How can you transform a spreadsheet of numbers into a clear,
compelling story that your audience will want to pass on? This book
is a step-by-step guide (honed through the authors' Guardian
masterclasses, workshops and seminars) to bringing data to life
through visualisations, from static charts and maps to interactive
infographics and motion graphics. Introducing a four-step framework
to creating engaging and innovative visualisations, it helps you
to: * Find the human stories in your datasets * Design a visual
story that will resonate with your audience * Make a clear,
persuasive visual that represents your data truthfully * Refine
your work to ensure your visual expresses your story in the best
possible way. This book also includes a portfolio of best-practice
examples and annotated templates to help you choose the right
visual for the right audience, and repurpose your work for
different contexts.
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