Revised and updated throughout, this 10th-anniversary edition of Can Creative Writing Really Be Taught? is a significantly expanded guide to key issues and practices in creative writing teaching today. Challenging the myths of creative writing teaching, experienced and up-and-coming teachers explore what works in the classroom and workshop and what does not. Now brought up-to-date with new issues that have emerged with the explosion of creative writing courses in higher education, the new edition includes: * Guides to and case studies of workshop practice * Discussions on grading and the myth of "the easy A" * Explorations of the relationship between reading and writing * A new chapter on creative writing research * A new chapter on games, fan-fiction and genre writing * New chapters on identity and activism

Critics shudder at mixed metaphors like 'that wet blanket is a loose cannon', but admire 'Life's but a walking shadow, a poor player', and all the metaphors packed into Macbeth's 'Tomorrow, and tomorrow, and tomorrow' speech. How is it that metaphors are sometimes mixed so badly and other times put together so well? In Mixed Metaphors: Their Use and Abuse, Karen Sullivan employs findings from linguistics and cognitive science to explore how metaphors are combined and why they sometimes mix. Once we understand the ways that metaphoric ideas are put together, we can appreciate why metaphor combinations have such a wide range of effects. Mixed Metaphors: Their Use and Abuse includes analyses of over a hundred metaphors from politicians, sportspeople, writers and other public figures, and identifies the characteristics that make these metaphors annoying, amusing or astounding.

"Reliably insightful." - Publishers Weekly The first step to becoming a successful writer is to become a successful reader. Helping you develop your critical skills How to Read Like a Writer is an accessible and effective step-by-step guide to how careful reading can help you improve your craft as a creative writer, whatever genre you are writing in. Across 10 lessons - each pairing published readings with practical critical and creative exercises - this book helps writers master such key elements of their craft as: * Genre - from fiction, creative nonfiction and poetry to hybrid genres such as graphic narratives and online forms * Plot, conflict, theme and image * Developing characters - physical descriptions, psychological depths and actions * Narrators and points of view - 1st, 2nd and 3rd person narratives * Scenes and settings - time, space and place * Structure and form - length, organization and media * Language, subtext and style

This work discusses the assessment of writing across the curriculum. It is the first volume in a series analyzing perspectives on writing. The series provides a broad-based forum for monographs and collections in a range of topics that employ diverse theoretical research and pedagogical approaches. The editors emphasize inclusion, both conceptually and methodologically, in the series to highlight the strength and vibrancy of work in rhetoric, composition and writing.

Winner of the 2017 NAGC Curriculum Studies Award Space, Structure, and Story integrates Earth and space science with science fiction and nonfiction texts, poetry, and art. This unit, developed by Vanderbilt University's Programs for Talented Youth, is aligned to the Common Core State Standards and Next Generation Science Standards. Students explore advanced science and ELA content through the lens of structure-its parts, purpose, and function. Mobius strips, the hero's journey, dystopian fiction, black holes, Einstein's relativity, stars, and moons are just a few of the captivating in-depth topics explored through accelerated content, engaging activities, and differentiated tasks. Ideal for gifted classrooms or gifted pull-out groups, the unit features poetry from Carl Sandburg, Henry Wadsworth Longfellow, and C. S. Lewis; art from M. C. Escher, Vincent Van Gogh, Claude Monet, and Salvador Dali; a novel study featuring A Wrinkle in Time by Madeleine L'Engle; short stories from Isaac Asimov and Ray Bradbury; speeches from President John F. Kennedy and President Barack Obama; and informational texts about gravity, orbits, and black holes. Grades 4-6

This edition of finding your way in academic writing, the authors focused on the theme of writing as thinking. The authors focus on a new theme: "applying knowledge to writing performance". This shift introduces readers to the notion of applying knowledge sourced from literature, as well as knowledge sourced from data in field research. Therefore, this title is new in a number of ways. In this edition the organising construct is the application of knowledge, field research writing is introduced, and field research writing is integrated with literature research writing.

