"An excellent 'ready reference' both for copywriters and for those
entering the field." -- Robert Goldsborough, Special Projects
Director "Advertising Age" "Holy smoke This is amazing A thesaurus
for advertising copywriters. Where has it been all my life?" --
Denny Hatch, Editor "Target Marketing" Six seconds. That's all you
have to grab your prospect's attention and make a sale. Use the
right phrase or slogan, however, and you've made your sale. Use the
wrong one, and you've lost your opportunity . . . maybe forever.
Choosing the right phrase or slogan is vital to your success. And
so is "Phrases That Sell." It's the ultimate resource for anyone
needing hands-on, instant access to the key phrases, slogans, and
attention grabbers that will gain more attention and sell more
product. Organized by category . . . indexed and cross-referenced
for ease of use . . . loaded with expert advice on how to write
copy that sells, "Phrases That Sell" covers everything, including
those hard-to-describe product and service qualities and those
product/service attributes that are subtle or abstract. It has 143
selling phrases to describe service, 153 for fun, 341 covering
style and design, 180 phrases related to price, and much more In
this book you'll find:
- 5,000+ sales phrases for consumer and business-to-business
products and services
- a copywriter's primer called "10 Basic Rules of Copywriting,"
with insider's tips on usage
- a special section on the seven steps to writing winning
slogans
- Expert advice on how to target your message to specific
audiences
Whether you sell products, ideas, or services . . . whether you are
a novice or an old pro . . . this creative toolbox will give you
fresh ideas, new perspectives, and renewed confidence. "With
Phrases That Sell" at your side you'll be able to enthusiastically
tackle the most challenging copywriting tasks and eliminate that
dreaded "writer's block."
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