In Transcultural Communication, Andreas Hepp provides an accessible
and engaging introduction to the exciting possibilities and
inevitable challenges presented by the proliferation of
transcultural communication in our mediatized world. * Includes
examples of mediatization and transcultural communication from a
variety of cultural contexts * Covers an array of different types
of media, including mass media and digital media * Incorporates
discussion of transcultural communication in media regulation,
media production, media products and platforms, and media
appropriation
General
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