'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

American author Kurt Vonnegut has famously declared that writing is unteachable, yet formal education persists in that task. Teaching Writing as Journey, Not Destination is the culmination of P.L. Thomas's experiences as both a writer and a teacher of writing reaching into the fourth decade of struggling with both. This volume collects essays that examine the enduring and contemporary questions facing writing teachers, including grammar instruction, authentic practices in high-stakes environments, student choice, citation and plagiarism, the five-paragraph essay, grading, and the intersections of being a writer and teaching writing. Thomas offers concrete classroom experiences drawn from teaching high school ELA, first-year composition, and a wide range of undergraduate and graduate courses. Ultimately, however, the essays are a reflection of Thomas's journey and a concession to both writing and teaching writing as journeys without ultimate destinations.

This comprehensive, interdisciplinary handbook reviews the latest methods and technologies used in automated essay evaluation (AEE) methods and technologies. Highlights include the latest in the evaluation of performance-based writing assessments and recent advances in the teaching of writing, language testing, cognitive psychology, and computational linguistics. This greatly expanded follow-up to Automated Essay Scoring reflects the numerous advances that have taken place in the field since 2003 including automated essay scoring and diagnostic feedback. Each chapter features a common structure including an introduction and a conclusion. Ideas for diagnostic and evaluative feedback are sprinkled throughout the book. Highlights of the book's coverage include: The latest research on automated essay evaluation. Descriptions of the major scoring engines including the E-rater (R), the Intelligent Essay Assessor, the Intellimetric (TM) Engine, c-rater (TM), and LightSIDE. Applications of the uses of the technology including a large scale system used in West Virginia. A systematic framework for evaluating research and technological results. Descriptions of AEE methods that can be replicated for languages other than English as seen in the example from China. Chapters from key researchers in the field. The book opens with an introduction to AEEs and a review of the "best practices" of teaching writing along with tips on the use of automated analysis in the classroom. Next the book highlights the capabilities and applications of several scoring engines including the E-rater (R), the Intelligent Essay Assessor, the Intellimetric (TM) engine, c-rater (TM), and LightSIDE. Here readers will find an actual application of the use of an AEE in West Virginia, psychometric issues related to AEEs such as validity, reliability, and scaling, and the use of automated scoring to detect reader drift, grammatical errors, discourse coherence quality, and the impact of human rating on AEEs. A review of the cognitive foundations underlying methods used in AEE is also provided. The book concludes with a comparison of the various AEE systems and speculation about the future of the field in light of current educational policy. Ideal for educators, professionals, curriculum specialists, and administrators responsible for developing writing programs or distance learning curricula, those who teach using AEE technologies, policy makers, and researchers in education, writing, psychometrics, cognitive psychology, and computational linguistics, this book also serves as a reference for graduate courses on automated essay evaluation taught in education, computer science, language, linguistics, and cognitive psychology.

'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

This comprehensive, interdisciplinary handbook reviews the latest methods and technologies used in automated essay evaluation (AEE) methods and technologies. Highlights include the latest in the evaluation of performance-based writing assessments and recent advances in the teaching of writing, language testing, cognitive psychology, and computational linguistics. This greatly expanded follow-up to Automated Essay Scoring reflects the numerous advances that have taken place in the field since 2003 including automated essay scoring and diagnostic feedback. Each chapter features a common structure including an introduction and a conclusion. Ideas for diagnostic and evaluative feedback are sprinkled throughout the book. Highlights of the book's coverage include: The latest research on automated essay evaluation. Descriptions of the major scoring engines including the E-rater (R), the Intelligent Essay Assessor, the Intellimetric (TM) Engine, c-rater (TM), and LightSIDE. Applications of the uses of the technology including a large scale system used in West Virginia. A systematic framework for evaluating research and technological results. Descriptions of AEE methods that can be replicated for languages other than English as seen in the example from China. Chapters from key researchers in the field. The book opens with an introduction to AEEs and a review of the "best practices" of teaching writing along with tips on the use of automated analysis in the classroom. Next the book highlights the capabilities and applications of several scoring engines including the E-rater (R), the Intelligent Essay Assessor, the Intellimetric (TM) engine, c-rater (TM), and LightSIDE. Here readers will find an actual application of the use of an AEE in West Virginia, psychometric issues related to AEEs such as validity, reliability, and scaling, and the use of automated scoring to detect reader drift, grammatical errors, discourse coherence quality, and the impact of human rating on AEEs. A review of the cognitive foundations underlying methods used in AEE is also provided. The book concludes with a comparison of the various AEE systems and speculation about the future of the field in light of current educational policy. Ideal for educators, professionals, curriculum specialists, and administrators responsible for developing writing programs or distance learning curricula, those who teach using AEE technologies, policy makers, and researchers in education, writing, psychometrics, cognitive psychology, and computational linguistics, this book also serves as a reference for graduate courses on automated essay evaluation taught in education, computer science, language, linguistics, and cognitive psychology.

