Promoting sustainable behaviour is a critical part of society's
response to climate change. This short, practical book shows you
how to build a sustainable behaviour campaign that works. There are
more and less effective ways for businesses, NGOs and governments
to encourage people to act in a more sustainable way, and some
common pitfalls to avoid. By summarising 'what really works' and
pulling out the most important take-home messages from the evidence
base, this book contains all the tools you need to maximise the
success of your sustainable behaviour initiative -- in households,
when commuting, in the workplace and beyond. By looking beyond
individual behaviours to people's sense of identity and values; by
incorporating social signals that provide such important cues for
our everyday behaviour; by pointing out strategies that attract
(and keep) people's interest; and by understanding how to break bad
habits and create good ones, this guide offers the best chance of
making a sustainable behaviour campaign work, to create a lasting
change in behaviour.
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