Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.

Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.

Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.

For two decades before a railway system linked southern Africa’s principal cities in the mid-1890’s, the world’s richest supplies of diamonds and gold were transported by coach and horses to distant ports for export. For Irish soldiers based at Fort Napier, Pietermaritzburg, the temptation of this fabulous wealth proved irresistible: they deserted by the score and, as members of the ciminal ‘Irish Brigade’, embarked on a spree of bank, safe and highway robberies.

Masked Raiders follows the wild exploits of legendary brigands like the McKeone brothers and ‘One Armed Jack’ McLoughlin, who ravaged the subcontinent, from the mining towns of Barberton, Kimberley and Johannesburg, to the borders of Basotholand, Bechuanaland, Mozambique and Rhodesia. With tales of heists, safe-cracking, illegal gold dealings, prison breaks and hidden roadside treasure, the book reveals the potency of the highveld’s ‘criminal heroes’.

Startling insights also reveal how the hidden grammar of brigandage informed political actions of the day, such as the Jameson Raid, and how the movement of bandits across the interior helped shape the borders of what was to become modern South Africa.

Updates to BTEC National Set Tasks for external assessment - April 2017 As a result of feedback from the Department for Education Pearson have made updates to the Set Tasks for some BTEC National qualifications. Therefore subsequent changes have been made to this product. If you have purchased this book before 13th April 2017, details of these changes can be found here. [link to www.pearsonfe.co.uk/BTECchanges]. Corrected copies will be available to purchase by June 2017. Each Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching: Getting to know your unit sections ensure learners understand the grading criteria and unit requirement. Pause Point features support formative assessment and enable learners to gauge attainment of knowledge at regular intervals. Case Study and Theory into practice features enable development of problem-solving skills and place the theory into real life situations learners could encounter. Assessment practice features provide scaffolded assessment practice activities that help prepare learners for assessment. Within each assessment practice activity, a Plan, Do and Review section supports learners' formative assessment by making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how the could improve. Literacy and numeracy activities provide opportunities for reinforcement in these key areas, placing the skills into a Health and Social Care context. Dedicated Think future pages provide case studies from the industry, with a focus on aspects of skills development that can be put in practice in a real work environment and further study.

This volume details the astonishing contribution Jews have made over the years to the British economy: how they sustained the currency through many wars; how they invented jigsaw puzzles and postcards; and the creation of such household names as Lyons, Glaxo, Burtons, Shell, ICI, Ladbrokes, and many more.

At 7:30 a.m. on June 16, 1944, George Junius Stinney Jr. was escorted by four guards to the death chamber. Wearing socks but no shoes, the 14-year-old Black boy walked with his Bible tucked under his arm. The guards strapped his slight, five-foot-one-inch frame into the electric chair. His small size made it difficult to affix the electrode to his right leg and the face mask, which was clearly too large, fell to the floor when the executioner flipped the switch. That day, George Stinney became, and today remains, the youngest person executed in the United States during the twentieth century.How was it possible, even in Jim Crow South Carolina, for a child to be convicted, sentenced to death, and executed based on circumstantial evidence in a trial that lasted only a few hours? Through extensive archival research and interviews with Stinney's contemporaries-men and women alive today who still carry distinctive memories of the events that rocked the small town of Alcolu and the entire state-Eli Faber pieces together the chain of events that led to this tragic injustice. The first book to fully explore the events leading to Stinney's death, The Child in the Electric Chair offers a compelling narrative with a meticulously researched analysis of the world in which Stinney lived-the era of lynching, segregation, and racist assumptions about Black Americans. Faber explains how a systemically racist system, paired with the personal ambitions of powerful individuals, turned a blind eye to human decency and one of the basic tenets of the American legal system that individuals are innocent until proven guilty. As society continues to grapple with the legacies of racial injustice, the story of George Stinney remains one that can teach us lessons about our collective past and present. By ably placing the Stinney case into a larger context, Faber reveals how this case is not just a travesty of justice locked in the era of the Jim Crow South but rather one that continues to resonate in our own time. A foreword is provided by Carol Berkin, Presidential Professor of History Emerita at Baruch College at the City University of New York and author of several books including Civil War Wives: The Lives and Times of Angelina Grimke Weld, Varina Howell Davis, and Julia Dent Grant.