Empowering striving writers to thrive as writers! Somehow, in every classroom during every year, there are students who keep us up at night because of the instructional challenges they face as writers. These students-our striving writers-may find success exploring different entry points and pathways than those their classmates travel. Every Child Can Write will help you lead striving writers along their journey toward growth, confidence, and success. Filled with practical strategies, classroom-management ideas,and reproducible tools, this book also offers low- and high-tech solutions for increasing writing volume and boosting self-esteem. Plus, with suggestions for differentiating instruction based on standards and student needs, it will help you: Implement principles of UDL to optimize your classroom environment and student learning; Identify and honor students' strengths throughout your writing instruction; Maximize the power of formative assessment to set goals with students; and Integrate the most appropriate technology that empowers students and leads them to independence. As essential as writing is in elementary school, it will be even more important when your students reach middle school. Now is the time to give them the skills, practice, and confidence they need to succeed. As we know, in distance learning caregivers and teachers partner more than ever to help students with writing. The Distance Learning companion to Every Child Can Write is for teachers to share with caregivers to help children develop their writing lives-even while learning at home. Each of the eight modules contains video clips that talk caregivers through tools for supporting their student writers, along with downloadable tools that can be used by teachers or caregivers.

Developing Writing Skills in Arabic is specifically designed for upper-intermediate to advanced students who need to write Arabic for personal, professional and academic purposes. Making use of reading comprehension, analysis of stylistic devices, a functional approach to grammar and well-graded exercises, the book exposes the student to a wide variety of styles and registers. Each chapter starts with a passive approach by letting the students analyze and discuss a sample text in the genre. It then moves on to a productive approach by expanding vocabulary, practicing using stylistic devices, studying grammar points pertinent to the main linguistic function of the chapter, and concludes with writing short and long compositions, both guided and free. The following writing styles and genres are covered: Personal writing - greetings, congratulating, condolences, social and family contact Professional writing - advertising, applying to a school, writing a resume Giving instructions - notes, directions, recipes, technical instructions Description and comparison - objects and places, people and characters Narration - events and stories, autobiographies, biographies and diaries Academic writing - stating an idea, explaining a hypothesis, providing examples, facts and data. Written by an experienced teacher of Arabic and trialled with non-native students of Arabic, Developing Writing Skills in Arabic is the ideal resource to help students write clearly, coherently and appropriately in a variety of contexts.

Written corrective feedback (CF) is a written response to a linguistic error that has been made in the writing of a text by a second language (L2) learner. This book aims to further our understanding of whether or not written CF has the potential to facilitate L2 development over time. Chapters draw on cognitive and sociocultural theoretical perspectives and review empirical research to determine whether or not, and the extent to which, written CF has been found to assist L2 development. Cognitive processing conditions are considered in the examination of its effectiveness, as well as context-related and individual learner factors or variables that have been hypothesised and shown to facilitate or impede the effectiveness of written CF for L2 development.

The Most Comprehensive writing resource a teacher can own! 300 "Quickwrites"; a calendar of 25 topics each month for short, daily practice; 209 story starters and titles for longer, more formal writings; 151 reproducible writing forms. 12 monthly sections.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...

In this original volume, eighteen researchers from different parts of the world reflect on their own research projects, providing insights into key methodological issues in research on second language writing. By offering a glimpse into the process of constructing and negotiating knowledge in the field--the messy space of situated practices of inquiry--it helps to demystify the research process, which can appear in published studies and in introductory methodology guides to be neater and more orderly than it actually is. Taking a broad conception of research as inquiry that emphasizes the situated and constructed nature of knowledge in the field, Second Language Writing Research: Perspectives on the Process of Knowledge Construction encourages multiple forms of inquiry, including philosophical, narrative, and historical modes. Empirical inquiry as presented in this book encompasses both quantitative and qualitative approaches as well as those that strategically combine them. A helpful discussion of the "nuts and bolts" of developing sustainable research programs is also provided. The volume as a whole facilitates a situated, issue-driven research practice. Its unique focus on second language writing research makes it an invaluable resource for both novice and experienced researchers in the field.

Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.

In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.

Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

Original Writing:
* provides students with the practical skills they need to write confidently and effectively for different purposes and audiences
* examines the conventions and styles of different types of original writing, such as writing to entertain, writing to inform and writing to persuade
* looks at a wide range of examples of successful writing, including extracts from The Office, Health Education leaflets, Kerrang! and students' own work
* includes a guide to planning and writing commentaries
* explores problematic areas and includes advice from experts in a range of areas, from radio to song writing.

Written by an experienced teacher, author and AS and A2 Level examiner, Original Writing is an essential resource for students of AS and A2 Level.

Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field.
Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information.
"Content and Complexity: Information Design in Technical Communication" explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.

