorders, paying special attention to the propensity toward violence, including the evolution of human aggression. This lead him on a path to becoming one of the most highly celebrated doctors in America - he was a member of President Clinton's Committee of Advisors on Science and Technology and was awarded the Presidential Medal of Freedom (the highest civilian award of the United States). Most recently, he chaired committees at the United Nations and European Union on the prevention of genocide. This book will be inspirational for emerging scientists today.

The true story of a little-known mental health pioneer who revolutionised how we see the defining problem of our era: anxiety.

Panic, depression, sorrow, guilt, disgrace, obsessions, sleeplessness, low confidence, loneliness, agoraphobia … The international bestseller Self-Help For Your Nerves, first published in 1962 and still in print, has helped tens of millions of readers to overcome all of these, and continues to do so. But when it was first released, its diminutive author, Dr Claire Weekes, wasn't taken seriously. Seen as underqualified and overly populist by the medical establishment, she was dismissed even as thousands of letters from readers poured in, thanking her for helping to improve -- and in some cases to save -- their lives.

Notable for her insight into the anxiety state and the effectiveness of her techniques for addressing it, Dr Weekes' work provided an alternative to the brutal, invasive, and expensive treatments that were popular at the time. For a handful of dollars, Weekes offered treatment unavailable anywhere else. Few understood she was a serious scholar whose understanding also came from first-hand experience: in order to do her work, she had had to overcome a crippling anxiety disorder herself.

At a crucial moment in history, Dr Weekes' work showed people around the world that they were not alone in their suffering, and addressed an epidemic hiding in plain sight -- one that remains an urgent problem in our society today. This book is the first to tell her story.

""I looked out over the trees and the city and the cars below, all moving fast to a somewhere I knew nothing about. Life was in full motion and it felt like I was missing it. What I didn't see was the face of a man standing at the first window in the adjacent wing, staring out much like me. I didn't see him until it was too late.""

In response to an encounter with that man whose face he saw at the window, Dr. James Judge made a vow, early in his career, to be a different kind of doctor than his medical training had taught him to be. He vowed not to deny his own humanity. He vowed not to shrink from his patients' unseen suffering. He vowed he would ask the "probing and important questions, the ones that had nothing to do with an illness and everything to do with it at the same time." And he vowed he would "listen."

In the years that followed, Dr. Judge kept a journal. In" The Closest of Strangers," Dr. Judge shares stories from that journal, stories that demonstrate the paradox of the patient-doctor relationship: that two people, essentially strangers, can somehow walk through life's most intimate moments together and, how, on that walk, they can both move toward healing.

The stories in"The Closest of Strangers" demonstrate the love, faith, courage, and remarkable, boundless resilience of the human spirit. Through these stories, you will be witness, as was Dr. Judge, to the powerful current of grace running through their lives-and his own.

"These are the stories of my intimate strangers," Dr. Judge says of the narratives recorded in this powerful volume. "Faces that have haunted me, and, I suppose, haunt me still. People I barely knew, but in some ways came to know more deeply, maybe, than I knew myself."

The stories Dr. Judge shares of his "intimate strangers" are all stories of courage and faith-in the face of fear, hopelessness, and devastating loss:

• In the course of a young boy's illness, a mother grows strong, a family grows close, and a community grows tender.
• A woman unable to keep up the "lacquered layers of expectations" in her "perfect" world courageously faces her emptiness and learns to experience the real substance of life.
• To bring her baby safely to term, an unmarried teenager fights a malignant tumor and a doctor's stern advice that she abort her pregnancy.
• A deeply troubled man entangled in addiction finds the courage to speak honestly about himself and to call on God to help him face and overcome his demons.
• A mother of a profoundly disabled child remains convinced that her little girl's life holds purpose-and so, miraculously, it does.

