My Best Friend is a: Giraffe is a fantastic touch-and-feel title in a brand new series by Priddy Books. With a padded, embroidered character on the cover and a unique touch-and-feel to discover on every spread, this sturdy board book is ideal for babies who love exploring the world with their hands. The simple rhyming text and playful artwork invites baby to join the mischievous giraffe and see all the silly scenarios she finds herself in.

Julia Donaldson's favourite characters are now in gorgeous board books with lovely soft felt flaps for toddlers to lift and find fun things.Where has Stick Man gone? Can you find him? Lift the colourful felt flaps in this fun chunky board book, perfect for small hands, until you find Stick Man! While there is so much fun to be had, this board book will also help increase hand-eye co-ordination, develop speech and aid learning through repetition. Based on the bestselling book Stick Man by Julia Donaldson and illustrated by Axel Scheffler, the creators of The Gruffalo - both of which have been made into animated films and shown on BBC1. Julia's Zog, and it's sequel Zog and the Flying Doctors, have also been made into animated films which first screened on BBC1 on Christmas Day Superworm will debut on BBC1 December 2021

Touch the Gruffalo's terrible tusks, feel his knobby knees and tickle his purple prickles with this interactive touch and feel book based on the bestselling picture book.

Perfect for young Gruffalo fans, The Gruffalo Touch and Feel Book is part of an exciting range of books for toddlers, featuring Julia Donaldson and Axel Scheffler's iconic creation, the Gruffalo. Specially designed to appeal to even the youngest child, simple patterns and bright colours combine with Axel Scheffler's instantly recognizable artwork to keep preschool children entertained for hours.

Also available in the My First Gruffalo series: My First Gruffalo Little Library, The Gruffalo Puppet Book and Gruffalo Growl

Meet five friendly elephants in this adorable addition to the much-loved That's not my... series. Babies love the best-selling That's not my... books with their bold illustrations, patches to stroke, and a mouse to spot on every page, all designed to develop sensory and language awareness.

This interactive board book series features the classic touch-and-feel concept but with a fun, stylish Wee Gallery twist! Each spread features an intriguing textile and a different animal character to spark the curiosity of babies and toddlers. In Wee Gallery: Touch-and-Feel Scales, meet seven incredibly cute animals who all feature super special scales! Little ones will love feeling the different textures and materials, whether it be the bumpy back of a prickly pangolin or the smooth and shiny skin of a slinky snake. Striking illustrations from Wee Gallery plus clever textures will excite the reader and help develop sensory and motor skills, and expand language skills. Bold, high contrast, colourful artwork will keep young children engaged and stimulated for hours on end, while encouraging key recognition and identification skills. Also available in the Wee Gallery Touch-and-Feel series are Tails, Ears and Wings.

Meet five adorable chicks in this delightful Easter addition to the much-loved That's not my... series. Babies and toddlers will love touching the textured patches as they meet chicks with soft wings, fuzzy tummies and rough feet. The bright pictures and textures to stroke are designed to help develop sensory and language awareness.

Julia Donaldson's favourite characters are now in gorgeous board books with lovely soft felt flaps for toddlers to lift and find fun things. Where has Zog the dragon gone? Is he flying in the sky? No, those are birds! Is he hiding in the castle? No, that's the king! Lift the colourful felt flaps in this fun chunky board book, perfect for small hands, until you find Zog the dragon! There is so much fun to be had. Based on the bestselling book Zog and the Flying Doctors by Julia Donaldson and illustrated by Axel Scheffler, the creators of The Gruffalo, Stick Man and ZOG, which have all been made into animated films shown on BBC1 Zog and the Flying Doctors was screened for the first time on BBC1 on Christmas Day 2020 Julia & Axel's Smeds and the Smoos animation will debut on BBC1 in December 2022

Being a baby is a busy job! This set includes three books for a baby's day - a board book for playtime, a bath book for bathtime and a soft cloth book for bedtime. Each of these books tells the story of the different parts of baby's day! The different formats maximise sensory development - durable board for playtime, a waterproof book specially designed for bathtime, and a soothingly soft cloth book to read together at bedtime. Great for introducing babies and young children to these daily routines, bright and bold colours will ensure that these books are loved time and time again, and the interactive elements will encourage hand-eye co-ordination, communication, exploration and play!

