Stock options are no longer solely an executive perk. While most books on the subject focus on how business owners can set up a stock options program for their company, this book shows option holders at all levels the keys to exercising one of the most lucrative benefits in today's booming market. This friendly guide brings you:

• Clear, detailed explanation of the different types of stock options-pre-IPO versus post-IPO options
• Clarification of realistic tax and legal consequences to consider when handling stock options
• Descriptions that outline the purpose, pros, and cons of Employee Stock Purchase Plans, 401(k)s, and other company investment vehicles
• Warning signs to look for and why your options might turn out to be worthless
• Advice on what happens to your options if you leave the company or when your company is bought out by another
• And much more!

Finding the next major bull market shares. Have you ever wondered what the world's largest investors rely on to make their decisions? Analysts David Fuller and Eoin Treacy count some of the world's largest sovereign wealth funds, pension funds, traders and investors as subscribers. Their approach to measuring the rhythm of the market has been the secret weapon of alpha generators for decades. Now for the first time a book is available that sets out the approach to market analysis they employ on a daily basis at FT-Money.com using macro, behavioural, fundamental and technical cues. At the heart of this approach is a groundbreaking application of the insights of crowd psychology to financial markets, underpinned by a factual use of technical analysis. We can fall in love with our investments. No other emotion describes why it is so difficult to sell. After all, breaking up is hard to do. Greed and Fear are useful frames of reference for commentators but Love explains much more of what's going on, and for the first time you can find out exactly how it powers (or undermines) markets - and how to make money in response.Above all, Fuller and Treacy's approach reveals something astonishing taking place in the markets right now. We are living in one of the most exciting periods of human history: a confluence of powerful themes is setting the stage for a major secular bull market in the decade 2015 to 2025. In the meantime, interest rates will need to normalise, which is likely to provide everyone with an unmissable buying opportunity. Crowd Money closes by revealing over 125 shares ideally placed to be the global bull market stars of tomorrow.

In an easy-to-understand, nontechnical yet mathematically elegant manner, An Introduction to Exotic Option Pricing shows how to price exotic options, including complex ones, without performing complicated integrations or formally solving partial differential equations (PDEs). The author incorporates much of his own unpublished work, including ideas and techniques new to the general quantitative finance community.

The first part of the text presents the necessary financial, mathematical, and statistical background, covering both standard and specialized topics. Using no-arbitrage concepts, the Black Scholes model, and the fundamental theorem of asset pricing, the author develops such specialized methods as the principle of static replication, the Gaussian shift theorem, and the method of images. A key feature is the application of the Gaussian shift theorem and its multivariate extension to price exotic options without needing a single integration.

The second part focuses on applications to exotic option pricing, including dual-expiry, multi-asset rainbow, barrier, lookback, and Asian options. Pushing Black Scholes option pricing to its limits, the author introduces a powerful formula for pricing a class of multi-asset, multiperiod derivatives. He gives full details of the calculations involved in pricing all of the exotic options.

Taking an applied mathematics approach, this book illustrates how to use straightforward techniques to price a wide range of exotic options within the Black Scholes framework. These methods can even be used as control variates in a Monte Carlo simulation of a stochastic volatility model."

A comprehensive portfolio optimization guide, with provided MATLAB code Robust Equity Portfolio Management + Website offers the most comprehensive coverage available in this burgeoning field. Beginning with the fundamentals before moving into advanced techniques, this book provides useful coverage for both beginners and advanced readers. MATLAB code is provided to allow readers of all levels to begin implementing robust models immediately, with detailed explanations and applications in the equity market included to help you grasp the real-world use of each technique. The discussion includes the most up-to-date thinking and cutting-edge methods, including a much-needed alternative to the traditional Markowitz mean-variance model. Unparalleled in depth and breadth, this book is an invaluable reference for all risk managers, portfolio managers, and analysts. Portfolio construction models originating from the standard Markowitz mean-variance model have a high input sensitivity that threatens optimization, spawning a flurry of research into new analytic techniques. This book covers the latest developments along with the basics, to give you a truly comprehensive understanding backed by a robust, practical skill set. * Get up to speed on the latest developments in portfolio optimization * Implement robust models using provided MATLAB code * Learn advanced optimization methods with equity portfolio applications * Understand the formulations, performances, and properties of robust portfolios The Markowitz mean-variance model remains the standard framework for portfolio optimization, but the interest in and need for an alternative is rapidly increasing. Resolving the sensitivity issue and dramatically reducing portfolio risk is a major focus of today's portfolio manager. Robust Equity Portfolio Management + Website provides a viable alternative framework, and the hard skills to implement any optimization method.