"Suffering sometimes brings with it certain gifts," Dr. Judge writes. "Qualities and strengths beyond value or measure." "The Closest of Strangers" testifies to those qualities and strengths-and to the lessons learned by a doctor who listened to his best teachers, who sometimes became his healers as well.

Charles Darwin is well-known throughout the world for his revolutionary work from 1859; The Origin of Species, the foundational study of evolution which greatly challenged the near-universal belief in the Christian world, at that time, of creationism. Originally published in 1928, Dorsey attempts to provide a detailed account of the scientist's life and personality informed by letters, published works and an autobiography written by Darwin. Darwin's life was full of challenges both in his personal life as well as his career and The Evolution of Charles Darwin explores all aspects of his life from birth to death emphasising the great impact his work had in the scientific community and humanity as a whole.

An autobiography of a ground-breaking medical doctor. Dr. David A. Hamburg started as a medical student with interest in stress disorders, paying special attention to the propensity toward violence, including the evolution of human aggression. This lead him on a path to becoming one of the most highly celebrated doctors in America - he was a member of President Clinton's Committee of Advisors on Science and Technology and was awarded the Presidential Medal of Freedom (the highest civilian award of the United States). Most recently, he chaired committees at the United Nations and European Union on the prevention of genocide. This book will be inspirational for emerging scientists today.

An award-winning memoir and instant "New York Times" bestseller that goes far beyond its riveting medical mystery, "Brain on Fire" is the powerful account of one woman's struggle to recapture her identity.
When twenty-four-year-old Susannah Cahalan woke up alone in a hospital room, strapped to her bed and unable to move or speak, she had no memory of how she'd gotten there. Days earlier, she had been on the threshold of a new, adult life: at the beginning of her first serious relationship and a promising career at a major New York newspaper. Now she was labeled violent, psychotic, a flight risk. What happened?
In a swift and breathtaking narrative, Susannah tells the astonishing true story of her descent into madness, her family's inspiring faith in her, and the lifesaving diagnosis that nearly didn't happen. "A fascinating look at the disease that . . . could have cost this vibrant, vital young woman her life" ("People"), "Brain on Fire" is an unforgettable exploration of memory and identity, faith and love, and a profoundly compelling tale of survival and perseverance that is destined to become a classic.

James T. Costa takes readers on a journey from Charles Darwin's youth and travels on the HMS Beagle to Down House, his bustling home of forty years. To test his insights into evolution, Darwin devised experiments using his garden and greenhouse, the surrounding land and his home-turned-field-station. His experiments yielded universal truths about nature and evidence for his revolutionary arguments in On the Origin of Species and other watershed works. We accompany Darwin in his myriad pursuits against the backdrop of his enduring marriage, chronic illness, grief at the loss of three children and joy in scientific revelation. At each chapter's end, Costa shows how we can investigate the wonders of nature, with directions on how to re-create Darwin's experiments.

Anyone alive in the eighteenth century would have known that "the longitude problem" was the thorniest scientific dilemma of the day--and had been for centuries. Lacking the ability to measure their longitude, sailors throughout the great ages of exploration had been literally lost at sea as soon as they lost sight of land. Thousands of lives and the increasing fortunes of nations hung on a resolution. One man, John Harrison, in complete opposition to the scientific community, dared to imagine a mechanical solution--a clock that would keep precise time at sea, something no clock had ever been able to do on land. "Longitude" is the dramatic human story of an epic scientific quest and of Harrison's forty-year obsession with building his perfect timekeeper, known today as the chronometer. Full of heroism and chicanery, it is also a fascinating brief history of astronomy, navigation, and clockmaking, and opens a new window on our world.

