Cuteness Engineering - Designing Adorable Products and Services (Paperback, Softcover reprint of the original 1st ed. 2017)

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Series on Cultural Computing
Release date:	May 2018
First published:	2017
Authors:	Aaron Marcus • Masaaki Kurosu • Xiao Juan Ma • Ayako Hashizume
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback
Pages:	161
Edition:	Softcover reprint of the original 1st ed. 2017
ISBN-13:	978-3-319-87200-1
Categories:	Books > Computing & IT > General theory of computing > General Books > Computing & IT > Computer software packages > Multimedia Books > Computing & IT > Applications of computing > General Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
LSN:	3-319-87200-1
Barcode:	9783319872001

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