Transforming data into revenue generating strategies and actions
Organizations are swamped with data collected from web traffic,
point of sale systems, enterprise resource planning systems, and
more, but what to do with it? Monetizing your Data provides a
framework and path for business managers to convert ever-increasing
volumes of data into revenue generating actions through three
disciplines: decision architecture, data science, and guided
analytics. There are large gaps between understanding a business
problem and knowing which data is relevant to the problem and how
to leverage that data to drive significant financial performance.
Using a proven methodology developed in the field through
delivering meaningful solutions to Fortune 500 companies, this book
gives you the analytical tools, methods, and techniques to
transform data you already have into information into insights that
drive winning decisions. Beginning with an explanation of the
analytical cycle, this book guides you through the process of
developing value generating strategies that can translate into big
returns. The companion website, www.monetizingyourdata.com,
provides templates, checklists, and examples to help you apply the
methodology in your environment, and the expert author team
provides authoritative guidance every step of the way. This book
shows you how to use your data to: * Monetize your data to drive
revenue and cut costs * Connect your data to decisions that drive
action and deliver value * Develop analytic tools to guide managers
up and down the ladder to better decisions Turning data into action
is key; data can be a valuable competitive advantage, but only if
you understand how to organize it, structure it, and uncover the
actionable information hidden within it through decision
architecture and guided analytics. From multinational corporations
to single-owner small businesses, companies of every size and
structure stand to benefit from these tools, methods, and
techniques; Monetizing your Data walks you through the translation
and transformation to help you leverage your data into value
creating strategies.
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