The original, award-winning Felt Flap series - perfect for babies and toddlers!Each title in this stylish series has five spreads with friendly characters to find behind colourful felt flaps. In Where's Mrs Ladybird?, you're on the look out for Mr Caterpillar, Mrs Bee, Mr Snail and Mrs Ladybird herself! Lift the final flap and there's a surprise mirror - always a hit with the little ones. Parents adore these books because they are beautiful but tough enough to withstand even the most enthusiastic of young readers. And children love them because they are just so much fun. Other titles in the series include, Felt Flaps Where's Mr Lion?, Felt Flaps Where's Mr Unicorn? and Felt Flaps Where's Mrs Hen? Felt Flaps Where's Mr Lion? won Sainsbury's Children's Book of the Year 2017 The felt flaps in this sturdy board book are perfect for little ones to turn and tug, which means you can get even the tiniest tot into books and finding the activity fun. Ingela Arrhenius' illustrations are a real bonus. They are bright and retro and sure to capture your baby's attention. A perfect book to share with very little ones.BookTrust

The original, award-winning Felt Flap series - perfect for babies and toddlers! Each title in this stylish series has five spreads with friendly characters to find behind colourful felt flaps. In Where's Mr Snowman?, you're on the look out for Mrs Angel, Mr Gingerbread man, Mrs Robin and Mr Snowman himself! Lift the final flap and there's a surprise mirror - always a hit with the little ones. Parents adore these books because they are beautiful but tough enough to withstand even the most enthusiastic of young readers. And children love them because they are just so much fun. Other titles in the series include, Felt Flaps Where's Mr Lion?, Felt Flaps Where's Mr Unicorn? and Felt Flaps Where's Mrs Ladybird? Felt Flaps Where's Mr Lion? won Sainsbury's Children's Book of the Year 2017 The felt flaps in this sturdy board book are perfect for little ones to turn and tug, which means you can get even the tiniest tot into books and finding the activity fun. Ingela Arrhenius' illustrations are a real bonus. They are bright and retro and sure to capture your baby's attention. A perfect book to share with very little ones.BookTrust

Go on a sensory adventure with the UK's favourite touch-and-feel baby book series, in That's not my deer... by Fiona Watt. The perfect springtime read, babies and toddlers will love touching the fuzzy, furry, smooth and soft fabric patches on every page. That's not my... books are designed to be shared, and develop sensory and language development. Don't forget to spot the little white mouse as they explore this sturdy board book, perfect for little hands. DID YOU KNOW...? One That's not my... book is sold every minute in the UK! With over 60 titles to choose from, there's a That's not my... book for everyone.

Babies and toddlers will love exploring the fuzzy, bumpy and fluffy tactile patches, as well as spotting the little white mouse in this colourful board book. There's lots to look at and talk about, which will help to develop language, as well as sensory development.

Little ones will love this touch-and-feel edition of the bestselling preschool classic Dear Zoo. Rod Campbell's classic lift-the-flap book Dear Zoo has been a firm favourite with toddlers and parents alike since it was first published in 1982. Young children will love discovering the animals the zoo has sent - a monkey, a lion and even an elephant! But will they ever manage to send the perfect pet? Inside the Dear Zoo Touch and Feel Book you'll find a frog with sticky feet, a snake with a bumpy basket, and an elephant with great big ears - but watch out for the lion's teeth! This wonderful touch-and-feel book brings the beloved story of Dear Zoo to life. With a different texture for every animal and colourful artwork throughout, it is sure to delight both newcomers and fans of the classic story.

A very soft, very cuddly cloth book for babies all about London. My First London Bus Cloth Book has bright, simple illustrations by Marion Billet and features a red London bus with tactile crinkly wheels on the cover. Beautifully presented in a gorgeous gift box, this book is perfect for small babies. Little tourists can discover more of London with The London Noisy Tube, The London Noisy Bus and The London Noisy Book.

A delightful addition to the best-selling 'That's Not My'... series. Babies and toddlers will love turning the pages, touching the feely patches and spotting the familiar little white mouse as they look for their giraffe.

Enjoy Christmas with five colourful fairies in this delightful title in the well-loved That's not my... series. Babies and toddlers will love exploring the tactile touchy-feely patches and looking for the familiar little white mouse.

Explore the joys of Spring with this sturdy sensory book. It's specially designed to stimulate babies with colourful pictures, activities and textures to feel. These fun, simple, Spring-themed activities encourage babies to interact with the book through sight, sound and touch. With lots of bright pictures and engaging novelties to enjoy together, this is the perfect sensory experience to share with young children.

Help Little Chick look for Mummy Hen in Who's Hiding on the Farm? Lift the felt flaps to see where she is. Which other animals will you find hiding underneath? With soft flaps on every spread that are easy for babies to lift, helping them develop fine motor skills, and illustrated by Axel Scheffler, bestselling illustrator of The Gruffalo, this is the perfect gift to share with little ones. Discover more animal adventures from Axel Scheffler: Freddy the Frog, In the Jungle and My First Search and Find: On the Farm.