The only endorsed resources for the Cambridge International AS Level English General Paper syllabus (8021). Through exploration of a wide array of topics, from celebrity culture to poetry in the modern world, this book focuses on strengthening communication, evaluation, analysis, application and understanding skills. Helping students improve their written responses, use of English and comprehension, this coursebook looks at discussion points relevant to the globally-minded classroom. With frequent practice questions and sample answers, students have plenty of opportunities to build their confidence answering questions. Answers to coursebook questions are in the teacher's resource.

* Written by a leading scholar in composition theory * Accessible and jargon-free, the book presents a new approach to writing instruction based in linguistic research and theory * Includes sample texts and guidelines ready for writing teachers to use

A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools. Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available. Organized into four sections, "Nuts and Bolts," "Special Effects," "Blueprints for Stories," and "Useful Habits," Writing Tools is infused with more than 200 examples from journalism and literature. This new edition includes five brand new, never-before-shared tools. Accessible, entertaining, inspiring, and above all, useful for every type of writer, from high school student to novelist, Writing Tools is essential reading.

A good research paper is more than just a clear, concise, scientific expose. It is a document that needs to go beyond the science to attract attention. There are both strict and less definable norms for doing this, but many authors are unaware as to what they are or their use. Publishing is rapidly changing, and needs to be explained with a fresh perspective. Simply writing good, clear, concise, science is no longer enough-there is a different mind-set now required that students need to adopt if they are to succeed. The purpose of this book is to provide the foundations of this new approach for both young scientists at the start of their careers, as well as for more experienced scientists to teach the younger generation. Most importantly, the book will make the reader think in a fresh, creative, and novel way about writing and publishing science. This is an introductory guide suitable for advanced undergraduates, graduate students, and professional researchers in both the life and physical sciences.

Now in its fourth edition, Television and Screen Writing: From Concept to Contract is a classic resource for students and professionals in screenwriting and television writing. This book will teach you how to become a creative and marketable writer in every professional arena - including major studios, production companies, networks, cable and pay TV, animation, and interactive programs. Specific techniques and script samples for writing high-quality and producible "spec" scripts for theatrical motion pictures, the sitcom series, one-hour dramatic series, longform television, soaps, talk show, variety, animation, interactive and new media are provided. Television and Screen Writing: From Concept to Contract, Fourth Edition also offers a fully detailed examination of the current marketplace, and distinct strategies for marketing your scripts, from registering and copyrighting the script to signing with an agent.

This new edition has been expanded to include the most up-to-date creative and professional script samples, marketing resources, and practical information possible. The companion website (www.focalpress.com/companions) offers a wide range of contacts and resources for you to explore, and Internet links to professional resources. There is also an Annotated and Selected Bibliography for your reference
Covers all aspects of scriptwriting, from visuilization to marketing
New information on competitions, festivals, and workshops
Now includes internet sources for screenwriters

Student Writers Go the Distance with a Strength-Training Approach Good writers don’t wing it—they have a plethora of skills. They list, picture, circle, strategize and revise to make language come alive. They know what to use and when. Like ace athletes, they are highly trained, well-versed in the techniques found in this lively book. Writing Workouts provides a method for instruction that gives students the fun they want and the targeted skill practice they need. Slinky paragraphs, pop-up poems, paint chip plotting, and many other activities get the serious business of teaching critical and creative writing done. Author Rebecca Harper shows you how to go about it systematically, so writing is tied to relevant lessons and writing standards. Help students learn to: Hone skills in persuasive writing, argument, fiction, poetry, memoir and more Toggle between brief and multi-step writing tasks, to build stamina (and not hyperventilate when faced with complex compositions) Tap into auditory, visual, and kinesthetic, and digital components of crafting Think about word, sentence, and paragraph-level techniques Jump the high-jumps of research writing by getting good at each smaller leap Students in middle school and high school often feel they are forever-sprinting toward a high-stakes writing task. With Writing Workouts, you help students crowd out stress with a strength-training approach to success.

Metro is a unique multi-genre creative writing text that provides exercises and prompts to help students move beyond terms and concepts to active writing. By using "guided writing," the authors help students through the creative processes in fiction, poetry, drama, and creative nonfiction. A mini-anthology with relevant exercises makes this sourcebook complete.

This book explains and demonstrates how creative writing can be used successfully in the context of professional education where traditionally a more distanced approach to reporting on professional experience has been favoured. It is based on many practical examples, drawn from several years' experience of running courses for social workers, nurses, teachers, managers and higher education staff, in which participants explore their professional practice through imaginative forms of writing. The participants experience of the work is presented through a discussion of interviews and evaluative documents. The book includes a set of distance-learning materials for those wishing to undertake such work for themselves or to establish similar courses, as well as a full analysis of the link between professional reflection and the artistic imagination. The book makes available a new and more broadly-based approach to the process of professional reflection, and the concept of the patchwork text has general relevance for debates about increasing access to higher education qualifications.