This book is about the life and work of a Turkish-American social scientist, Muzafer Sherif (1905-1988). He was known for his seminal work on norm and group formations, social judgment, and intergroup conflicts and cooperation. Although Sherif is identified as one of the founders of social psychology, his contribution to the science of psychology goes beyond the limits of social psychology as it is generally defined today. This volume aims to rediscover the theory and research of its subject in the socio-historical context of his time, as well as his relevance for contemporary psychology. Chapters cover a range of topics: an in-depth portrayal of Sherif's life and intellectual struggle in Turkey and in the United States; his metatheoretical considerations on the science of psychology; his theory and research on group and intergroup relationships, social norms and social change; formation and change of frames of reference, ego- involvements and identity; and psychology of slogans. Sherif had profound life experiences in different cultural contexts from the Ottoman Empire and World War I to American universities, which enabled him to see the essentiality of the historico-cultural context in the formation of human phenomena. Sherif's psychology is an elegant exemplar of an integrative science of psychology that is worth rediscovering.

A FINANCIAL TIMES AND TLS BOOK OF THE YEAR An exhilarating new biography of John von Neumann: the lost genius who invented our world 'A sparkling book, with an intoxicating mix of pen-portraits and grand historical narrative. Above all it fizzes with a dizzying mix of deliciously vital ideas. . . A staggering achievement' Tim Harford The smartphones in our pockets and computers like brains. The vagaries of game theory and evolutionary biology. Self-replicating moon bases and nuclear weapons. All bear the fingerprints of one remarkable man: John von Neumann. Born in Budapest at the turn of the century, von Neumann is one of the most influential scientists to have ever lived. His colleagues believed he had the fastest brain on the planet - bar none. He was instrumental in the Manhattan Project and helped formulate the bedrock of Cold War geopolitics and modern economic theory. He created the first ever programmable digital computer. He prophesied the potential of nanotechnology and, from his deathbed, expounded on the limits of brains and computers - and how they might be overcome. Taking us on an astonishing journey, Ananyo Bhattacharya explores how a combination of genius and unique historical circumstance allowed a single man to sweep through so many different fields of science, sparking revolutions wherever he went. Insightful and illuminating, The Man from the Future is a thrilling intellectual biography of the visionary thinker who shaped our century.

This book details the lives of two married geniuses, Aden and Marjorie Meinel, who helped to pioneer modern optics and solar energy in the U.S. Aden B. Meinel and Marjorie P. Meinel stood at the confluence of several overarching technological developments during their lifetimes, including postwar aerial surveillance by spy planes and satellites, solar energy, the evolution of telescope design, interdisciplinary optics, and photonics. Yet, their incredible stories and their long list of scientific contributions have never been adequately recognized in one place. In this book, James Breckinridge and Alec M. Pridgeon correct this oversight by sharing the story of this powerful duo. The book follows their lives and covers large scientific developments between World War II to the Cold War. James B. Breckinridge, a previous advisee and later colleague to the Meinels, and historian and scientist Alec M. Pridgeon collected more than 200 hours of oral interviews with those who worked closely with the Meinels and some who built their careers around the findings made possible by their work. The book shares and analyzes the work done by the Meinels, and it also includes incredible insights from an unpublished Meinel autobiography.

A treasure trove of illuminating and entertaining quotations from the legendary naturalist Here is Charles Darwin in his own words--the naturalist, traveler, scientific thinker, and controversial author of On the Origin of Species, the book that shook the Victorian world. Featuring hundreds of quotations carefully selected by world-renowned Darwin biographer Janet Browne, The Quotable Darwin draws from Darwin's writings, letters to friends and family, autobiographical reminiscences, and private scientific notebooks. It offers a multifaceted portrait that takes readers through his youth, the famous voyage of the Beagle, the development of his thoughts about evolution, his gradual loss of religious faith, and the time spent turning his ideas into a well-articulated theory about the natural origin of all living beings--a theory that dangerously included the origin of humans. The Quotable Darwin also includes many of the key responses to Darwin's ideas from figures across the social spectrum, scientists and nonscientists alike--and criticism too. We see Darwin as an innovative botanist and geologist, an affectionate husband and father, and a lively correspondent who once told his cousin that he liked to play billiards because "it drives the horrid species out of my head." This book gives us an intimate look at Darwin at work, at home, as a public figure, and on his travels. Complete with a chronology of Darwin's life by Browne, The Quotable Darwin provides an engagingly fresh perspective on a remarkable man who was always thinking deeply about the natural world.