Learn all you need to know about trading and forecasting with technical analysis

"Kase on Technical Analysis" is the ultimate guide to forecasting and trading technically, a comprehensive "all you need to know" review of the topics. Award-winning instructor, Cynthia A Kase, CMT1, MFTA2, engineer, veteran energy trader, and one of the world's preeminent market technicians, captures her 30 plus years of experience in thirteen half-hour sessions, for more than six in-depth hours on technical analysis essentials. Viewers will develop a better understanding of charting and technical indicators, and get an inside look at cutting edge material based on Kase's own unique indicators and innovative approaches to trading and forecasting. The video describes key techniques for interpreting market behavior and developing a technical approach to trading. The workbook provides practice exercises that reinforce the concepts learned as Kase guides viewers through the various methodologies and their real-life applications to successful market interactions.

Technical analysis is based on the premise that the behavior of a market reveals all that is known about it. Price action, volatility and rates of price changes may be harnessed by Kase's techniques to forecast future prices, identify low risk, high reward trading opportunities, and to cut losses while letting profits run. "Kase on Technical Analysis" shows how it's done, providing clear and wide-ranging instruction and expert insight that helps viewers to: Build a foundational understanding of charting and technical indicators, including an introduction to latest techniquesLearn the most important technical methods for interpreting and analyzing market behaviorEffectively apply technical analysis to trading strategy, risk management and market forecastingFormulate entry and exit strategies by using pattern recognition and properly applying technical indicators

Technical analysis is a core discipline used by successful traders to assess market conditions and time trades. This package covers the aspects of technical analysis needed for intelligent interaction with the markets, from theory to practice, with concrete guidance toward real-world application. For traders wanting to "come up to speed" on technical analysis, for those wanting a refresher on the topic, as well as for seasoned traders looking for new ideas, "Kase on Technical Analysis" provides deep insight from a global authority.

1 Chartered Market Technician awarded by the Market Technicians Association
2 Master of Financial Technical Analysis awarded by the International Federation of Technical Analysts

"Written by a recognized and well respected authority on penny stocks, Peter Leeds has a complete commitment to ethics, as well as a front-and-center admission that 95% of penny stocks are poor choices, both of which fly in the face of the industry's conventional position. Readers learn to find the 5% that pass proprietary Leeds Analysis, which empowers regular people (even first time investors) to find life-changing investments, which they can buy for small amounts and make surprisingly large returns. Using methods of fundamental analysis honed over many years, Peter Leeds discovers value in companies that others can't see. You'll learn how to look at a firm's future earnings trend, its efficiency compared to competitors, and the soundness of its financial structure. Leeds offers innovative methods of technical analysis to generate long-term investment success."--

"Clive Lambert is one of the UK's leading experts in the use and application of Japanese candlestick chart analysis. I have known him for many years and have learnt to greatly respect his depth of knowledge and the objectiveness it brings to his market strategies." - Adam Sorab, Chairman, Society of Technical Analysts (STA) The aim of this book is to introduce candlestick analysis to anyone from an absolute beginner to an experienced market professional. The text is written to be simple enough for someone new to the topic, but should not exclude those with more experience. The author's aim is to change the simple viewing of a candlestick chart into a search for the answer to the perennial question: "Who's controlling the market; the Bulls or the Bears?" Candlesticks are a fantastic way of getting a clear idea of market direction, and any changes that may be taking place in price trends. In this exciting new book, Clive Lambert walks you through what candlesticks are, the major patterns and importantly, the psychology behind them, using straightforward language that will appeal to all levels of ability. Having outlined the key patterns and described the real-life application of the techniques, he then ends the book with his 10 golden rules for trading with candlesticks. This book is a no-nonsense guide to the methodology and practical usage of this ancient Japanese charting technique and essential reading for any trader, broker or market operative, regardless of their level of experience or the markets they are involved in.

