Managing Media Companies - Harnessing Creative Value 2e (Paperback, 2nd Edition)

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2009
First published:	June 2012
Authors:	A. Aris
Dimensions:	234 x 190 x 21mm (L x W x T)
Format:	Paperback
Pages:	400
Edition:	2nd Edition
ISBN-13:	978-0-470-71395-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
LSN:	0-470-71395-X
Barcode:	9780470713952

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