Dr. Alla Shapiro was a first physician-responder to the worst nuclear disaster in history: the explosion at the Chernobyl Nuclear Power Station in Ukraine on April 26, 1986. Information about the explosion was withheld from first responders, who were not given basic supplies, detailed instructions, or protective clothing. Amid an eerie and pervasive silence, Dr. Shapiro treated traumatized children as she tried to protect her family. No protocols were in place because no one had anticipated the consequences of a nuclear accident. From the outset of the disaster, the Soviet government worsened matters by spreading misinformation; and first responders, including Alla, were ordered to partake in the deception of the public. After years of persistent professional hostility and personal discrimination that she and her family experienced as Jewish citizens of the USSR, four generations of the Shapiro family fled the Soviet Union in the late 1980s. As emigres, they were each allowed to take no more than 40 pounds of possessions and $90 in cash. Their escape route took them first to Vienna and then to Italy, where they were stranded as stateless persons for six months. Eventually the family received permission to enter the United States. Motivated by her Chernobyl experiences, Alla Shapiro ultimately became one of the world's leading experts in the development of medical countermeasures against radiation exposure. From 2003 to 2019, she worked for the FDA on disaster readiness and preparation. Dr. Shapiro issues stern warnings regarding the preparedness-or lack thereof-of America for the current Covid-19 pandemic. Doctor on Call exposes the horrifying truths of Chernobyl and alerts us to the deceptions that undermine our ability to respond to global disasters.

'Charming and addictively accessible' STEVEN PINKER 'Original, authoritative and beautiful' BRIAN COX 'The most wonderful adventure' ROBIN INCE A brilliantly illustrated journey through the wonders and mysteries of the human brain - from a renowned husband-and-wife team of cognitive neuroscientists. Professors and husband-and-wife team Uta and Chris Frith have pioneered major studies of brain disorders throughout their nearly fifty-year career. In Two Heads, their distinguished careers serve as a prism through which they share the compelling story of the birth of neuroscience and their paradigm-shifting discoveries across areas as wide-ranging as autism and schizophrenia research, and new frontiers of social cognition including diversity, prejudice, confidence, collaboration and empathy. Working with their son Alex Frith and artist Daniel Locke, they examine the way that neuroscientific research is now focused on the fact we are a social species, whose brains have evolved to work cooperatively. What happens when people gather in groups? How do people behave when they're in pairs - either pitted against each other or working together? Is it better to surround yourself with people who are similar to yourself, or different? And, are two heads really better than one? Highly original and ingeniously illustrated, Two Heads provides an expansive understanding of how our brains work, and how they work together.

A multi-award-winning Italian debut, from a bold and original new voice in contemporary queer literature. Jonathan is 31 years old, living in Milan with his boyfriend of three years and their two Devon Rex cats when, on a day like any other, he gets a fever. But unlike most, this fever doesn't go away; it's constant, low-level, and exhausting. After spending weeks Googling his symptoms and documenting his illness, he finally sees a doctor. A series of blood tests, anxious visits to hospitals, and repeated misdiagnoses ensue, until the truth is finally revealed: Jonathan is HIV-positive. As Jonathan comes to terms with what this diagnosis will mean for him, his future, and his relationships, he also takes the reader back in time, in search of his history, to the suburbs where he grew up, and from which he feels he has escaped: Rozzano, the ghetto of Milan, and of Italy's north. In the vein of Edouard Louis and Virginie Despentes, Fever is at once a deeply personal story and a searing examination of class, poverty, prejudice, and opportunity in modern Europe.

In July 1969, Neil Armstrong, Buzz Aldrin and Michael Collins piloted the Apollo 11 spacecraft to the moon.

