A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

• Power words for heightening impact
  
• Positive personal qualities for selling oneself
  
• Cliches to avoid
  
• Color names beyond just red, white, blue, yellow, etc.
  
• Words that reflect current trends in popular culture
  

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

The Penguin Concise Thesaurus is the ideal desk companion for all writers. Authoritative, wide-ranging, up-to-date and easy to use, it offers a vast selection of synonyms for over 15,000 words. Whether you’re solving a crossword or searching for an imaginative phrase for a piece of writing, this companion to The Penguin Concise English Dictionary is an essential reference work.

• Contains nearly 400,000 synonyms

• Ranges from standard and formal English to slang and jargon

• Includes hundreds of contemporary buzzwords and expressions, from chill out to snail mail

• Lists words closest in meaning first

• Gives helpful examples to pinpoint the nuances of particular words

- More than 6000 idioms from spoken and written English, like go postal, it's all gone pear-shaped, and be on the same page

- Wide coverage of both American and British English

- Clear, accurate definitions, written using the Longman 2000-word Defining Vocabulary

- Unique Idiom Activator (R) helps you choose the right idiom

- Thousands of examples

Advanced

This completely new dictionary is the most extensive phrasal verbs dictionary available. All examples are corpus-based, which means they are natural and authentic, and all definitions are written using the 2,000 word Longman Defining Vocabulary, so they are easy to understand.