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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Brand Fans - Lessons from the World's Greatest Sporting Brands (Hardcover, 1st ed. 2017)
Loot Price: R4,237
Discovery Miles 42 370
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Brand Fans - Lessons from the World's Greatest Sporting Brands (Hardcover, 1st ed. 2017)
Expected to ship within 12 - 17 working days
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Combining the latest branding research with a diverse range of
powerful case examples, this book reveals the cutting edge
techniques of value co-creation, personalisation and customer
engagement employed by sport's leading brands. Based on the
transferable lessons that emanate from these practices, Brand Fans
explores and illuminates how firms can cultivate connected fans and
lifelong advocates, while building brand equity exponentially in
the process. This is a book that will appeal to scholars and
practitioners alike, as well as anyone fascinated by modern
marketing, consumer relationships and branding.
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