Killing Crazy Horse is the latest installment of the multimillion-selling Killing series is a gripping journey through the American West and the historic clashes between Native Americans and settlers. The bloody Battle of Tippecanoe was only the beginning. It's 1811 and President James Madison has ordered the destruction of Shawnee warrior chief Tecumseh's alliance of tribes in the Great Lakes region. But while General William Henry Harrison would win this fight, the armed conflict between Native Americans and the newly formed United States would rage on for decades. Bestselling authors Bill O'Reilly and Martin Dugard venture through the fraught history of our country's founding on already occupied lands, from General Andrew Jackson's brutal battles with the Creek Nation to President James Monroe's epic "sea to shining sea" policy, to President Martin Van Buren's cruel enforcement of a "treaty" that forced the Cherokee Nation out of their homelands along what would be called the Trail of Tears. O'Reilly and Dugard take readers behind the legends to reveal never-before-told historical moments in the fascinating creation story of America. This fast-paced, wild ride through the American frontier will shock readers and impart unexpected lessons that reverberate to this day.

The bestselling author of The XX Brain shows women how to navigate menopause successfully and come out the other side with an even better brain.

Menopause and perimenopause are still baffling to most doctors, leaving patients exasperated as they grapple with symptoms ranging from hot flashes to insomnia to brain fog. As a leading neuroscientist and women's brain health specialist, Dr Mosconi unravels these mysteries by revealing how menopause doesn't just impact the ovaries - it's a hormonal show in which the brain takes centre stage.

The decline of the hormone estrogen during menopause influences everything from body temperature to mood to memory, potentially paving the way for cognitive decline later in life. To conquer these challenges successfully, Dr. Mosconi brings us the latest approaches - explaining the role of cutting-edge hormone replacement therapies like 'designer estrogens,' hormonal contraception and key lifestyle changes encompassing diet, exercise and self-care.

Best of all, Dr Mosconi dispels the myth that menopause signifies an end, demonstrating that it's actually a transition. Contrary to popular belief, if we know how to take care of ourselves during menopause, we can emerge with a renewed, enhanced brain - ushering in a meaningful and vibrant new chapter of life.

The first comprehensive examination of the relationship between war and public health, this book documents the public health consequences of war and describes what health professionals can do to minimise these consequences. It explores the effects of war on health, human rights, and the environment. The health and environmental impact of both conventional weapons and weapons of mass destruction (nuclear, chemical, and biological weapons) is described in chapters that cover the consequences of their production, testing, maintenance, use, and disposal. Separate chapters cover especially vulnerable populations, such as women, children, and refugees. In-depth descriptions of specific military conflicts, including the Vietnam War, the Persian Gulf War, and wars in Central America provide striking illustrations of the issues covered in other chapters. A series of chapters explores the roles of health professionals and of organisations during war, and in preventing war and its consequences. This revised second edition includes seven new chapters, including one on landmines by the Nobel Prize-winning founding director of the International Campaign to Ban Landmines.

While the depth and sophistication of South Africa’s financial and capital markets are lauded by indices the world over, South Africa is also considered to be the most unequal society in the world. The Economy On Your Doorstep probes the reasons for this tragic paradox of South African life and tries to go through and beyond the graphs, margin calls, trading updates, indices and earnings reports to explain how economic ‘actions’ frame the lives of South Africans in a transitional society faced with the challenges of unemployment, poverty and inequality.

The economy is and always has been primarily about ‘people’. How they live, what they produce, under what conditions and what social, political and environmental factors influence decisions of consumption, investment and distribution – and how they act under conditions of uncertainty, scarcity, need and crisis. After all, economies are about people coming together to produce, exchange, distribute and consume goods and services that emerge from their communities and those of others. How and under what conditions can we ensure the expansion of our productive forces, while expanding access to the base of assets, services and support that allow for the social reproduction of our entire society and workforce?

Ayabonga Cawe outlines some key areas that can and should define a policy agenda towards a ‘people’s economy’ in South Africa and the long-term objectives of such a policy programme, and engages with the political economy of 21st century South Africa through an analysis of a few selected areas of the economy and the implications of this for policy action. This is what this book is about – an exposition of what we see around us and an explanation and discussion of possible ways beyond it.

In this well-researched book, Ayabonga Cawe, a development economist, columnist and broadcaster, makes sense of the post-apartheid political economy through the lives of the many people who live and survive in it every day.

Is globalization making our world more equal, or less? Proponents of globalization argue that it is helping and that in a competitive world, no one can afford to discriminate except on the basis of skills. Opponents counter that globalization does nothing but provide a meritocratic patina on a consistently unequal distribution of opportunity. Yet, despite the often deafening volume of the debate, there is surprisingly little empirical work available on the extent to which the process of globalization over the past quarter century has had any effect on discrimination. Tackling this challenge, Discrimination in an Unequal World explores the relationship between discrimination and unequal outcomes in the appropriate geographical and historical context. Noting how each society tends to see its particular version of discrimination as universal and obvious, the editors expand their set of cases to include a broad variety of social relations and practices. However, since methods differ and are often designed for particular national circumstances, they set the much more ambitious and practical goal of establishing a base with which different forms of discrimination across the world can be compared. Deriving from a broad array of methods, including statistical analyses, role-playing games, and audit studies, the book draws many important lessons on the new means by which the world creates social hierarchies, the democratization of inequality, and the disappearance of traditional categories.

