Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900
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Modernism and the Culture of Celebrity (Hardcover, New)
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Modernism and the Culture of Celebrity (Hardcover, New)
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In this 2005 book, Aaron Jaffe investigates the relationship
between two phenomena that arrived on the historical stage in the
first decades of the twentieth century: modernist literature and
celebrity culture. Jaffe systematically traces and theorises the
deeper dependencies between these two influential forms of cultural
value. He examines the paradox that modernist authors, while
rejecting mass culture in favour of elite cultural forms, reflected
the economy of celebrity culture in their strategies for creating a
market for their work. Through collaboration, networking, reviewing
and editing each other's works, T. S. Eliot, James Joyce, Ezra
Pound and Wyndham Lewis, among others, constructed their literary
reputations and publicised the project of modernism. Jaffe uses
substantial archival research to show how literary fame was made by
exploiting the very market forces that modernists claimed to
reject. This innovative study also illuminates the cultural impact
and continued relevance of the modernist project.
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