Airborne Express, Hershey's, Motorola, Pillsburyhow do the
executives of international corporations formulate effective
strategies for corporate success? Filled with helpful insights into
the state of the art in strategic management, this book provides a
framework for the formulation, implementation, and control of
strategies for all types of domestic and global organizations.
You'll also find 21 suggested corporate cases for analysis
(complete with reference sources), including Blockbuster Video,
PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. This
up-to-date volume gives you a comprehensive overview of strategic
management in an easy-to-read format. It addresses important
current issues, such as TQM (Total Quality Management),
reengineering, benchmarking, and the formulation of strategic
management in international markets. Strategic Management:
Formulation, Implementation, and Control in a Dynamic Environment
is a part of The Haworth Press, Inc. promotion book series edited
by Richard Alan Nelson, Ph.D., APR. Here is a small sample of what
Strategic Management: Formulation, Implementation, and Control in a
Dynamic Environment will teach you about: the definition, meaning,
and history of strategic management the difference between business
policy and business strategy corporate structure, governance, and
culture mission statements how to assess the corporate/business
environmentinternal, external, and macro how to formulate an
effective business strategy strategic alternativesspecialization,
diversification, alliances, joint ventures, acquisitions, and more
dealing with foreign governments and competing on a global scale
the role of the general manager and the board of directors the
control process and ways to measure the financial soundness of
strategic decisions management techniques for not-for-profit
companies Strategic Management: Formulation, Implementation, and
Control in a Dynamic Environment is an ideal reference for any
teacher, student, or professional in the management arena.
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