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Books > Business & Economics > Business & management > Sales & marketing
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The Sport Business Future (Paperback, Softcover reprint of the original 1st ed. 2004)
Loot Price: R1,447
Discovery Miles 14 470
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The Sport Business Future (Paperback, Softcover reprint of the original 1st ed. 2004)
Expected to ship within 10 - 15 working days
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The Sport Business Future examines the impact of powerful changes
on the business of sport, including human-computer interfaces, gene
therapy and artificial intelligence. It focuses upon probable
future trends, including the athlete of the future, corporate sport
citizenship and environmentally friendly 'green' sport. The Sport
Business Future , written by experts in the area, is a contentious
but influential contribution to debates about sport, business and
society in the future.
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