* Written by a leading scholar in composition theory * Accessible and jargon-free, the book presents a new approach to writing instruction based in linguistic research and theory * Includes sample texts and guidelines ready for writing teachers to use

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find:

• 5,000+ sales phrases for consumer and business-to-business products and services
• a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
• a special section on the seven steps to writing winning slogans
• Expert advice on how to target your message to specific audiences

This book provides a unique reference and comprehensive overview of the issues pertinent to conceptualizing, measuring, researching and nurturing writing motivation. Abdel Latif covers these theoretical, practical and research issues by drawing on the literature related to the eight main constructs of writing motivation: writing apprehension, attitude, anxiety, self-efficacy, self-concept, learning goals, perceived value of writing and motivational regulation. Specifically, the book covers the historical research developments of the field, the measures of the main writing motivation constructs, the correlates and sources of writing motivation, and profiles of motivated and demotivated writers. The book also describes the types of the instructional research of writing motivation, provides pedagogical guidelines and procedures for motivating students to write, and presents suggestions for advancing writing motivation research, measurement and pedagogy. Detailed, up-to-date, and with a glossary which includes definitions of the main terms used in the six chapters, this book will be of great interest to academics, researchers and post-graduate students in the fields of language education, applied linguistics, psycholinguistics and educational psychology.

In this first book-length treatment of collaborative writing in second language (L2) classrooms, Neomy Storch provides a theoretical, pedagogical and empirical rationale for the use of collaborative writing activities in L2 classes, as well as some guidelines about how to best implement such activities in both face-to-face and online mode. The book discusses factors that may impact on the nature and outcomes of collaborative writing, and examines the beliefs about language learning that underpin learners' and teachers' attitudes towards pair and group work. The book critically reviews the available body of research on collaborative writing and identifies future research directions, thereby encouraging researchers to continue investigating collaborative writing activities.

Essays are a major form of assessment in higher education today and this is a fact that causes some writers a great deal of anxiety. Fortunately, essay writing is a skill that can be learned, like any other. Through precise explanations, this fully updated edition of Writing Essays gives you the confidence to express yourself coherently and effectively. It demystifies the entire process of essay writing, helping you to become proficient and confident in every aspect. Writing Essays reveals the tricks of the trade, making your student life easier. You'll learn how to impress tutors by discovering exactly what markers look for when they read your work. Using practical examples selected from real student assignments and tutor feedback, this book covers every aspect of composition, from introductions and conclusions, down to presentation and submission. It also advises you on stress-free methods of revision, helps with exam essays, explains the principles of effective secondary source management, and shows you how to engage meaningfully with other critics' views. A new chapter will also guide you through the intricacies of the undergraduate dissertation. As a full-time university professor, Richard Marggraf Turley counsels students and assesses their work every day, helping him to recognise the challenges that they face. Accessible, concise and full of practical examples, Writing Essays is a response to these challenges and will be an invaluable companion for Humanities students who wish to improve their grades and become confident in the art of essay writing.

Research writing: breaking the barriers is a title for those who regularly write documents based on research. If you find your writing is stale and you are unable to improve it, or you are trying to understand why you cannot finish a paper, or perhaps you are feeling jaded and disillusioned with the environment of 'publish or perish' and would like to gain a sense of control, enjoyment and inspiration from doing research and publishing, then this title is for you. While it is conceptualised around qualitative research writing in an academic context, the title focuses on generating quality ideas, demystifying the writing process and breaking the barriers of real and imagined writing restrictions. Any researcher can benefit from this creative adventure.

This anthology focuses on the writing process itself and on fundamentals of compositional theory. Essays explore the psychology of composition, research on writing anxiety, the relationship of literary theory to composition, and reading theory as it relates to the composing process. The historical development of research methodologies in the field is examined, with particular emphasis on evaluation methods and construction of effective writing sequences and assignments. With recent educational trends toward basic writing, even teachers of the most advanced composition classes will welcome the contributions on sentence structure, spelling, punctuation, paragraphs, and volcabulary development. The essays that place composition within larger intellectual traditions will be particularly valuable to scholars currently extending their research into other disciplines. Two appendixes on text books and evaluation are designed to help composition educators and scholars select useful, innovative texts and handbooks.

