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Promoting Sustainable Behaviour - A practical guide to what works (Paperback) Loot Price: R1,033
Discovery Miles 10 330
Promoting Sustainable Behaviour - A practical guide to what works (Paperback): Adam Corner

Promoting Sustainable Behaviour - A practical guide to what works (Paperback)

Adam Corner

Series: DoShorts

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Loot Price R1,033 Discovery Miles 10 330 | Repayment Terms: R97 pm x 12*

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Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising 'what really works' and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative -- in households, when commuting, in the workplace and beyond. By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

General

Imprint: Do Sustainability
Country of origin: United Kingdom
Series: DoShorts
Release date: November 2012
First published: 2012
Authors: Adam Corner
Dimensions: 210 x 148 x 5mm (L x W x T)
Format: Paperback
Pages: 62
ISBN-13: 978-1-909293-12-0
Categories: Books > Business & Economics > Business & management > Business ethics
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 1-909293-12-1
Barcode: 9781909293120

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