This book explores specific issues related to academic writing provision in the post-communist countries in Eastern, Central and Southern Europe. Although they have different cultures and writing traditions, these countries share common features in what regards the development of higher education and research and encounter challenges different from Western European countries. Since academic writing as a discipline is relatively new in Eastern Europe, but currently plays an essential part in the development of higher education and the process of European integration, the volume aims to open discussion on academic writing in the region by addressing several issues such as the specific challenges in providing academic writing support at tertiary level in post-communist countries, the limitations and possibilities in implementing Western models of academic writing provision, or the complex interactions between writing in national languages and writing in a second language. Additionally, the book presents several recent initiatives and possible models for providing academic writing support in universities in the area. The important role of academic writing in English, a common feature in post-communist countries, is reflected in the sections which focus on writing in English as a foreign language, as well as on the impact of English upon national languages. The volume will be of interest to academic writing researchers and teachers and those involved in teaching academic writing at the tertiary level.

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

Whether you believe that being able to write is an innate gift or not, it is certainly true that academic and professional success require the ability to comprehend and respond to what you read in a logical and coherent manner. Writing English with style provides clear guidelines for writing with competence. It also contains illuminating examples and practical assignments to assist in the learning process. Writing English with style will help you to develop the skills to craft grammatically correct and captivating writing. It is aimed at students, lecturers and those who have already entered the workplace. Its clear instructions and practical user-friendly format makes it a reference tool that you will keep on your shelf for years to come.

Words and images can harmonize to clarify meaning in a variety of texts. This interdisciplinary work presents practitioners, researchers, creative artists, and teachers discussing how we process and develop meaning from words and images. This study is especially important for writers and designers working in electronic communication environments, where the marriage of words and images challenges traditional training.

Ranging from theory to practice, chapters examine both cognitive issues and aesthetic concerns. This book explores topics such as: DEGREESL DEGREESDBLHuman processing of images and text DEGREESDBLThe roles of written language in project development in the arts DEGREESDBLUses of images and visual thinking by writers DEGREESDBLHow the ways in which words and images convey meaning can be both different and complementary DEGREESLProfessionals, teachers, and students will be understand more effective uses of text and visual displays, and today's writer or designer will learn to clarify complex ideas by controlling the intersections of words and images.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.

Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.

In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.

Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.

This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. It explores the role of digital genres in the repertoires of genres used by local communities of researchers to communicate both locally and globally, both with experts and the interested public, and sheds light on the purposes for which researchers engage in digital communication and on the semiotic resources they deploy to achieve these purposes. The authors discuss the affordances of digital genres but also the challenges that they pose to researchers who engage in digital communication. The book explores what researchers can do with these genres, what meanings they can make, who they interact with, what identities they can construct and what new relations they establish, and, finally, what language(s) they deploy in carrying out all these practices.

The balance struck in this volume between discussion of theory and reports on and suggestions for practice make it an invaluable collection for all those engaged in researching and teaching academic writing. Most of the contributions present work influenced by systemic functional linguistics, but the collection will also be of interest to those adopting alternative approaches.' Martin Hewings, Senior Lecturer, English Department, University of Birmingham and Co-Editor, English for Specific Purposes. This book presents international research by renowned linguists and second language experts across different languages on issues surrounding Academic Writing. Academic Writing is an important skill for students entering tertiary education to learn. Each discipline has its own rules and formulae of acceptable academic and pedagogic discourse, and the essays collected in this volume analyze how these vary according to subject. Using a primarily Systemic Functional Linguistic approach, the contributors foreground the relations between academic writing and the social, cultural and educational context in which such written discourse is undertaken.This volume covers the writing not only native speakers of the language in which they are being taught, but also that of those to whom the language of pedagogy is secondary. Academic Writing uses case studies drawn from EFL students, the affect of the International English Language Testing System on academic writing, the role of technology in pedagogic discourse, writing within specific disciplines and across different subjects, the problems of constructing an evaluative stance in academic writing, and technical writing in a second language.

