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Books > History > Asian / Middle Eastern history
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Neutral Accent - How Language, Labor, and Life Become Global (Hardcover)
Loot Price: R2,861
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Neutral Accent - How Language, Labor, and Life Become Global (Hardcover)
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In Neutral Accent, A. Aneesh employs India's call centers as useful
sites for studying global change. The horizon of global economic
shift, the consequences of global integration, and the ways in
which call center work "neutralizes" racial, ethnic, and national
identities become visible from the confines of their cubicles. In
his interviews with call service workers and in his own work in a
call center in the high tech metropolis of Gurgoan, India, Aneesh
observed the difficulties these workers face in bridging cultures,
laws, and economies: having to speak in an accent that does not
betray their ethnicity, location, or social background; learning
foreign social norms; and working graveyard shifts to accommodate
international customers. Call center work is cast as independent of
place, space, and time, and its neutrality-which Aneesh defines as
indifference to difference-has become normal business practice in a
global economy. The work of call center employees in the globally
integrated marketplace comes at a cost, however, as they become
disconnected from the local interactions and personal relationships
that make their lives anything but neutral.
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