Peter Rabbit Tickle! Tickle! is a great way to make your baby giggle! Only the very softest furry fabrics have been used in this gorgeous touch and feel book, so your baby will want to stroke and tickle every baby animal again and again! Soft and gentle rhyming text complements the pastel colours of the illustrations and the contemporary style of the design.

The best-selling title Hug Me is now available as an amazing fluffy bedtime book that is sure to be huge hit in-store

Babies and toddlers will love this interactive touch-and-feel tab book from the best-selling Baby Touch series.

Use the animal shaped tabs to help turn the pages and find and name the different animals throughout.

There are also big, stimulating touch-and-feel areas to stroke and talk about on every page - which animal feels soft? Which one feels bumpy?

With each page containing differently themed animals from pets and farm to under the sea, this title is a perfect first word book for all young children.

The perfect introduction to learning opposites! Baby Touch: Opposites is a bold, bright board book perfect for little hands to explore. With high-contrast colours and touch-and-feels on every double page, this book helps to stimulate your baby's senses as well as gently helping to teach first key opposites such as big and small, quiet and loud, and up and down. Sensory development First words Recommended for children aged 0+ Illustrated by Lemon Ribbon Studio Also available: Baby Touch: Feelings Baby Touch: Numbers Baby Touch: Shapes Baby Touch: Colours Baby Touch: Animals: a black-and-white book

The perfect gift for a new mum on Mother's Day! With bright, high-contrast colours and exciting touch-and-feels, Baby Touch: Hello Mummy is perfect for sharing and will help to engage your baby's senses as they discover all sorts of babies and their mummies. Meow along with mummy cat, quack along with mummy duck - and look out for a mirror surprise at the end! Sensory development Boosts motor skills Recommended for children aged 0+ Illustrated by Lemon Ribbon Studio Also available: Baby Touch: Hello, Daddy! Baby Touch: Happy Birthday Baby Touch: Feelings Baby Touch: Tummy Time Baby Touch: Ears cloth book Baby Touch: Tails cloth book

A brilliant board book from bestselling author-illustrator, Nick Sharratt. Lift the flaps to reveal your favourite octopus! Will it be the Cuckoo Clocktopus, the Scary Shocktopus or maybe even the Party Frocktopus? There's an octopus for everyone in this fantastically colourful sequel to the hugely popular Elephant Wellyphant, shortlisted for the Roald Dahl Funny Prize. Now in a handy board book edition that's perfect for young children. Collect them all: Elephant Wellyphant, Moo-Cow Kung-Fu Cow and Octopus Socktopus. Reviews for Octopus Socktopus: "My daughter laughs beginning to end" - Chemikalfaire, Toppsta "A genuinely brilliant kids book" - Giles Knight, Goodreads "Hugely popular with the three year old. Bright, interactive, funny." - Deborah, Goodreads "Perfect for sharing" - BookTrust

This sweet, soft and stackable first cloth book is the perfect way to introduce babies to the animals of the jungle! This beautiful jungle-themed cloth book features first animal names and colourful, high-contrast illustrations on a coloured background. Babies are born with undeveloped vision and researchers have found that they strongly prefer high-contrast images that stand out in their blurry new world. They can marvel at the brightly-coloured jungle animals of all kinds on these soft cloth pages. The small and chunky cubed format makes it easy to grasp and play with. Each book in the series sits inside a sturdy, reusable box featuring atmospheric illustrations. The boxes can be stacked and arranged to form different patterns as a bonus puzzle game! Little ones will be enthralled by these delightful and giftable books as they develop their vision and language skills, as well as hand-eye coordination. Other titles available in this series of beautiful cloth books are Dinosaurs, Ocean and Farm.

God Bless You and Good Night sparked a series that is as beloved as it is adorable. The original board book has sold more than 315,000 copies and continues to grow in sales. This touch-and-feel book is perfect for home and as a beautiful gift option for baby showers and birthdays or as an announcement gift for soon-to-be grandparents.

From the polar bear's soft fur to the elephant's leathery skin to the silky grass of the African grasslands, God Bless You and Good Night Touch and Feel offers a new way to interact with this classic story of animals preparing for bed.

The A God Bless Book series has sold nearly 700,000 units and has appeared on numerous bestseller lists.

Talking to babies is absolutely vital from the day they are born. These books are specially created to help bathe babies in language - the key to later speech development.

Babies will squeal with happiness when they see and touch all the friendly creatures in their different homes, in this special fold-out roundabout book that is perfect to set up on the floor for tummy time. From dolphins to foxes, there are lots of animals to spot, and the pages have large textured areas to touch and explore. This title also introduces animal sounds for carers and babies to roar, squeak and splash along with. The charming art and lots to talk about on every page mean that this book is sure to become a firm favourite.