Fifty years later, it is still one of the greatest achievements in human history.

In this remarkable memoir, a defining classic, Michael Collins conveys, in a very personal way, the drama, beauty, and humour of that adventure. He also traces his development from his first flight experiences in the air force, through his days as a test pilot, to his involvement in Project Gemini and his first spaceflight on Gemini 10. He presents an evocative picture of the famous Apollo 11 spacewalk, detailing the joys of flight and a new perspective on time, light, and movement from someone who has seen the fragile Earth from the other side of the moon.

Celebrating the 50th anniversary of the moon-landing, Carrying the Fire by Michael Collins is the utterly absorbing and truly compelling classic account of what it was like to be a member of the Apollo 11 mission to the moon.

All that was left of Doctor Linda Hazzard's sanitorium was the foundation and the masonry incinerator that swelled from the ground like a huge grave marker. A perfect row of old firs and pines lined up like sentinels along the road. Every one of the trees marked the spot where the doctor had buried each of her victims. In 1911 two wealthy British heiresses, Claire, and Dora Williamson, arrived at an unfinished sanitorium in the forests of Olalla, Washington to undergo the revolutionary "fasting treatment" of Doctor Linda Burfield Hazzard. It was supposed to be a holiday for the two sisters, but within a month of arriving at what the locals called 'Starvation Heights', the women underwent brutal, evasive procedures and became emaciated shadows of their former selves. How did Hazzard persuade the sisters to undergo such monstrous treatments? And why, on Claire's deathbed, did Dora, near to death herself, still hold such an extreme belief in Hazzard's methods? In this chilling true story of deception and murder, Gregg Olsen brings us inside the disturbing world of Hazzard who would stop at nothing to achieve her dream of creating the most renowned sanatorium in the world - but ended up a convicted serial killer. A gripping and fascinating account of the most unusual and disturbing criminal cases in American history that will hook fans of The Five and The Devil in the White City. What readers are saying about Starvation Heights: "A fascinating turn-of-the-century story of medical malpractice and murder. If you liked The Alienist, you'll find Starvation Heights all the more gripping because this story is true." Michael Connelly "An engrossing and compelling look at a shocking crime in another era. Olsen's deft touch takes us back to the early 1900s so cleverly that reading Starvation Heights is akin to stepping into a time machine." Ann Rule "Even the most devoted true-crime reader will be shocked by the maddening and mind-boggling acts of horror that Gregg Olsen chronicles in this book. Olsen has done it again, giving readers a glimpse into a murderous duo that's so chilling, it will have your head spinning. I could not put this book down!" Aphrodite Jones, New York Times bestselling author "One of today's true-crime masters." Caitlin Rother, New York Times bestselling author "An account of real-life villainy that outdoes anything a novelist might concoct." Les Standiford, author of Meet You in Hell

An inspirational story of hope and miracles as a small-town orthopedic surgeon forever changes one woman's life after performing a first-ever procedure that resulted in what others have recognized as the world's most advanced amputee. A raccoon bite on the arm doesn't seem that serious, but it soon becomes a life-or-death medical crisis for Melissa Loomis. After days of treatment for a recurring infection, it becomes obvious that her arm must be amputated. Dr. Ajay Seth, the son of immigrant parents from India and a local orthopedic surgeon in private practice, performs his first-ever amputation procedure. In the months that follow, divine intervention, combined with Melissa's determination and Dr. Seth's disciplined commitment and dedication to his patients, brings about the opportunity for a medical breakthrough that will potentially transform the lives of amputees around the world. Rewired is the inspirational, miraculous story of Dr. Seth's revolutionary surgery that allows Melissa to not just move a prosthetic arm simply by thinking, but to actually feel with the prosthetic hand, just as she would with her natural arm. This resulted in what others have recognized as the world's most advanced amputee, all done from Dr. Seth's private practice in a community hospital, using a local staff, and with no special training or extensive research funding.