The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Nothing adds a touch of fab to your outfit or home decor like Smart Iron-On Glitter! This clever crafting material works without a cutting mat, so you can just load and go. So adding a little personality to a T-shirt, jean jacket, or a backpack is no sweat. Smart Iron-On works fabulously on a wide variety of materials and outlasts 50+ washes! For use with Cricut Explore® 3 and Cricut Maker® 3. For effortless application, use Cricut EasyPress®. Or apply with household iron.

Care Instructions

• Allow 24 hours after application before washing.
• Wash and tumble dry inside out.
• Do not bleach.
• If you need to iron, only iron on the backside of the garment.

This exquisite fruity floral was created by the house of Juicy Couture with perfumer Dora Baghriche Arnaud and released in 2014. A sweet addition to your perfume collection or as your signature perfume. Hints of a tropical oasis combined with the flowery bouquet creates a scent to remember.

Good quality, 100% cotton, 380gsm pre-primed canvas. Acid free and pre-primed - ready for use. Depth: 3. 8cmGrain: Medium

Good quality, 100% cotton, 380gsm pre-primed canvas. Acid free and pre-primed - ready for use. Depth: 3. 8cmGrain: Medium

Good quality, 100% cotton, 380gsm pre-primed canvas. Acid free and pre-primed - ready for use. Depth: 3. 8cmGrain: Medium

Good quality canvas laminated onto a durable base. Coated with a high quality primer. Economical canvas choice. Thickness: 4mmGrain: Medium

Good quality, 100% cotton, 280 gsm pre-primed canvas. Supplied with wooden wedges to stretch the canvas in adverse weather conditions. Depth: 1. 8cmGrain: Medium

Dala Craft Paint is a quality art product that is popular amongst artists and crafters. All colours offer superior hiding power and dry to a durable and satin sheen waterproof finish. Due to its built in UV resistance, Dala Craft Paint can be used indoors and outdoors. Can be used on a variety of materials including canvas, cardstock and paper, stones, unglazed pottery, concrete, plaster, clay items, plastic, metal and more.

Hog bristle is unlike any other natural hair in that it forms a V-shaped split or "flag" at the tip and tends to have a natural curve. Dala Series 5 brushes feature springy, natural bristles fitted to a long handle and are great for kids, and general craft applications.

Hog bristle is unlike any other natural hair in that it forms a V-shaped split or "flag" at the tip and tends to have a natural curve. Dala 504 Stubby brushes are an economical natural bristle brush with a short handle, which makes this brush a pre-school favourite.

This 4 well plastic square palette can hold up to 4 colours and can be used with many colour mediums including Dala Acrylic Paint, Craft Paint, Acrylic Drawing Ink, Watercolours and more. Great for kids paints too!

Dala Craft Paint is a quality art product that is popular amongst artists and crafters. All colours offer superior hiding power and dry to a durable and satin sheen waterproof finish. Due to its built in UV resistance, Dala Craft Paint can be used indoors and outdoors. Can be used on a variety of materials including canvas, cardstock and paper, stones, unglazed pottery, concrete, plaster, clay items, plastic, metal and more.

White Diamonds once again shows her exceptional sense of style.This sophisticated floral has notes of Italian neroli, living Amazon lily, Egyptian tuberose, Turkish rose, Italian orris, living narcissus, living jasmine, Italian sandalwood, patchouli, amber, and oakmoss.

Developed by perfumer David Apel and launched in 2007, it includes notes of bergamot, orange, neroli, cassis, grapefruit, apple, cucumber, piña colada, orange flower, jasmine, violet, muguet, freesia, cyclamen, amber, tonka beans, coco de mer, vanilla tears, cedar, sandalwood, oak moss, patchouli, vetiver and iris.

Green tea is soothing and healthy. If you don't have time to enjoy a cup, why not try this green floral for women. The fragrance features green apple, green tea and flowers.

Dala Acrylic paint has a wonderful, thick, creamy consistency that is lightfast, and value for money. Use in conjunction with Dala's extensive range of Acrylic Mediums.

Launched by the design house of Oscar de la Renta in 1977, Oscar is classified as a refined, oriental, floral fragrance. This feminine scent possesses a blend of basil, jasmine, lavender and sandalwood. It is recommended for evening wear.

Everyday millions of mothers and babies around the world thrive on Pigeon. For over half a century, Pigeon has worked tirelessly to develop medically researched products to help you give your baby the very best start in life.
When your little baby has a sudden temperature, Pigeon Fever Cool Plaster helps you to lower the temperature of your baby. These strips cool down the fever. They are very convenient and easy to use.

From the bestselling author of We are one and You are Loved comes a lyrical picture book about using your imagination, making the most of every day and above all embracing the urge to play! Let's play encourages children to dream big, to discover their environment and to be creative through playing. Filled with diverse characters in proudly South African settings, this book is sure to inspire children to make up their own stories, challenge themselves to try new games and have tons of fun with their friends.

Designed for use with CombBind systems, CombBind Binding Combs help you create stylish bound documents. Available in assorted colours and in 14 different sizes holding up to 450 sheets, these PVC combs are durable and flexible. Once bound, pages lie perfectly flat for easy note taking or photocopying.