Harnessing probabilities with groundbreaking precision Future Trends from Past Cycles explains how to identify potential future trends and turning points in equity prices (short, long and medium-term) by analysing past cycles in market data. Brian Millard's renowned technical expertise and mathematical insight forms the basis of this fascinating guide, built around a blend of cycle, channel and probability analysis. With a thoroughly documented methodology, and numerous worked examples at every step of the process, this is an exceptionally lucid and insightful contribution to the literature of technical analysis. It will help the trader to harness probabilities to their advantage, and to limit their risk, with greater precision than ever before. Finding the key 10% with a trading triple lock This book teaches you how to use cycles in your trading in a way that hasn't been attempted previously. At its heart are the three disciplines of cycle, channel and probability analysis, which ensure a triple lock on probability - massively reducing the blind spots and speculative nature common to more one-dimensional technical approaches. While the general view of technical analysts is that virtually all securities can be analysed for future movement, the detailed workings and research in this book shows that this is not the case. Only a small number, around 10%, have cycles which extrapolation shows to be currently in a stable state and which therefore would appear to be predictable. Brian Millard details the mechanics of identifying this 10% - estimating the stability of trend positions, drawing probability boundaries for price positions, and deducing the core probability of any given price trend. He looks closely at the various forms of risk at play in the markets, uncovers the hidden mathematics of price movement, and shows how to simulate future movements; as well as presenting ideas on the best new ways to read cycles, evaluate mathematical trends, plot moving averages and anticipate turning points. Like the work of J. M. Hurst, Millard's forbear, Future Trends "shows what is possible when approaching the markets with a measured, logical technique based on firm mathematical and scientific logic." It is the essential final book from an acclaimed technical analyst and author.

The easy way to get started in stock charts Many trading and technical analysis books focus on how to use charts to make stock trading decisions, but what about how to actually build a chart? Stock Charts For Dummies reveals the important stories charts tell, and how different parameters can impact what you see on the screen. This book will explain some of the most powerful display settings that help traders understand the information in a chart to find outperformance as its beginning. Stock Charts for Dummies will teach you how to build a visually appealing chart and add tools based on the type of trading or investing decision you're trying to make. It will also introduce you to the pros, cons, and best practices of using three key types of charts: Candlesticks, Bar Charts, and Line Charts. Build and use technical chart patterns Increase profits and minimize risk Track and identify specific trends within charts A unique guide for beginning traders and investors, Stock Charts for Dummies will help you make sense of stock charts.

Acquisitions have a poor record of creating value for shareholders. Studies have shown that as many as 70% of mergers and acquisitions fail to meet their objectives. Some even bankrupt the acquiring company. Why is this? Managers often have too little experience with the acquisition process or make acquisitions for the wrong reasons. Smarter Acquisitions will make sure you are part of the 30% that get it right. By following ten key steps you can ensure that you get real value from your acquisitions. It covers the entire acquisition process, from identifying targets through to integrating the new company, providing you with the knowledge you need to lead an acquisition or to participate at any stage. Private equity is now a massive force in the marketplace This book gives you an overview of this recently emerging phenomenon and will help you explore when you could profitably incorporate this option into your acquisitions strategy.

A realistic guide to day trading today's stock market The Truth About Day Trading Stocks is an uncompromisingly realistic look at the challenges involved in becoming a successful day trader. Based on author Josh DiPietro's ten years of experience as a day trader, this book dissects the psychological and strategic pitfalls that cause most aspiring day traders to fail. Written in an engaging and sometimes humorous tone, The Truth About Day Trading Stocks relates his own experiences, and in so doing, provides the reader with valuable lessons. This book is an antidote to trading industry hype that encourages traders to believe that trading is easily learned and is a fast path to wealth. It explains that the conventional route of attending seminars, buying software, and opening an account with a major brokerage house is a path to failure. Instead, a trader must learn hard lessons of self-discipline, consistency, and staying in the game for the long haul to have a real chance of success. The goal of this guide is to slow down the over-eager, over-optimistic amateur day trader by imparting a realistic view of the challenges of day trading and providing tools, techniques, and insights to become a successful trader without losing a huge amount of money in the process. Josh DiPietro (West Dennis, MA and New York, NY) has been day trading stocks for ten years. He operates a Web site, www.daytraderjosh.com, and provides training programs for aspiring day traders.

Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the world's largest companies. No longer satisfied with operating on the fringes of business, they are now a firm fixture in the boardroom. Up to a quarter of public companies could be targeted by activist campaigns in the coming years, with directors and executives at those corporations threatened with losing their jobs. The trend, which began in corporate America, has spread to the UK, Europe and Asia, taking in several high profile companies. Barbarians in the Boardroom tells a compelling story of boardroom bust ups, dumped CEOs triumphant activists and pared back companies. It reveals real-life examples and interviews with executives and investors to explain why and how activist investors have managed to storm Wall Street and tear down City citadels. Owen Walker provides an insight into the way activists think, how they decide to target a company and how directors and executives could possibly work with them rather than against them. 'A terrific book about the personalities, strategies, and tactics of high-profile activist investors. The stories are fascinating about the activist game plan and how it is changing...' Robert J. Swieringa, Professor and Dean Emeritus, Johnson Graduate School of Management, Cornell University 'Excellent overview of activist hedge funds - it tells readers how these funds brought about significant changes in corporate boardrooms.' Robert C. Pozen. Senior Lecturer at MIT Sloan School, former Chair of MFS Investment Management "A great guide to how activist investors work - essential for corporate directors, investors and anyone with a passing interest. Filled with insights into a number of the most high-profile personality clashes and boardroom battles." Barry Parr, Co-Chair of Pension Trustees AMNT and Non-Exec Director of CrowdBnk Ltd "Barbarians in the Boardroom is an excellent forensic analysis of the new era of activist investing and the first to cover campaigns that have ousted S&P 500 boards, promoted giant mergers and permanently changed the roles played by boards of directors." Josh Black, Editor-in-Chief, Activist Insight 'The rise of shareholders activists is one of the great capital market stories of the day. Packed with riveting tales from the activist battlefront, Owen Walker's book does it full justice.' John Plender, Financial Times Columnist

Since around the turn of the millennium there has been a general acceptance that one of the more practical improvements one may make in the light of the shortfalls of the classical Black-Scholes model is to replace the underlying source of randomness, a Brownian motion, by a Levy process. Working with Levy processes allows one to capture desirable distributional characteristics in the stock returns. In addition, recent work on Levy processes has led to the understanding of many probabilistic and analytical properties, which make the processes attractive as mathematical tools. At the same time, exotic derivatives are gaining increasing importance as financial instruments and are traded nowadays in large quantities in OTC markets. The current volume is a compendium of chapters, each of which consists of discursive review and recent research on the topic of exotic option pricing and advanced Levy markets, written by leading scientists in this field.

"In recent years, Levy processes have leapt to the fore as a tractable mechanism for modeling asset returns. Exotic option values are especially sensitive to an accurate portrayal of these dynamics. This comprehensive volume provides a valuable service for financial researchers everywhere by assembling key contributions from the world's leading researchers in the field."
-- Peter Carr, Head of Quantitative Finance, Bloomberg LP

"This book provides a front-row seat to the hottest new field in modern finance: options pricing in turbulent markets. The old models have failed, as many a professional investor can sadly attest. So many of the brightest minds in mathematical finance across the globe are now in search of new, more accuratemodels. Here, in one volume, is a comprehensive selection of this cutting-edge research."
--Richard L. Hudson, former Managing Editor of "The Wall Street Journal Europe," and co-author with Benoit B. Mandelbrot of "The (Mis)Behaviour of Markets: A Fractal View of Risk, Ruin and Reward"

This is the only comprehensive UK-published guide to short-term trading, combining detailed reference information with the author's advice on strategy and tactics. Every serious trader in the UK needs this book - not a nice-to-have, but a must-have! The 10 key things you will learn: - Detailed description of the different trading platforms (SEAQ, SETS, SETSmm, SEATS Plus) on the London Stock Exchange. - How to deal inside the spread in market making stocks and get the best price. - How auctions work on the London Stock Exchange platforms. - The importance of direct market access for active traders. - The secrets of programme trading, index arbitrage and block deals. - How the cash, futures, lending and derivatives markets interact. - The secrets and risks of short selling. - Which directors' deals to follow and which are irrelevant. - How to make money from takeover situations. - Secret strategies from an established and successful trader.

Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour and shows how "following the herd" can have disastrous results. It demonstrates how your ability to make money in the world's financial markets depends critically on your ability to make decisions independently of the crowd. Given the impact of the global credit crunch, it has become even more essential to be able to distinguish between short-term and longer-term trends at a time when panic selling and 'fire-sale' purchases are common. Forecasting Financial Markets details the three dimensions essential to achieve successful trading, including an ability to understand the forces at work in logical terms, recognize (and neutralize) any emotional responses to market fluctuations, and design an investment process or trading system that generates objective 'buy' or 'sell' signals. Taking the author's latest research into account, this important book provides you with an in-depth assessment of the phenomenon of cycles, patterns of economic and financial activity, and how to use cycles as a forecasting tool - including the author's forecasts for when the global economy will emerge from its current downturn.

This book is aimed at providing simple quantitative strategies that individual investors can implement with little work using simple, free or cheap tools and services.

Play the forex markets to win with this invaluable guide to strategy and analysis Day Trading and Swing Trading the Currency Market gives forex traders the strategies and skills they need to approach this highly competitive arena on an equal footing with major institutions. Now in it's third edition, this invaluable guide provides the latest statistics, data, and analysis of recent events, giving you the most up-to-date picture of the state of the fast-moving foreign exchange markets. You'll learn how the interbank currency markets work, and how to borrow strategy from the biggest players to profit from trends. Clear and comprehensive, this book describes the technical and fundamental strategies that allow individual traders to compete with bank traders, and gives you comprehensive explanations of strategies involving intermarket relationships, interest rate differentials, option volatilities, news events, and more. The companion website gives you access to video seminars on how to be a better trader, providing another leg up in this competitive market. The multi-billion-dollar foreign exchange market is the most actively traded market in the world. With online trading platforms now offering retail traders direct access to the interbank foreign exchange market, there's never been a better time for individuals to learn the ropes of this somewhat secretive area. This book is your complete guide to forex trading, equipping you to play with the big guys and win on your own terms. * Understand how the foreign currency markets work, and the forces that move them * Analyze the market to profit from short-term swings using time-tested strategies * Learn a variety of technical trades for navigating overbought or oversold markets * Examine the unique characteristics of various currency pairs Many of the world's most successful traders have made the bulk of their winnings in the currency market, and now it's your turn. Day Trading and Swing Trading the Currency Market is the must-have guide for all foreign exchange traders.

Discover the best ways to build, protect, and sustain family and business wealth across generations! Wealth is the world's most valuable guide to wealth management for individuals, families, business owners, and the "upwardly affluent." In the six years since Stuart Lucas first wrote this book, however, the financial world has changed dramatically. Throughout the financial crisis and beyond, Lucas has led the University of Chicago's Private Wealth Management program, teaching more than 500 members of the world's wealthiest families. Now, he brings together extraordinary insights and constructs informed by this experience. Wealth, Updated and Revised Edition retains its core advice, which has been tested and proven by the worst financial crisis since the Great Depression. However, Lucas has updated his exclusive Strategic Wealth Management Framework to help even more individuals, families, and entrepreneurs aspiring to wealth or seeking to protect it. Lucas highlights key value drivers - family purpose, the economic engine, and leakage management - that mark the difference between family enterprises that succeed for generations and those that fail. He offers updated, sage advice on making financial decisions, evaluating "expert" advice, running a family business office, tax/estate planning, philanthropy, wealth preservation, and more. Since developing a family's human capital is the best antidote to Wall Street excess, this edition adds even more robust and actionable guidance for building a culture of Entrepreneurial Stewardship: one that enables and encourages all family members to flourish, and improves the odds that families can sustain wealth. This book is for all successful business owners and anyone who possesses (or aspires to own) substantial financial assets, whether earned or inherited. It will also be of keen interest to investment advisors, business consultants, business brokers, wealth industry practitioners, lawyers, accountants, tax advisors, and others who counsel the wealthy (and upwardly affluent) about wealth management.