Filled with practical advice from an award-winning playwright, with a range of resources to guide you in the craft and business of theatre writing, The Art of Writing for the Theatre provides everything you need to write like a seasoned theatre professional, including: * how to analyze and break down a script * how to write a wide range of plays * how to critique a theatre production * how to construct and craft critical essays, cover letters, and theatrical resumes This thorough introduction is supplemented with exercises and new interviews with a host of internationally acclaimed playwrights, lyricists, and critics, including Marsha Norman, Beth Henley, Lyn Gardner, Octavio Solis, Ismail Khalidi, and David Zippel, among many others. Accompanying online resources include playwriting and script analysis worksheets and exercises, an example of a playwriting resume, and critical points to consider on playwriting, design, acting, directing and choreography.

This volume describes in detail teaching philosophies, curricular structures, research approaches and organizational models used in European countries. It offers concrete teaching strategies and examples: from individual tutorials to large classes, from face-to-face to web-based teaching, and addresses educational and cultural differences between writing instruction in Europe and the US.

The Most Comprehensive writing resource a teacher can own! 300 "Quickwrites"; a calendar of 25 topics each month for short, daily practice; 209 story starters and titles for longer, more formal writings; 151 reproducible writing forms. 12 monthly sections.

This book provides critical perspectives on issues relating to writing norms and assessment, as well as writing proficiency development, and suggests that scholars need to both carefully examine testing regimes and develop research-informed perspectives on tests and testing practices. In this way schools, institutions of adult education and universities can better prepare learners with differing cultural experiences to meet the challenges. The book brings together empirical studies from diverse geographical contexts to address the crossing of literacy borders, with a focus on academic genres and practices. Most of the studies examine writing in countries where the norms and expectations are different, but some focus on writing in a new discourse community set in a new discipline. The chapters shed light on commonalities and differences between these two situations with respect to the expectations and evaluations facing the writers. They also consider the extent to which the norms that the writers bring with them from their educational backgrounds and own cultures are compromised in order to succeed in the new educational settings.

This book provides critical perspectives on issues relating to writing norms and assessment, as well as writing proficiency development, and suggests that scholars need to both carefully examine testing regimes and develop research-informed perspectives on tests and testing practices. In this way schools, institutions of adult education and universities can better prepare learners with differing cultural experiences to meet the challenges. The book brings together empirical studies from diverse geographical contexts to address the crossing of literacy borders, with a focus on academic genres and practices. Most of the studies examine writing in countries where the norms and expectations are different, but some focus on writing in a new discourse community set in a new discipline. The chapters shed light on commonalities and differences between these two situations with respect to the expectations and evaluations facing the writers. They also consider the extent to which the norms that the writers bring with them from their educational backgrounds and own cultures are compromised in order to succeed in the new educational settings.

This book supports writing educators on college campuses to work towards linguistic equity and social justice for multilingual students. It demonstrates how recent advances in theories on language, literacy, and race can be translated into pedagogical and administrative practice in a variety of contexts within US higher educational institutions. The chapters are split across three thematic sections: translingual and anti-discriminatory pedagogy and practices; professional development and administrative work; and advocacy in the writing center. The book offers practice-based examples which aim to counter linguistic racism and promote language pluralism in and out of classrooms, including: teacher training, creating pedagogical spaces for multilingual students to negotiate language standards, and enacting anti-racist and translingual pedagogies across disciplines and in writing centers.

This book supports writing educators on college campuses to work towards linguistic equity and social justice for multilingual students. It demonstrates how recent advances in theories on language, literacy, and race can be translated into pedagogical and administrative practice in a variety of contexts within US higher educational institutions. The chapters are split across three thematic sections: translingual and anti-discriminatory pedagogy and practices; professional development and administrative work; and advocacy in the writing center. The book offers practice-based examples which aim to counter linguistic racism and promote language pluralism in and out of classrooms, including: teacher training, creating pedagogical spaces for multilingual students to negotiate language standards, and enacting anti-racist and translingual pedagogies across disciplines and in writing centers.