Creativity and Discovery in the University Writing Class presents ideas for teaching writing at university level which recognize the need in the current world to be continually innovating in response to rapidly changing student populations and conditions, including advances in media and writing technologies. The volume emphasizes the creativity of all forms of writing and the important role of discovery in teaching, learning, and the acquisition of knowledge of all kinds.The volume brings together distinguished scholars in writing pedagogy from different educational and cultural contexts who took part in a Summer Institute on Creativity and Discovery in the Teaching of Writing at City University of Hong Kong in June 2013. Designed for teachers of writing based on lectures and workshops given at the summer institute, this collection offers both theoretical insights and practical suggestions for classroom activities that teachers of writing will be able to go to for materials and guidance.

Using casual language and a straightforward approach, Better Writing: Beyond Periods and Commas provides students with an easy-to-read and effective guide for developing their writing skills. Rather than intimidate and overwhelm novice writers with vast sets of rules, Travis Koll utilizes simple explanations and examples to demystify the writing process. Armed with this better understanding, one that reaches far beyond the mere mechanics of punctuation and grammar, students can begin to recognize the true nature and significance of writing, its potential impact on their readers, and the importance of their voices in their communities and the world.

Ask teachers about their biggest challenges in elementary and middle school, and many will say the teaching of writing. It is often difficult for students find the joy, discovery, and satisfaction writing can yield. What Lisa Eickholdt and Patricia Vitale-Reilly have found is that adherence to genre studies can get in the way of student collaboration. Believing writing instruction should be more authentic, they offer students more choices, develop better collaboration, and sustain a sense of community, all through the implementation of writing clubs. Writing clubs offer opportunities to Collaborate throughout the process of writing Choose what to write and how to write it Examine mentor texts and study craft techniques across genres Develop speaking and listening skills Celebrate classmates' accomplishments through publication Collaboration is widely recognized as a vital life skill. Lisa and Patty present a plethora of ideas on how gratifying it can be right now, as well as in the future. There's an old proverb that says, 'If you want to go fast, go alone. If you want to go far, go with others.' In Writing Clubs, we discover that there is no limit to how far young writers can go when teachers show them what it means to collaborate.

This edition of finding your way in academic writing, the authors focused on the theme of writing as thinking. The authors focus on a new theme: "applying knowledge to writing performance". This shift introduces readers to the notion of applying knowledge sourced from literature, as well as knowledge sourced from data in field research. Therefore, this title is new in a number of ways. In this edition the organising construct is the application of knowledge, field research writing is introduced, and field research writing is integrated with literature research writing.

This volume is a collection of original essays focusing on the key pedagogical issues behind the teaching of stylistics. Featuring contributions from authors based in the UK, Europe and overseas, it offers an international overview of how stylistics is currently taught and how the teaching of the discipline might be developed in the future. The volume is divided into two main sections, dealing respectively with larger theoretical issues in the teaching of stylistics and examples of classroom practice and detailed text analysis. In addition, the appendices provide an overview of the history of stylistics in the form of a timeline, short biographies of significant figures in the field and substantial lists of further reading. Teaching Stylistics will be of value to postgraduates new to teaching as well as established teachers, particularly those working at the interface between language and literary studies.

This book represents the most comprehensive account to date of foreign language (FL) writing. Its basic aim is to reflect critically on where the field is now and where it needs need to go next in the exploration of FL writing at the levels of theory, research, and pedagogy, hence the two parts of the book: 'Looking back' and 'Looking ahead'. The chapters in Part I offer accounts of both the inquiry process followed and the main insights gained in various long-term research programs. The chapters in Part 2 contribute a retrospective analysis of the available empirical research and of professional experiences in an attempt to move forward. The book invites the reader to step back and rethink seemingly well established knowledge about L2 writing in light of what is known about writing in FL contexts.

