|
Books > History > Asian / Middle Eastern history
|
Buy Now
Neutral Accent - How Language, Labor, and Life Become Global (Hardcover)
Loot Price: R2,535
Discovery Miles 25 350
|
|
|
Neutral Accent - How Language, Labor, and Life Become Global (Hardcover)
Expected to ship within 10 - 15 working days
|
In Neutral Accent, A. Aneesh employs India's call centers as useful
sites for studying global change. The horizon of global economic
shift, the consequences of global integration, and the ways in
which call center work "neutralizes" racial, ethnic, and national
identities become visible from the confines of their cubicles. In
his interviews with call service workers and in his own work in a
call center in the high tech metropolis of Gurgoan, India, Aneesh
observed the difficulties these workers face in bridging cultures,
laws, and economies: having to speak in an accent that does not
betray their ethnicity, location, or social background; learning
foreign social norms; and working graveyard shifts to accommodate
international customers. Call center work is cast as independent of
place, space, and time, and its neutrality-which Aneesh defines as
indifference to difference-has become normal business practice in a
global economy. The work of call center employees in the globally
integrated marketplace comes at a cost, however, as they become
disconnected from the local interactions and personal relationships
that make their lives anything but neutral.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