Following World War II, Puerto Ricans moved to New York in record numbers and joined a community of compatriots who had emigrated decades before or were born in diaspora. In a series of vivid images, Pioneros II: Puerto Ricans in New York City 1948-1998 brings to life their stories and struggles, culture and values, entrepreneurship, and civic, political, and educational gains. The Puerto Rican community's long history and achievements opened pathways for the city's newer Latino immigrant communities.

The gripping, behind-the scenes story of one of the most sophisticated surveillance weapons ever created, which is threatening democracy and human rights.

Pegasus is widely regarded as the most powerful cyber-surveillance system on the market – available to any government that can afford its multimillion-dollar price tag. The system’s creator, the NSO group, a private corporation headquartered in Israel, boasts about its ability to thwart terrorists and criminals: ‘Thousands of people in Europe owe their lives to hundreds of our company employees’, they declared in 2019. That may be true – but the Pegasus system doesn’t just catch bad guys.

Pegasus has been used by repressive regimes to spy on thousands of innocent people around the world: heads of state, diplomats, human rights defenders, lawyers, political opponents, and journalists. Virtually undetectable, the system can track a person’s daily movement in real time, gain control of the device’s microphones and cameras at will, and capture all videos, photos, emails, texts, and passwords – encrypted or not. Its full reach is not even known.

This is the gripping story of how Pegasus was uncovered, written by Laurent Richard and Sandrine Rigaud, the two intrepid reporters who revealed the scandal in collaboration with an international consortium of journalists. They received a leaked list of 50,000 mobile phone numbers, but they needed to prove NSO’s involvement. After a dangerous and secretive investigation spanning the globe, their findings shook the world. Tense and compelling, Pegasus reveals how thousands of lives have been turned upside down by this unprecedented threat, and exposes the chilling new ways governments and corporations are laying waste to human rights – and silencing innocent citizens.

Ivan Petrov was born in 1934 in the industrial town of Chapaevsk. His father was shot by Stalin as an 'enemy of the people', and Ivan was brought up by his mother and violent stepfather - both alcoholics, along with most of the rest of the town. By his early 20s, Ivan had also succumbed to the lure of the bottle. 'Smashed in the USSR' is his eye-opening, frequently eye-watering story.

A Field Guide to Stone Artifacts of Texas Indians identifies and describes more than 200 dart and arrow projectile points and stone tools used by prehistoric Native Americans in Texas.

In Successful Women Think Differently, Valorie Burton helps women create new thought processes that empower them to succeed in their relationships, finances, work, health, and spiritual life. In this powerful and practical guide, women will gain insight into who they really are and receive the tools, knowledge, and understanding to succeed.

You Are Capable of Far More Than You Know

The most successful women make decisions differently, set goals differently, and bounce back from adversity differently. The difference is not so much about the steps they take, but how they think in the face of obstacles and opportunities on the path to success. The truth is, scientific studies are proving what the ancient wisdom of Scripture has shown all along: You are what you think.

Award-winning author and life coach Valorie Burton teaches research-based, spiritually grounded habits that help you:

• Identify and enhance your thinking style and mindset
• Unlock the resilience-boosting power of positive emotion
• Replace overwhelm and regret with clarity and contentment
• Become more decisive and confident
• Bounce back from setbacks faster and stronger than ever

With over 100 self-coaching questions, this book helps you lay the foundation for authentic success – a life of true purpose, resilience and joy.

Arguably sociology's first classic and one of Durkheim's major works, The Division of Labour in Society studies the nature of social solidarity, exploring the ties that bind one person to the next so as to hold society together in conditions of modernity. In this revised and updated second edition, leading Durkheim scholar Steven Lukes' new introduction builds upon Lewis Coser's original - which places the work in its intellectual and historical context and pinpoints its central ideas and arguments - by focusing on the text's significance for how we ought to think sociologically about some central problems that face us today. For example: What does this text have to tell us about modernity and individualism? In what ways does it offer a distinctive critique of the ills of capitalism? With helpful introductions and learning features this remains an indispensable companion for students of sociology. A refreshed translation of one of the key works in the sociological canon, this new edition carefully guides students through the text, critically engaging with Durkheim's writing while clearly explaining his original argument. Additional material and a new introduction by Steven Lukes make this essential reading for scholars and students alike.