Co-Opetition (Paperback)

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.



Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

General

Imprint:	Bantam Doubleday Dell
Country of origin:	United States
Release date:	December 1997
First published:	December 1997
Authors:	Adam Brandenburger • Barry J. Nalebuff
Dimensions:	241 x 159 x 20mm (L x W x T)
Format:	Paperback
Pages:	288
ISBN-13:	978-0-385-47950-9
Categories:	Books > Business & Economics > Business & management > Business competition
LSN:	0-385-47950-6
Barcode:	9780385479509

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