Data mining is well on its way to becoming a recognized discipline
in the overlapping areas of IT, statistics, machine learning, and
AI. Practical Data Mining for Business presents a user-friendly
approach to data mining methods, covering the typical uses to which
it is applied. The methodology is complemented by case studies to
create a versatile reference book, allowing readers to look for
specific methods as well as for specific applications. The book is
formatted to allow statisticians, computer scientists, and
economists to cross-reference from a particular application or
method to sectors of interest.
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