Corporate sustainability, corporate social responsibility,
corporate citizenship and corporate reputation are without a doubt
'hot topics' for today's business. "The Sustainability Effect"
offers a unique, practical and refreshing perspective on this
debate. Drawing on research conducted with some of the world's
largest 500 companies, Arlo Kristjan O'Brady takes a detailed look
at corporate sustainability and corporate reputation management,
focusing on establishing the potential impact (positive and
negative) that sustainability issues can have on the reputation of
large multinational corporations.
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