Also available: Farmyard Friends, Go, Car, Go!

Babies will love this bright and bold high-contrast book, perfect for sharing from birth. High-contrast colours are easy for very little babies to focus on, and along with the fun textures to feel, Splish Splash will engage and entertain babies as their eyesight and senses develop. The friendly animal characters will guide you through the book, and there are lots of extra sounds to make (swish!) and fun things to spot. Splish Splash aids the development of early coordination by encouraging babies to reach for and explore the bumpy, smooth and shiny textures. Babies will react with delight as they touch and feel the pictures of friendly sea creatures, while the simple text prompts parent interaction. The perfect first book to share with your baby! Also available: Moo Peek-a-Boo, On the Move, Funny Faces, Animal Train, Bath Time

See, Touch, Feel: Christmas is a fun first sensory book, especially designed for very young children. It features tactile pages for babies to touch and feel and festive artwork created from hand prints and foot prints, which parents can then create together with their own child. Another title in the successful Priddy Books See, Touch, Feel series, this is an ideal Christmas gift to share over the Christmas season.

Peppa and George love magical creatures! Peppa and George are having a sleepover at Granny and Grandpa Pig's house. Granny Pig is reading a bedtime story. Share their dreamy bedtime adventure, and touch a shimmery mermaid, bumpy dragon, squishy narwhal, shiny fairy wings and soft unicorn in this fun touch-and-feel book.

Take an exciting trip on different Things That Go! Lift the giant flaps to reveal the vehicles and touch lots of exciting textures. Feel a boat's rubbery hull, a tractor's bumpy wheels and a silky hot-air balloon!

With something to spot or count on every page too, each colourful book in the My First Touch and Find series will provide lots of fun for older babies and toddlers.

With bright and friendly illustrations from Tiago Americo, which really bring the vehicles to life.

Also available in this tactile series: Dinosaurs, Park, Farm, Zoo, Sea, Beach, Jungle

Baby Touch: Feelings is a bright, interactive board book from Ladybird's best-selling Baby Touch series. With high-contrast colours and a touch-and-feel on every double page, this book is perfect for sharing and helps to stimulate your baby's senses while introducing them to first feelings. Read along with your little one and explore all kinds of emotions - and look out for a mirror surprise at the end! Sensory development First feelings Recommended for children aged 0+ Illustrated by Lemon Ribbon Studio Also available: Baby Touch: Shapes Baby Touch: Words Baby Touch: Numbers Baby Touch: Colours Baby Touch: Faces: a black-and-white book

Babies and toddlers will love this interactive touch-and-feel bedtime book from Ladybird's best-selling Baby Touch series. Time for bed, sleepy baby! Say night night to all the animals, plants and vehicles. Colours fade from light to dark throughout the book, until it's night time and time for baby to go to bed. With touch-and-feel patches, star-shaped peepo holes and gentle, calming text, this beautiful book is ideal for young children from birth upwards and is the perfect way to sooth your baby before bedtime.

Meet five adorable kangaroos in this exciting addition to the much-loved That's not my... series. Babies and toddlers will love touching the textured patches as they meet kangaroos with smooth tails, rough noses and fluffy ears. The bright pictures and textures to stroke are designed to help develop sensory and language awareness.

Don't tickle the dinosaur! You might make it grunt... Little ones just won't be able to resist tickling the touchy-feely patches to hear each dinosaur make a sound in this hilarious novelty book. At the end, readers will find all the dinosaurs being noisy at once. An exciting new series for babies and toddlers, from the creators of That's not my...

There's a mob of cute and curious meerkats to meet in this colourful touchy-feely board book, perfect for young animal-lovers. From smooth noses to tufty tails, little fingers will love feeling the different textures on every page as they look for their meerkat. A joy to share together - don't forget to spot the little white mouse on every page!

This adorable board book is perfect for sharing with babies during their first Halloween! With simple text, bright illustrations and an exciting touch-and-feel on every spread, this gorgeous board book is packed with spooky fun and helps to engage your baby's senses while introducing them to Halloween. This touch-and-feel playbook: Encourages sensory development Introduces first words Recommended for children aged 0+ Illustrated by Lemon Ribbon Studio Also available: Baby Touch: My First Book: a black-and-white book Baby Touch: Nursery Rhymes Baby Touch: Farm Baby Touch: Happy Christmas!

A delightful boxed set with a copy of a top-selling That's not my... title and an incredibly cute soft toy. Babies and toddlers will love exploring the touchy-feely textures, hunting for the little white mouse and playing with the cuddly soft toy.