This is an introduction to present sustainable development
including its processes, challenges and prospects. We are living in
an era of rapid technological change where innovation has increased
exponentially. Accordingly, companies with cutting-edge research
are facing lots of challenges in creating new products to enable a
sustainable human existence and to ensure their acceptance by the
society, especially when we hear of reports like tomorrow's market
signalling that the current trends are leading to an unsustainable
human society. The relevance and importance of the study is
discussed in the communication, which also highlights the
objectives of the study and the scope of the book.
General
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