The Objects of Affection - Semiotics and Consumer Culture (Paperback)

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Semiotics and Popular Culture
Release date:	July 2010
First published:	July 2010
Authors:	A. Berger
Dimensions:	210 x 140 x 13mm (L x W x T)
Format:	Paperback
Pages:	198
ISBN-13:	978-0-230-10373-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	0-230-10373-1
Barcode:	9780230103733

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