Changing Face Of E-commerce In Asia (Hardcover)

Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Series:	World Scientific Series In Asian Business And Management Studies, 1
Release date:	April 2022
First published:	2022
Editors:	Abhishek Behl • Pankaj Dutta • Pratima Amol Sheorey • Chris Rowley
Dimensions:	159 x 235 x 30mm (L x W x T)
Format:	Hardcover
Pages:	424
ISBN-13:	978-981-12-4598-5
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	981-12-4598-3
Barcode:	9789811245985

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