With the right broker, and just a few hundred dollars or pounds, anyone can become a leveraged trader. The products and tools needed are accessible to all: FX, a margin account, CFDs, spread-bets and futures. But this level playing field comes with great risks. Trading with leverage is inherently dangerous. With leverage, losses and costs - the two great killers for traders - are magnified. This does not mean leverage must be avoided altogether, but it does mean that it needs to be used safely. In Leveraged Trading, Robert Carver shows you how to do exactly that, by using a trading system. A trading system can be employed to tackle those twin dangers of serious losses and high costs. The trading systems introduced in this book are simple and carefully designed to use the correct amount of leverage and trade at a suitable frequency. Rob shows how to trade a simple Starter System on its own, on a single instrument and with a single rule for opening positions. He then moves on to show how the Starter System can be adapted, as you gain experience and confidence. The system can be diversified into multiple instruments and new trading rules can be added. For those who wish to go further still, advice on making more complex improvements is included: how to develop your own trading systems, and how to combine a system with your own human judgement, an approach Robert has nicknamed Semi-Automatic Trading. For those trading with leverage, looking for a way to take a controlled approach and manage risk, a properly designed trading system is the answer. Pick up Leveraged Trading and learn how.

Critical Praise… "In my interviews with over 30 of the best traders of our time, there were some questions that I raised in each conversation. One of these was: Are there any books that you found particularly valuable and would recommend to aspiring traders? By far, the most frequent response was Reminiscences of a Stock Operator—a book that was over 70 years old!" —from the Foreword by Jack Schwager Author of Market Wizards and The New Market Wizards "Although Reminiscences…was first published some 70 years ago, its take on crowd psychology and market timing is as timely as last summer’s frenzy on the foreign exchange markets." —Worth magazine "The most entertaining book written on investing is Reminiscences of a Stock Operator, by Edwin Lefèvre, first published in 1923." —The Seattle Times "The best book I’ve read is Reminiscences of a Stock Operator. I keep a supply for people who come to work for me." —Martin Zweig "After 20 years and many re-reads, Reminiscences is still one of my all-time favorites." —Kenneth L. Fisher Forbes Offering timeless lessons about the market and investor psychology, Reminiscences of a Stock Operator has enriched the lives of generations of investors and continues to be the most widely read and celebrated investment book ever written.

Praise for Algorithmic Trading "Algorithmic Trading is an insightful book on quantitative trading written by a seasoned practitioner. What sets this book apart from many others in the space is the emphasis on real examples as opposed to just theory. Concepts are not only described, they are brought to life with actual trading strategies, which give the reader insight into how and why each strategy was developed, how it was implemented, and even how it was coded. This book is a valuable resource for anyone looking to create their own systematic trading strategies and those involved in manager selection, where the knowledge contained in this book will lead to a more informed and nuanced conversation with managers." DAREN SMITH, CFA, CAIA, FSA, Managing Director, Manager Selection & Portfolio Construction, University of Toronto Asset Management "Using an excellent selection of mean reversion and momentum strategies, Ernie explains the rationale behind each one, shows how to test it, how to improve it, and discusses implementation issues. His book is a careful, detailed exposition of the scientific method applied to strategy development. For serious retail traders, I know of no other book that provides this range of examples and level of detail. His discussions of how regime changes affect strategies, and of risk management, are invaluable bonuses." Roger Hunter, Mathematician and Algorithmic Trader

The Defensive Value Investor presents a simple and comprehensive strategy for building and managing a share portfolio. Defensive investing focuses on strong, steady companies that produce decent rates of income and capital growth, but with risk often coming from a lofty share price. Value investing on the other hand is focused on buying companies on the cheap, but the danger is that these companies are cheap for a reason. Defensive Value combines the two and involves buying relatively defensive companies at value for money prices. John Kingham explains how to screen for shares with the best combination of quality, value, income and growth, how to conduct a thorough qualitative analysis, when to buy, when to sell, and how to combine your investments into an easily manageable portfolio to reduce risk and increase returns. He also illustrates the method throughout with the help of real-life examples. Each step of the process has a simple "rule of thumb" to make it easy to remember what you should do. When these rules are put together they provide a checklist of straightforward, actionable statements for the Defensive Value Investor to follow. You may choose to adopt the full Defensive Value approach, or you may prefer to incorporate some of the techniques into your own share analysis. Either way, this comprehensive book is an essential addition to the library of every investor.

This classic study of German creditbanks was first published in 1930 and even now deserves its place as a fundamental text on banking in Germany. It is a valuable comparative study of one important type of financial institution and represents a detailed survey of Joint Stock Banking in Germany in the pre-war, war and post-war periods upt o 1928.

There are two sides to everything, except the stock market. In the stock market there is only one side--the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you--with detailed, annotated charts--how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.