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Understanding the Predictive Analytics Lifecycle (Hardcover)
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Understanding the Predictive Analytics Lifecycle (Hardcover)
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A high-level, informal look at the different stages of the
predictive analytics cycle Understanding the Predictive Analytics
Lifecycle covers each phase of the development of a predictive
analytics initiative. Through the use of illuminating case studies
across a range of industries that include banking, megaresorts,
mobile operators, healthcare, manufacturing, and retail, the book
successfully illustrates each phase of the predictive analytics
cycle to create a playbook for future projects. Predictive business
analytics involves a wide variety of inputs that include
individuals' skills, technologies, tools, and processes. To create
a successful analytics program or project to gain forward-looking
insight into making business decisions and actions, all of these
factors must properly align. The book focuses on developing new
insights and understanding business performance based on extensive
use of data, statistical and quantitative analysis, explanatory and
predictive modeling, and fact-based management as input for human
decisions. The book includes: * An overview of all relevant phases:
design, prepare, explore, model, communicate, and measure *
Coverage of the stages of the predictive analytics cycle across
different industries and countries * A chapter dedicated to each of
the phases of the development of a predictive initiative * A
comprehensive overview of the entire analytic process lifecycle If
you're an executive looking to understand the predictive analytics
lifecycle, this is a must-read resource and reference guide.
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