The new fourth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues.

It also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

The TOGAF standard is a framework - a detailed method and a set of supporting tools - for developing an Enterprise Architecture, developed by members of The Open Group Architecture Forum.

The TOGAF Standard, Version 9.2 is an update providing additional guidance, correcting errors, introducing structural changes to support the TOGAF Library (an extensive collection of reference material), and removing obsolete content. It may be used freely by any organization wishing to develop an Enterprise Architecture for use within that organization (subject to the Conditions of Use).

This book is divided into six parts:

Part I- Introduction
This part provides a high-level introduction to the key concepts of Enterprise Architecture and in particular the TOGAF approach. It contains the definitions of terms used throughout the standard.

Part II- Architecture Development Method
This is the core of the TOGAF framework. It describes the TOGAF Architecture Development Method (ADM) – a step-by-step approach to developing an Enterprise Architecture.

Part III- ADM Guidelines and Techniques
This part contains a collection of guidelines and techniques available for use in applying the TOGAF framework and the TOGAF ADM. Additional guidelines and techniques are also in the TOGAF Library (available online from The Open Group).

Part IV- Architecture Content Framework
This part describes the TOGAF content framework, including a structured metamodel for architectural artifacts, the use of re-usable architecture building blocks, and an overview of typical architecture deliverables.

Part V- Enterprise Continuum and Tools
This part discusses appropriate taxonomies and tools to categorize and store the outputs of architecture activity within an enterprise.

Part VI- Architecture Capability Framework
This part discusses the organization, processes, skills, roles, and responsibilities required to establish and operate an architecture practice within an enterprise.

The discipline of disaster medicine is the study and collaborative application of various health sciences towards the prevention of, preparation for, response to and recovery from health problems arising from a disaster.

Because disasters can strike anywhere in the world and can have devastating effects on the community, it is vitally important that the different agencies, government departments and medical disciplines work together to draw up adequate mitigation plans. It is also crucial that each agency is aware of its responsibilities and understands the chain of command in a disaster situation.

In a clear and concise manner Disaster Medicine covers all the critical aspects necessary to deal with any type of man-made or natural disaster.

Ecotourism continues to be embraced as the antithesis of mass tourism because of its promise of achieving sustainability through conservation mindedness, community development, education and learning, and the promotion of nature based activities that were sensitive to both ecological and social systems. The extent to which this promise has been realised is open to debate. Focusing on an array of economic, social and ecological inconsistencies that continue to plague ecotourism in theory and practice, the volume examines ecotourism in reference to other related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and the ethical imperative of ecotourism as these apply to the world's greenest form of tourism. Ecotourism is a growing field attracting increasing attention from students and academics. Fennell provides an authoritative and comprehensive review of the most important issues that continue to both plague ecotourism and make it one of the most dynamic sectors in the tourism industry. It covers a comprehensive range of themes and geographical regions. Building on the success of prior editions, Ecotourism has been revised throughout to incorporate recent research and benefits from the introduction of real-life case studies and summaries of recent literature. An essential reference for those interested in Ecotourism, the book is accessible to students but retains the depth required for use by researchers and practitioners in the field. New chapters on the theory and application of animal ethics; community development in sustainable tourism; and education and learning in the field have added further value to an already very comprehensive volume. This book will be of interest to students across a range of disciplines including geography, economics, business, ethics, biology, and environmental studies.

Learn Management Information Systems YOUR Way with MIS!

MIS’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MIS Online allows easy exploration of MIS anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

New to this edition:

• NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, MIS Online lets students study how and when they want−including on their devices!
• With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
• Coupled with straightforward course management, assessment, and analytics for instructors, MIS with MIS Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about Management Information Systems.

This is the definitive book about the biggest changes in education, schooling and teaching since the school classroom was invented almost 300 years ago. The vision and power of the original "Learning Revolution" remains, but the authors now address current developments such as: how instant information and interactive technology are finally forcing a complete rethink of everything we've ever believed about education; how new interlocking networks are creating dramatic new models for learning; and how new teaching methods are revolutionizing schooling in pockets around the world. Dryden, the award-winning television and radio talk show host, is just completing a series of television programmes on new methods of learning and Vos is putting the finishing touches to a seven-year doctoral research project into the same subject. The combined power of these two dynamic authors is highly compelling!

Reader friendly and clear, Rubin and Babbie's concise and social work-specific research methods book provides readers with the tools they need to understand the subject matter. Illustrations and examples throughout show readers how they can apply research to practice. Outlines, introductions, boxed features, chapter endings with main points, and review questions and exercises provide the information and practice readers need to learn the essentials. As part of the Cengage Empowerment Series, ESSENTIAL RESEARCH METHODS FOR SOCIAL WORK, 4th Edition, thoroughly integrates the core competencies and recommended practice behaviors outlined in the current Educational Policy and Accreditation Standards (EPAS) set by the Council on Social Work Education (CSWE).

Written for pre-service and in-service early childhood professionals in child care, preschool, or kindergarten through third grade settings, ART & CREATIVE DEVELOPMENT FOR YOUNG CHILDREN, 8th Edition, takes a child-centered approach to art education. Updated throughout, the book includes an in-depth discussion of technology to aid teachers in understanding the role that technology can play in children's visual art appreciation and production. Guidelines for establishing an inclusive art program in classrooms for young children are included for early childhood professionals. Activities and recipes make the text a valuable resource for in-service teachers.