Using casual language and a straightforward approach, Better Writing: Beyond Periods and Commas provides students with an easy-to-read and effective guide for developing their writing skills. Rather than intimidate and overwhelm novice writers with vast sets of rules, Travis Koll utilizes simple and relatable explanations and examples to demystify the writing process. Armed with this better understanding, one that reaches far beyond the mere mechanics of punctuation and grammar, students can begin to recognize the true nature and significance of writing, its potential impact on their readers, and the importance of their voices in their communities and the world.

This beautiful notebook makes studying a pleasure! Each double page spread has squared paper on the right-hand side for practicing formation of the Korean alphabet characters, and lined paper on the left-hand side for note-taking. A ten-page reference section at the back of the notebook gives Hangul alphabet charts, key vocabulary, and basic grammar tips. Contents: Pages 1-118 Alternate pages of lined and squared paper for note-taking and writing practice Pages 119-120 Korean Hangul alphabet charts Pages 121-124 Key vocabulary lists Pages 125-128 Basic grammar tips

This is a ``must-have'' for anyone who desires to effectively and successfully sell their products, projects, ideas or services. The new edition has been revised and expanded to include detailed coverage of the current methods and procedures required by the government and used by commercial companies for bid preparation; the latest applications for identifying and tracking fund sources; new desktop publishing techniques for rapid proposal preparation along with available software; and storyboarding methods. The concept of ``straight-line'' control is presented for the first time and a complete case study provided to illustrate how to evolve a proposal from development through strategic marketing planning.

Writing centers in universities and colleges aim to help student writers develop practices that will make them better writers in the long term and that will improve their draft papers in the short term. The tutors who work in writing centers accomplish such goals through one-to-one talk about writing. This book analyzes the aboutness of writing center talk-what tutors and student writers talk about when they come together to talk about writing. By combining corpus-driven analysis to provide a quantitative, microlevel view of the subject matter and sociocultural discourse analysis to provide a qualitative macrolevel view of tutor-student writer interactions, it further establishes how these two research methods operate together to produce a robust and rigorous analysis of spoken discourse.

Manual pratico de escrita em portugues/Developing Writing Skills in Portuguese provides intermediate- and advanced-level students with the necessary skills to become competent and confident writers in the Portuguese language. With a focus on writing as a craft, Manual pratico de escrita em portugues offers a rich selection of original materials including narrative texts, expository essays, opinion pieces and newspaper articles. Each chapter covers a specific kind of writing and is designed to help tackle the material in small units. The book aids students in crafting clear, coherent and cohesive texts by means of guided practice and step-by-step activities. Suitable for use as a classroom text or as a self-study course, this book is ideal for students at level B2 - C2 of the Common European Framework for Languages or at Intermediate High - Advanced High on the ACTFL proficiency scales.

This accessible and wide-ranging book is an invaluable introductory guide through the choices to be made when deciding how to report research. Writing and Presenting Research covers research written as theses and dissertations; chapters, books, reports and articles in academic, professional or general media such as newspapers; and also reviews the options for presenting research orally as lectures, keynotes, conference papers and even TV game shows. These forms of reporting research have well-established conventions for their formats, but they also have growing numbers of alternative possibilities. This has generated debate about what is, or is not, acceptable, and the aim of this book is to make this debate more manageable for those wanting to assess which of the conventional or alternative possibilities on offer is most appropriate for reporting their current research. Arranged in easily followed sections enlivened with checklists, style variations, examples and reflection points, Writing and Presenting Research has relevance to the social sciences, arts, humanities, natural and applied sciences and law and is an invaluable reference tool for new and experienced researchers alike. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!

Plagiarism and intellectual property law are two issues that affect every student and every teacher throughout the world. Both concepts are concerned with how we use texts - print, digital, visual, and aural - in the creation of new texts. And both have been viewed in strongly moral terms, often as acts of 'theft'. However, they also reflect the contradictory views behind norms and values and therefore are essential to understand when using all forms of texts both inside and outside the classroom. This book discusses the current and historical relationship between these concepts and how they can be explicitly taught in an academic writing classroom.