Business-Driven Research & Development demonstrates how science
and technology can be managed in order to meet well defined
business directives. The book argues that it should be a
fundamental business premise that the primary role of research and
development is to fulfil strategic objectives, within a framework
of time and cost targets. The book examines the traditional
disconnection between research and development and the market
place, and presents the means to derive competitive advantage
through overcoming it.
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