This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day ... a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing. - Parents In Touch

Covering all aspects of celebrity photography - from photojournalism and fashion shoots to portrait photography and paparazzi - this book looks at the sides to celebrity photography. As well as taking a look at the day-to-day schedule of photographers of the stars, this book also investigates more controversial aspects of the job, such as retouching or 'airbrushing' of images and whether or not paparazzi photography should be banned. The Radar series delivers streetwise, hot-topic reads for kids aged 9+. With bold, fresh design and topics that have bags of kid-appeal, Radar will encourage children to read - and keep reading!

Find out what a doctors and nurses do. Follow step-up-step activities to dress like a doctor, make a stethoscope and doctor's surgery. Then follow simple role plays to act out the part of a doctor or nurse!

This book is suitable for ages 8-14. The Egyptian civilisation is one of the oldest in human history. Travel back in time to see how the Ancient Egyptians built magnificent pyramids, developed a system of writing, harnessed the Nile River for agriculture and made their own medicine. Children will love the full-colour illustrations of ancient Egyptian life that explain how people really lived long ago. The topics include: How mummies were made and buried; The afterlife and ancient Egyptian gods and goddesses; How ancient Egyptians farmed and what they ate; Ancient Egyptian art and architecture; Hieroglyphs and how to interpret them.

In response to environmental concerns, governments at the local, state, and federal levels often pass laws and develop policies regarding conservation and the environment. The lawyers, officers, technicians, and other officials must then see to it that these laws and policies are adhered to and plan future development consistent with environmental needs. From the park rangers enforcing fishing regulations in a state park to the city managers working to create a new park, the workers profiled in Law, Government, and Public Safety strive to conserve and protect resources for the future.

Career profiles include:

City managers

Conservation officers

Environmental health officers

Environmental lawyers

Environmental planners

EPA special agents

Fish and game wardens

Hazardous waste management technicians

Land acquisition professionals

Land trust or preserve managers

and more.

Environment, Second Edition gives students the tools they need to chart a future in an environmentally oriented career with up-to-date industry information, job profiles, and tips for career exploration. Job profiles include: Ecologists; Environmental engineers; Environmental lobbyists; Groundwater professionals; Land acquisition professionals; National Park Service employees; Oceanographers; Recycling coordinators; Renewable energy workers; Soil science and conservation workers.

Designed for readers looking for a new direction in their career journey, this new career resource offers helpful advice for transitioning into the fields of the Internet and media. Internet and Media provides a brief overview of careers in this industry as well as self-assessment questions and interviews with professionals in the field. Helpful tips for career changers is provided, as well as a section that helps readers identify important skills or qualities necessary to transition into and succeed in the Internet and media.

Careers profiled include:

-Animator

-Day trader

-Ebay seller

-E-business specialist

-Game designer

-Web designer

-Web entrepreneur

-Web master

-Web producer

-Web publicist/blogger

-Webmaster.