The multinational corporate guide for thriving in the Asian
marketplace
Led by China and India, the rise of emerging Asia is
transforming the structure of the global economy. By 2025, if not
sooner, China will almost certainly overtake the U.S. to become the
world's largest economy. By then, India is likely to have overtaken
Japan to become the world's third largest economy, after China and
the U.S. Besides China and India, Asia also includes other
fast-growing economies such as Indonesia, Malaysia, Philippines,
Thailand, and Vietnam. Added together, by 2025, these developments
are likely to make Asia's economy larger than those of the U.S. and
Europe combined.
It is clear that, for every large company, leadership in Asia is
rapidly becoming critical for leadership globally. This important
resource brings together the latest ideas and in-depth case
analyses from leading academics and practitioners to provide a
comprehensive guide to succeeding in Asia.Explores how to develop a
strategy to benefit from new patterns of 21st century tradeExplains
how companies can fight and win against low-cost competition from
Asian companiesShows how to transfer homegrown management practices
to AsiaReveals how to safeguard the company's intellectual property
in ChinaBrings to light how to leverage India as a platform to
revitalize the company's innovation capabilities
A resource for competing in today's international market, this
book offers executives and managers a guide for navigating the new
global reality--that of Asia as the world's emerging center of
gravity.
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